Skip to content

External Blu Ray Drive

weak search conversion (1.2%) — External Blu Ray Drive doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 29Growth 22Conversion 15Competition 28Returns 32Price range 75Avg price 90Brand share 31Review moat 48Quality gap 96
This niche Category average

Is External Blu Ray Drive profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, External Blu Ray Drive is a £126K/yr Amazon United Kingdom market (179K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 40/100.

External Blu Ray Drive: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.0% over the last 90 days and 1.2% of searches end in a purchase.

£126K

revenue / yr

Units sold / yr3K
Search volume / yr-6.0%179K
Conversion rate1.2%
Avg price£59.69

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers9 · 82
Top-5 product click share68%
Open market14%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement71%
New entrants (1y)6· 1 succeeded
Avg rating3.9★
Avg reviews1,651

Top External Blu Ray Drive products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

£0£13K£25K£38K£50K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

82

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

9%

  • Verbatim37%
  • Wbacon17%
  • ASUS14%
  • BUNUD11%
  • Vutlace6%
  • TYYWGD4%
  • Open — no brand owns it (3 brands, 9%)

External Blu Ray Drive demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume179KCVR1.2%Products17Brands9Top 5 Brands86%OOS Rate12.6%Rating3.9★Reviews1,651Avg BSR#9
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top External Blu Ray Drive search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • external blu-ray drives34K/yr
  • external blu ray drive26K/yr
  • blu ray drive18K/yr
  • external blu ray drive for pc15K/yr
  • verbatim 438889K/yr
  • blu ray writer9K/yr
  • bluray drive external8K/yr
  • external blu ray player7K/yr
  • blu ray burner7K/yr
  • bluray drive5K/yr

What reviews say buyers love and hate about External Blu Ray Drive

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Value For Money13%

Great price too

Quality-Overall13%

Very reliable it does what it says

Compatibility-Overall9%

Perfect for Windows 11 and Ubuntu Linux

Advertised Vs Actual Product8%

Works exactly as it should

Ease Of Use7%

Easy to use

What buyers complain about

79% of reviews
Functionality-Overall29%

Poor Performance

Durability10%

Broke after 6 months

Quality-Overall9%

Garbage product

Compatibility-Overall8%

Will not work with a Chromebook

Connectivity-Overall5%

wouldnt connect to the laptop at all

External Blu Ray Drive return rate & reasons

Why buyers send it back, as a share of all return requests.

4.4%

Return rate

2%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
40%
2Compatibility-Overall
28%
3Connectivity-Overall
7%
4Defective Material/Parts
5%
5Advertised Vs Actual Product
2%

Common External Blu Ray Drive questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores External Blu Ray Drive 40/100 on Amazon United Kingdom — Skip it. The niche generates £126K/yr across 17 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved -6.0% over the last 90 days.
Search demand for External Blu Ray Drive on Amazon United Kingdom is steady year-round — the busiest month runs 1.6× the quietest.