Skip to content

Ethernet Wifi Adapter

Fail

The top 5 brands take 100% of clicks, so Ethernet Wifi Adapter is a Fail.

Flapen Score
49
49 / 100
Top 22% of 1,028 Computers & Accessories niches · +7 vs the category median of 42
Market size
£5.5M/yr3.2M searches / yr
90-day growth
-0.1%search demand this quarter
Competition
76%top-5 click share · 5 brands · 48 sellers

Flapen Score

Ethernet Wifi Adapter against its category

The dotted line is the Computers & Accessories average. Past it, Ethernet Wifi Adapter is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ethernet Wifi Adapter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ethernet Wifi Adapter 3.2M times last year and spent an estimated £5.5M. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.5M a year.

Searches, last 12 months
3.2M
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
6.5%
Market size, estimated
£5.5Ma year
Peak month
December2.2× the quietest month
Top search term
wifi extender booster921K searches a year

02 · Price

A sale here is worth £26.52.

Listings sell for £26.52 on average, from £11.02 to £62.70. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 12,500 to 15,000 of them. At £26.52 that is £332K to £398K a year per listing.

Average price
£26.52inside the $15 to $100 sweet spot
Price range
£11.02–£62.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
12,500–15,000
Revenue per listing a year
£332K–£398K
Returns
5.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #9 within Networking Devices. It carries 14,904 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#9in Networking Devices
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
14,904per listing
Listings tracked
11

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Ethernet Wifi Adapter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£825K£1.7M£2.5M£3.3M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • TP-Link81%
  • AVBVKG8%
  • NETGEAR5%
  • eero4%
  • TVVNHA3%
  • Open — no brand owns it (0%)

Demand

Ethernet Wifi Adapter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Ethernet Wifi Adapter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wifi extender booster921K/yr
  • wifi extender569K/yr
  • wifi booster604K/yr
  • tp link wifi extender317K/yr
  • internet booster153K/yr
  • wifi booster range extender129K/yr
  • wifi repeater91K/yr
  • wi fi extenders and boosters38K/yr
  • wifi extender with ethernet port43K/yr
  • wifi boosters for home32K/yr

Reviews and returns

What reviews say buyers love and hate about Ethernet Wifi Adapter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall27%−0.31

Does not connect

Couldn't connect

Not stable connection

Functionality-Overall8%−0.19

Doesnt work

didn't work as I wanted

Not working properly

Signal Strength8%+0.79

No signal

Poor signal

wasnt strong enough signal to connect properly

Assembly/Installation7%+1.92

Challenging to install

A nightmare to set up

not a simple set up

Quality-Overall5%+0.35

Extremely poor performance

Poor quality

isnt consistently reliable

Love

Assembly/Installation22%+1.92

Easy installation

Easy to set up

Installed quickly

Connectivity-Overall14%−0.31

connectivity is good

Great connection

Easy to connect

Signal Strength13%+0.79

Strong signal

Excellent booster

Great signal

Value For Money10%+0.92

Best money spent

Great value for money

Amazing value

Quality-Overall9%+0.35

Hardware is good

Great well made

Excellent product

Return

5.2% Return rate 2% Fixable by listing

Connectivity-Overall37%▇▇█▇██

Does not connect

Couldn't connect

Not stable connection

Functionality-Overall21%█▇▇██▆

Doesnt work

didn't work as I wanted

Not working properly

Compatibility-Overall11%▇▇▇█▇█
Range8%▇█▇▆▆▆

in our case it didnt improve the range at all

Low Range

Bad range

Signal Strength6%▇▇██▅▇

No signal

Poor signal

wasnt strong enough signal to connect properly

FAQ

Common Ethernet Wifi Adapter questions

Answered from the same tracked data.