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External Blu Ray Drive

Fail

Buyers convert on only 1.2% of searches, so External Blu Ray Drive is a Fail.

Flapen Score
40
40 / 100
Ranks 594 of 1,028 Computers & Accessories niches · −2 vs the category median of 42
Market size
£126K/yr179K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
68%top-5 click share · 9 brands · 82 sellers

Flapen Score

External Blu Ray Drive against its category

The dotted line is the Computers & Accessories average. Past it, External Blu Ray Drive is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The External Blu Ray Drive market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for External Blu Ray Drive 179K times last year and spent an estimated £126K. The top 5 brands take 86% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
1.2%
Market size, estimated
£126Ka year
Peak month
December1.6× the quietest month
Top search term
external blu-ray drives34K searches a year

02 · Price

A sale here is worth £59.69.

Listings sell for £59.69 on average, from £19.67 to £126.52. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £59.69 that is £6K to £15K a year per listing.

Average price
£59.69inside the $15 to $100 sweet spot
Price range
£19.67–£126.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£6K–£15K
Returns
4.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #9 within Components & Replacement Parts. It carries 1,651 reviews at 3.89 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
82%
Out of stock, average day
12.6%
Average rank
#9in Components & Replacement Parts
Average rating
3.89 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,651per listing
Listings tracked
17

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top External Blu Ray Drive products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£50K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

82

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

9%

  • Verbatim37%
  • Wbacon17%
  • ASUS14%
  • BUNUD11%
  • Vutlace6%
  • TYYWGD4%
  • Open — no brand owns it (3 brands, 9%)

Demand

External Blu Ray Drive search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top External Blu Ray Drive search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • external blu-ray drives34K/yr
  • external blu ray drive26K/yr
  • blu ray drive18K/yr
  • external blu ray drive for pc15K/yr
  • verbatim 438889K/yr
  • blu ray writer9K/yr
  • bluray drive external8K/yr
  • external blu ray player7K/yr
  • blu ray burner7K/yr
  • bluray drive5K/yr

Reviews and returns

What reviews say buyers love and hate about External Blu Ray Drive

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Value For Money”
29%of negative reviews mention “Functionality-Overall”
4.4%of orders come back
“Poor Performance”
A buyer, on “Functionality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common External Blu Ray Drive questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data