External Hard Drive

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7.0M a year.

Searches, last 12 months

4.1M

Growth, 90 days vs prior 90

-10.3%

Conversion, latest week

2.3%

Market size, estimated

£7.0Ma year

Peak month

December1.5× the quietest month

Top search term

external hard drive1.2M searches a year

Listings sell for £75.59 on average, from £18.74 to £279.04. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At £75.59 that is £151K to £189K a year per listing.

Average price

£75.59inside the $15 to $100 sweet spot

Price range

£18.74–£279.04

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

2,000–2,500

Revenue per listing a year

£151K–£189K

Returns

2.1%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #12 within Data Storage. It carries 42,477 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

98%

Out of stock, average day

8.6%

Average rank

#12in Data Storage

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

42,477per listing

Listings tracked

42

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

7Amazon's first-year sales bar

Average brand age

54 months