external blu ray drive
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great£59.69avg listing price — sweet spot $15–$100
Price range
Great£19.67–£126.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,651.24avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.4%return rate — above 5% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay£126K£126K/yr · 179K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, external blu ray drive is a £126K/yr Amazon United Kingdom market (179K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
external blu ray drive market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £149K–£179K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 71%
- Out of stock
- 12.6%
- Avg brand age
- 40 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
82
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
9%
- Verbatim37%
- Wbacon17%
- ASUS14%
- BUNUD11%
- Vutlace6%
- TYYWGD4%
- Open — no brand owns it (3 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top external blu ray drive search terms
- external blu-ray drives34K/yr
- external blu ray drive26K/yr
- blu ray drive18K/yr
- external blu ray drive for pc15K/yr
- verbatim 438889K/yr
- blu ray writer9K/yr
- bluray drive external8K/yr
- external blu ray player7K/yr
- blu ray burner7K/yr
- bluray drive5K/yr
Top external blu ray drive products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Verbatim Blu-Ray DVD-Drive 43888 - External - Black
Verbatim£85.784.3★3,483 rev
External Blu Ray Drive USB 3.0 and Type-C Blu Ray Drive with Extension Data Cable Portable Blu Ray DVD/CD/BD Player 3D Optical Bluray Drive Compatible With Window Macos for Macbook Laptop Desktop
Wbacon£37.123.8★669 rev
External Blu Ray DVD Drive USB 3.0 & Type-C Blu-Ray Burner Writer with SD/TF & USB Ports Slim Optical 3D BD Bluray Drive for Laptop Mac MacBook Pro Air iMac PC Apple Windows 11/10
BUNUD£63.434.2★2,241 rev
ASUS SBW-06D5H-U external 6X Blu-ray writer USB 3.1 Gen 1 USB Type C + Type A cable Mac Compatible M-DISC support Disc Encryption NERO Backitup E-Media
ASUS£89.464.4★627 rev
ASUS BW-16D1X-U external 16X Blu-ray writer USB 3.0 Mac Compatible M-DISC support Disc Encryption Unlimited Webstorage(12 months) NERO Backitup E-Media
ASUS£126.524.3★280 rev
Newest
by launch date
Lefunpets External Blu-ray Drive with USB 3.0 Type-C Portable Blu Ray Drive Portable 3D CD DVD Burner Optical Bluray Drive for Laptop PC Desktop Windows 11 10 Mac OS
Lefunpets£44.414 rev
Lefunpets External Blu Ray Drive USB 3.0 & Type-C Blu Ray Drive Portable Blu Ray DVD/CD/BD Player 3D Optical Bluray Drive Compatible With Window Macos for Macbook Laptop Desktop
Lefunpets£40.391 rev
Vutlace 7 in 1External Blu Ray Drive USB 3.0 Type-C Support 100G BD DVD CD External Blu ray Player Ultra-Slim Bluray Drive with TF/SD Port Compatible with Windows XP/7/8/10/11 Mac Laptop Desktop
Vutlace£43.078 rev
Vutlace External Blu-ray Drive 7-in-1 Bluray/DVD/CD Burner With RGB Ambient Light Portable Ultra-Slim Bluray Drive with SD Port Compatible with Windows/Mac/Linux Laptop Desktop
Vutlace£51.202 rev
TYYWGD External Blu-ray Drive 7-in-1 Bluray/DVD/CD Burner With RGB Ambient Light 100G Disc R/W USB 3.0/Type-C Hub for Windows/Mac/Linux
TYYWGD£49.7716 rev
Trending
90-day click momentumLefunpets External Blu Ray Drive USB 3.0 & Type-C Blu Ray Drive Portable Blu Ray DVD/CD/BD Player 3D Optical Bluray Drive Compatible With Window Macos for Macbook Laptop Desktop
Lefunpets£40.395.0★
Vutlace 7 in 1External Blu Ray Drive USB 3.0 Type-C Support 100G BD DVD CD External Blu ray Player Ultra-Slim Bluray Drive with TF/SD Port Compatible with Windows XP/7/8/10/11 Mac Laptop Desktop
Vutlace£43.072.4★
Lefunpets External Blu-ray Drive with USB 3.0 Type-C Portable Blu Ray Drive Portable 3D CD DVD Burner Optical Bluray Drive for Laptop PC Desktop Windows 11 10 Mac OS
Lefunpets£44.411.9★
Vutlace External Blu-ray Drive 7-in-1 Bluray/DVD/CD Burner With RGB Ambient Light Portable Ultra-Slim Bluray Drive with SD Port Compatible with Windows/Mac/Linux Laptop Desktop
Vutlace£51.205.0★
Verbatim 43889 Slimline External Blu-Ray Writer USB 3.1 GEN 1 with USB-C Connection
Verbatim£92.674.3★
What buyers say about external blu ray drive
What buyers praise and complain about, mined from review topics.What buyers love
“Great price too”
“Very reliable it does what it says”
“Perfect for Windows 11 and Ubuntu Linux”
“Works exactly as it should”
“Easy to use”
“It works with all common software straight away, and its slim design makes it super easy to carry and store”
“Worked straight out of the box, quick too”
“Works well and very compact”
“The unit is compact”
“connects very fast the durability is unmatchable high recommended”
What buyers complain about
“Poor Performance”
“Broke after 6 months”
“Garbage product”
“Will not work with a Chromebook”
“wouldnt connect to the laptop at all”
“A waste of money”
“the software was quite expensive”
“Doesn't work as advertised”
“very loud”
“Doesn't work pc can't pick it up ive tried different sockets to no avail so wont be buying from that seller again”
Top return reasons
Common questions
- Is external blu ray drive profitable to sell on Amazon United Kingdom?
- The niche generates £126K/yr across 17 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the external blu ray drive niche?
- 9 brands and 82 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in external blu ray drive?
- Top complaints mined from reviews: Functionality-Overall, Durability, Quality-Overall. The return rate is 4.4%.
- When does demand for external blu ray drive peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the external blu ray drive niche?
- Listings span £19.67–£126.52; the average listing price is £59.69 (sweet spot $15–$100). The average incumbent carries 1,651 reviews — the moat a new listing must climb.