Is excel shortcuts mouse mat profitable to sell on Amazon United Kingdom?

The niche generates £71K/yr across 23 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -58.3%. Flapen's verdict: Skip it (42/100).

How competitive is the excel shortcuts mouse mat niche?

19 brands and 21 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in excel shortcuts mouse mat?

Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 0.6%.

When does demand for excel shortcuts mouse mat peak?

Demand peaks in Mar–Nov–Dec; the busiest month runs 4.9× the quietest.

What does it cost to enter the excel shortcuts mouse mat niche?

Listings span £3.78–£20.72; the average listing price is £8.06 (sweet spot $15–$100). The average incumbent carries 601 reviews — the moat a new listing must climb.

excel shortcuts mouse mat

Skip it

Soft demand (-58.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Good600.61

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£3.78–£20.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£8.06

avg listing price — sweet spot $15–$100

Market size

Bad£71K

£71K/yr · 148K searches

Growth

Bad-58.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, excel shortcuts mouse mat is a £71K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Mar–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

excel shortcuts mouse mat market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £48K–£64K; units × avg price
Conversion rate: 6.0%
Avg BSR: #334
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 17.8%
Avg brand age: 17 months
Avg seller age: 257 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

28%

FYNIGO19%
Zoolyx17%
TempFoo16%
Pixiecube10%
AILRINNI6%
Loop Hut5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -58.3% search growth over the last 90 days.

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 4.9×

Open Trend

Top excel shortcuts mouse mat search terms

excel cheat sheet desk mat77K/yr -51.7%4.9% conv.
excel mouse mat27K/yr -73.1%4.8% conv.
excel shortcut desk mat5K/yr -39.6%3.7% conv.
excel cheat sheet5K/yr -37.4%1.6% conv.
excel desk mat4K/yr -13.0%4.1% conv.
exel cheat sheet mouse mat4K/yr -48.7%4.0% conv.
excel shortcuts5K/yr -45.5%0.4% conv.
excel pad8K/yr -90.3%1.2% conv.
excel mat4K/yr -54.8%3.7% conv.
excel mouse pad5K/yr -63.9%2.5% conv.

All search terms

Top excel shortcuts mouse mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MATKING Excel Cheat Sheet Desk Mat(2026 Pro) 231+ Shortcuts Large Mouse Mat 800x300x3mm XXL Waterproof Desk Pad with Stitched Edges and Non-Slip Rubber Base for Office Home Office and Gaming

FYNIGO£8.054.7★38 rev

Excel Cheat Sheet Desk Mat XXL Large Mouse Pad 40x90x0.3cm Excel Shortcuts Mousemat - Gaming Mousepad for Home Ofice Desks Computer Keyboard Laptop Protector Black Decor Accessories Gifts

TempFoo£9.024.3★92 rev

Zoolyx Excel Cheat Sheet Desk Mat 80x30x0.3cm Office Mouse Mat

Zoolyx£8.174.5★122 rev

Excel Cheat Sheet Desk Pad | Excel Shortcut Keys Mouse Pad - Extended Large XL Cheat Sheet Gaming Mousepad | PC Office Spreadsheet Keyboard Mat | Non-Slip Stitched Edge

Pixiecube£17.204.6★5,585 rev

AILRINNI Excel Cheat Sheet Desk Mat & Mouse Pad - Shortcut Keys Keyboard Mousepad for Excel Word PowerPoint Windows | 11.8x9.8 Portable Non-Slip Waterproof for Office & Gaming

AILRINNI£5.904.5★27 rev

Newest

by launch date

LXLRHH Excel Cheat Sheet Desk Mat & Mouse Pad Shortcut Keys Mousepad Water-Resistant Mousepad with Non-Slip Rubber Base Speed Gaming Mouse Mat for Home Office Desks Computer Laptop 26 * 21cm

LXLRHH£4.3211 rev

1mo ago

MATKING Excel Cheat Sheet Desk Mat(2026 Pro) 231+ Shortcuts Large Mouse Mat 800x300x3mm XXL Waterproof Desk Pad with Stitched Edges and Non-Slip Rubber Base for Office Home Office and Gaming

FYNIGO£8.0538 rev

3mo ago

Tel Charme * 80x30cm Large Mouse Mat Excel Cheat Sheet Desk Pad Extended Mouse Mat with Non-Slip Base & Stitched Edge for Home Office Computer Keyboard Laptop Black

Tel Charme *£5.322 rev

4mo ago

Zoolyx Excel Cheat Sheet Desk Mat 80x30cm Office Accessory

Zoolyx£8.30385 rev

5mo ago

Asheyya Excel Cheat Sheet Desk Mat 30 x 25cm Non Slip Excel Mouse Mat with Essential Formulas for Home Office Gaming Laptop

Asheyya£5.132 rev

5mo ago

What buyers say about excel shortcuts mouse mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good quality”

Value For Money12%

“Worth the money”

Ease Of Use12%

“Very useful”

Size-Overall8%

“It's certainly big enough”

Print Quality5%

“Superb quality and useful print”

Office Usability4%

“Useful if you spend lots of time in Excel”

Durability3%

“durable”

Functionality-Overall3%

“it is useful to have all those shortcuts that you've forgotten conveniently to hand without having paper taped to the monitor”

Advertised Vs Actual Product2%

“exactly as described”

Ease Of Cleaning2%

“wipe clean fabric”

What buyers complain about

Thickness11%

“A bit thin to be honest”

Quality-Overall8%

“the attention to quality was lacking slightly in the grammar”

Size-Overall7%

“It is rather long. 31”

Office Usability4%

“more of a novelty once youre familiar with Excel”

Advertised Vs Actual Product3%

“There are mistakes on every section”

Durability2%

“Looks good but within 2 weeks the writing has started flaking off and leaving bits all over my desk”

Ease Of Use2%

“always struggle with it no matter how much I use it”

Scratch Resistance1%

“which can get damaged more easily”

Display Colors1%

“The coloured key images are a little less clear”

Flatness1%

“the mat quickly lies flat”

Top return reasons

Size-Overall65%

Quality-Overall12%

Compatibility-Overall6%

Functionality-Overall6%