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Excel Shortcuts Mouse Mat

soft demand (-58.3% this quarter) — Excel Shortcuts Mouse Mat doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 18Growth 0Conversion 67Competition 45Returns 97Price range 34Avg price 22Brand share 63Review moat 72Quality gap 37
This niche Category average

Is Excel Shortcuts Mouse Mat profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Excel Shortcuts Mouse Mat is a £71K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Mar–Nov–Dec. Verdict: Skip it — 42/100.

Excel Shortcuts Mouse Mat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -58.3% over the last 90 days and 6.0% of searches end in a purchase.

£71K

revenue / yr

Units sold / yr8K
Search volume / yr-58.3%148K
Conversion rate6.0%
Avg price£8.06

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers19 · 21
Top-5 product click share58%
Open market33%
Avg brand age17 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement91%
New entrants (1y)13· 1 succeeded
Avg rating4.5★
Avg reviews601

Top Excel Shortcuts Mouse Mat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 rising

Sellers

21

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

28%

  • FYNIGO19%
  • Zoolyx17%
  • TempFoo16%
  • Pixiecube10%
  • AILRINNI6%
  • Loop Hut5%

Excel Shortcuts Mouse Mat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume148KCVR6.0%Products23Brands19Top 5 Brands67%OOS Rate17.8%Rating4.5★Reviews601Avg BSR#334
10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 4.9×

Top Excel Shortcuts Mouse Mat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • excel cheat sheet desk mat77K/yr
  • excel mouse mat27K/yr
  • excel shortcut desk mat5K/yr
  • excel cheat sheet5K/yr
  • excel desk mat4K/yr
  • exel cheat sheet mouse mat4K/yr
  • excel shortcuts5K/yr
  • excel pad8K/yr
  • excel mat4K/yr
  • excel mouse pad5K/yr

What reviews say buyers love and hate about Excel Shortcuts Mouse Mat

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Quality-Overall20%

Good quality

Value For Money12%

Worth the money

Ease Of Use12%

Very useful

Size-Overall8%

It's certainly big enough

Print Quality5%

Superb quality and useful print

What buyers complain about

41% of reviews
Thickness11%

A bit thin to be honest

Quality-Overall8%

the attention to quality was lacking slightly in the grammar

Size-Overall7%

It is rather long. 31

Office Usability4%

more of a novelty once youre familiar with Excel

Advertised Vs Actual Product3%

There are mistakes on every section

Excel Shortcuts Mouse Mat return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

68%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
65%
2Quality-Overall
12%
3Compatibility-Overall
6%
4Functionality-Overall
6%
5Advertised Vs Actual Product
3%

Common Excel Shortcuts Mouse Mat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Excel Shortcuts Mouse Mat 42/100 on Amazon United Kingdom — Skip it. The niche generates £71K/yr across 23 tracked products. 1 of 13 products launched in the last 360 days are still selling. Search demand moved -58.3% over the last 90 days.
Search demand for Excel Shortcuts Mouse Mat on Amazon United Kingdom peaks in Mar–Nov–Dec, where the busiest month runs 4.9× the quietest.