External Blu Ray Drive
FailBuyers convert on only 1.2% of searches, so External Blu Ray Drive is a Fail.
- Flapen Score
- 40 / 100Ranks 594 of 1,028 Computers & Accessories niches · −2 vs the category median of 4240
- Market size
- £126K/yr179K searches / yr
- 90-day growth
- -6.0%search demand this quarter
- Competition
- 68%top-5 click share · 9 brands · 82 sellers
Flapen Score
External Blu Ray Drive against its category
The dotted line is the Computers & Accessories average. Past it, External Blu Ray Drive is stronger. Inside it, weaker.
Market
The External Blu Ray Drive market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for External Blu Ray Drive 179K times last year and spent an estimated £126K. The top 5 brands take 86% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.
- Searches, last 12 months
- 179K
- Growth, 90 days vs prior 90
- -6.0%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £126Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- external blu-ray drives34K searches a year
02 · Price
A sale here is worth £59.69.
Listings sell for £59.69 on average, from £19.67 to £126.52. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £59.69 that is £6K to £15K a year per listing.
- Average price
- £59.69inside the $15 to $100 sweet spot
- Price range
- £19.67–£126.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £6K–£15K
- Returns
- 4.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #9 within Components & Replacement Parts. It carries 1,651 reviews at 3.89 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 82%
- Out of stock, average day
- 12.6%
- Average rank
- #9in Components & Replacement Parts
- Average rating
- 3.89 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,651per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 1 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top External Blu Ray Drive products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Verbatim Blu-Ray DVD-Drive 43888 - External - Black
- Price
- £85.78
- Rating
- 4.3/5
- Reviews
- 3,483
- Age
- 7y ago
External Blu Ray Drive USB 3.0 and Type-C Blu Ray Drive with Extension Data Cable Portable Blu Ray DVD/CD/BD Player 3D Optical Bluray Drive Compatible With Window Macos for Macbook Laptop Desktop
- Price
- £37.12
- Rating
- 3.8/5
- Reviews
- 669
- Age
- 10mo ago
External Blu Ray DVD Drive USB 3.0 & Type-C Blu-Ray Burner Writer with SD/TF & USB Ports Slim Optical 3D BD Bluray Drive for Laptop Mac MacBook Pro Air iMac PC Apple Windows 11/10
- Price
- £63.43
- Rating
- 4.2/5
- Reviews
- 2,241
- Age
- 3y ago
ASUS SBW-06D5H-U external 6X Blu-ray writer USB 3.1 Gen 1 USB Type C + Type A cable Mac Compatible M-DISC support Disc Encryption NERO Backitup E-Media
- Price
- £89.46
- Rating
- 4.4/5
- Reviews
- 627
- Age
- 7y ago
ASUS BW-16D1X-U external 16X Blu-ray writer USB 3.0 Mac Compatible M-DISC support Disc Encryption Unlimited Webstorage(12 months) NERO Backitup E-Media
- Price
- £126.52
- Rating
- 4.3/5
- Reviews
- 280
- Age
- 5y ago
Trending
90-day click momentum
Lefunpets External Blu Ray Drive USB 3.0 & Type-C Blu Ray Drive Portable Blu Ray DVD/CD/BD Player 3D Optical Bluray Drive Compatible With Window Macos for Macbook Laptop Desktop
- Price
- £40.39
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Vutlace 7 in 1External Blu Ray Drive USB 3.0 Type-C Support 100G BD DVD CD External Blu ray Player Ultra-Slim Bluray Drive with TF/SD Port Compatible with Windows XP/7/8/10/11 Mac Laptop Desktop
- Price
- £43.07
- Rating
- 2.4/5
- Reviews
- 8
- Age
- 3mo ago
Lefunpets External Blu-ray Drive with USB 3.0 Type-C Portable Blu Ray Drive Portable 3D CD DVD Burner Optical Bluray Drive for Laptop PC Desktop Windows 11 10 Mac OS
- Price
- £44.41
- Rating
- 1.9/5
- Reviews
- 4
- Age
- 2mo ago
Vutlace External Blu-ray Drive 7-in-1 Bluray/DVD/CD Burner With RGB Ambient Light Portable Ultra-Slim Bluray Drive with SD Port Compatible with Windows/Mac/Linux Laptop Desktop
- Price
- £51.20
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
Verbatim 43889 Slimline External Blu-Ray Writer USB 3.1 GEN 1 with USB-C Connection
- Price
- £92.67
- Rating
- 4.3/5
- Reviews
- 490
- Age
- 7y ago
Newest
by launch dateLefunpets External Blu-ray Drive with USB 3.0 Type-C Portable Blu Ray Drive Portable 3D CD DVD Burner Optical Bluray Drive for Laptop PC Desktop Windows 11 10 Mac OS
- Price
- £44.41
- Rating
- 1.9/5
- Reviews
- 4
- Age
- 2mo ago
Lefunpets External Blu Ray Drive USB 3.0 & Type-C Blu Ray Drive Portable Blu Ray DVD/CD/BD Player 3D Optical Bluray Drive Compatible With Window Macos for Macbook Laptop Desktop
- Price
- £40.39
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Vutlace 7 in 1External Blu Ray Drive USB 3.0 Type-C Support 100G BD DVD CD External Blu ray Player Ultra-Slim Bluray Drive with TF/SD Port Compatible with Windows XP/7/8/10/11 Mac Laptop Desktop
- Price
- £43.07
- Rating
- 2.4/5
- Reviews
- 8
- Age
- 3mo ago
Vutlace External Blu-ray Drive 7-in-1 Bluray/DVD/CD Burner With RGB Ambient Light Portable Ultra-Slim Bluray Drive with SD Port Compatible with Windows/Mac/Linux Laptop Desktop
- Price
- £51.20
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
TYYWGD External Blu-ray Drive 7-in-1 Bluray/DVD/CD Burner With RGB Ambient Light 100G Disc R/W USB 3.0/Type-C Hub for Windows/Mac/Linux
- Price
- £49.77
- Rating
- 3.6/5
- Reviews
- 16
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
82
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
9%
- Verbatim37%
- Wbacon17%
- ASUS14%
- BUNUD11%
- Vutlace6%
- TYYWGD4%
- Open — no brand owns it (3 brands, 9%)
Demand
External Blu Ray Drive search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top External Blu Ray Drive search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- external blu-ray drives34K/yr
- external blu ray drive26K/yr
- blu ray drive18K/yr
- external blu ray drive for pc15K/yr
- verbatim 438889K/yr
- blu ray writer9K/yr
- bluray drive external8K/yr
- external blu ray player7K/yr
- blu ray burner7K/yr
- bluray drive5K/yr
Reviews and returns
What reviews say buyers love and hate about External Blu Ray Drive
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor Performance
Did not work
Does not work properly
Broke after 6 months
not durable
Stopped working after a single use
Garbage product
poorly made rubbish
Poor quality and cheap
Will not work with a Chromebook
Despite what the product described product was either not compatible or damaged in transit because my PC wouldn't recognise it
Says it works with Mac but it does not
wouldnt connect to the laptop at all
this player is not able to connect with it
just beeps and fails to connect properly
Love
Great price too
Worth the money
Excellent value for money
Very reliable it does what it says
the reviews seemed trustworthy
Quality product
Perfect for Windows 11 and Ubuntu Linux
Working fine with my laptop
Works well with Mac
Works exactly as it should
Does the job
Exactly as described
Easy to use
Easy to operate
Simple to plug in
Return
4.4% Return rate 2% Fixable by listing
Poor Performance
Did not work
Does not work properly
Will not work with a Chromebook
Despite what the product described product was either not compatible or damaged in transit because my PC wouldn't recognise it
Says it works with Mac but it does not
wouldnt connect to the laptop at all
this player is not able to connect with it
just beeps and fails to connect properly
Doesn't work as advertised
Not as described
False description
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common External Blu Ray Drive questions
Answered from the same tracked data.