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Ethernet Cable 20m

Fail

Prices span $2.56–$16.54, mostly outside the sweet spot, so Ethernet Cable 20m is a Fail.

Flapen Score
41
41 / 100
Ranks 552 of 1,028 Computers & Accessories niches · −1 vs the category median of 42
Market size
£235K/yr212K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
70%top-5 click share · 13 brands · 16 sellers

Flapen Score

Ethernet Cable 20m against its category

The dotted line is the Computers & Accessories average. Past it, Ethernet Cable 20m is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ethernet Cable 20m market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ethernet Cable 20m 212K times last year and spent an estimated £235K. The top 5 brands take 82% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £235K a year.

Searches, last 12 months
212K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
9.7%
Market size, estimated
£235Ka year
Peak month
November1.3× the quietest month
Top search term
ethernet cable 20m101K searches a year

02 · Price

A sale here is worth £11.44.

Listings sell for £11.44 on average, from £2.56 to £16.54. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £11.44 that is £11K to £14K a year per listing.

Average price
£11.44under the $15 to $100 sweet spot
Price range
£2.56–£16.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£11K–£14K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #8 within Cables & Accessories. It carries 7,567 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#8in Cables & Accessories
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,567per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Ethernet Cable 20m products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£24K£47K£71K£94K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

16

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

15%

  • Nixsto25%
  • VOIETOLT19%
  • BUSOHE16%
  • Gulaey11%
  • ARISKEEN11%
  • YSONG3%
  • Open — no brand owns it (7 brands, 15%)

Demand

Ethernet Cable 20m search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Prime Day '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Ethernet Cable 20m search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ethernet cable 20m101K/yr
  • 20m ethernet cable40K/yr
  • cat 8 ethernet cable 20m13K/yr
  • lan cable 20m8K/yr
  • cat 7 ethernet cable 20m7K/yr
  • 20 meter ethernet cable8K/yr
  • internet cable 20m6K/yr
  • ethernet cable 20m high speed4K/yr
  • long ethernet cable 20m4K/yr
  • cat8 ethernet cable 20m4K/yr

Reviews and returns

What reviews say buyers love and hate about Ethernet Cable 20m

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%+1.25

Garbage cable, would give it zero if i caould

Cheap,

Bad quality

Advertised Vs Actual Product12%+0.86

False specs

there is no photo

Not as described

Durability12%−0.06

The cables only last a few months then stop working

Faulty after a few months

does not last long

Connectivity-Overall11%+0.65

Very intermittent for wired connection

wouldnt even connect the speed was that bad with the router constantly disconnecting

Solves poor Wifi connections

Certifications6%−0.04

they do not meet ISO/IEC 11801 norm so in no way can meet 600MHz shielding

no official certification

Love

Quality-Overall32%+1.25

Excellent quality arrived on time

Good quality

the consistency in build quality

Advertised Vs Actual Product19%+0.86

As advertised

work exactly as promised

As described

Value For Money13%+0.84

Well worth it

Good for the price

Good value for money

Connectivity-Overall12%+0.65

Good connection

The connection is stable

ethernet is fast

Efficiency4%+0.12

works perfectly

Excellent works perfectly

It's working perfectly

Return

1.7% Return rate 19% Fixable by listing

Connectivity-Overall21%▆▄█▆▇▄

Very intermittent for wired connection

wouldnt even connect the speed was that bad with the router constantly disconnecting

Solves poor Wifi connections

Functionality-Overall20%█▇▆▅▄▃

Didn't work

Dont work

Size-Overall15%▁█▆▆▇█
Length11%▃▆▅▂▆█
Compatibility-Overall11%▅▅▇█▆▅

FAQ

Common Ethernet Cable 20m questions

Answered from the same tracked data.