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Ethernet Cable

Fail

Prices span $2.43–$10.38, mostly outside the sweet spot, so Ethernet Cable is a Fail.

Flapen Score
34
34 / 100
Ranks 838 of 1,028 Computers & Accessories niches · −8 vs the category median of 42
Market size
£396K/yr2.2M searches / yr
90-day growth
-16.6%search demand this quarter
Competition
72%top-5 click share · 9 brands · 13 sellers

Flapen Score

Ethernet Cable against its category

The dotted line is the Computers & Accessories average. Past it, Ethernet Cable is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ethernet Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ethernet Cable 2.2M times last year and spent an estimated £396K. The top 5 brands take 92% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £396K a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
3.6%
Market size, estimated
£396Ka year
Peak month
December1.4× the quietest month
Top search term
ethernet cable1.1M searches a year

02 · Price

A sale here is worth £5.11.

Listings sell for £5.11 on average, from £2.43 to £10.38. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £5.11 that is £31K to £41K a year per listing.

Average price
£5.11under the $15 to $100 sweet spot
Price range
£2.43–£10.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
£31K–£41K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #5 within Cables & Accessories. It carries 11,791 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
10.5%
Average rank
#5in Cables & Accessories
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,791per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Ethernet Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£40K£79K£119K£159K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

13

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

5%

  • UGREEN41%
  • DDMALL26%
  • Nixsto14%
  • Digoloan7%
  • YSONG4%
  • ARISKEEN3%
  • Open — no brand owns it (3 brands, 5%)

Demand

Ethernet Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Ethernet Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ethernet cable1.1M/yr
  • lan487K/yr
  • internet cable100K/yr
  • ethernet cables80K/yr
  • cat 8 ethernet cable84K/yr
  • lan cable60K/yr
  • network cable57K/yr
  • ethernet60K/yr
  • rj45 cable39K/yr
  • cat8 ethernet cable27K/yr

Reviews and returns

What reviews say buyers love and hate about Ethernet Cable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%+1.09

Terrible quality cable

Slight quality issue

Poor quality

Connectivity-Overall13%+0.43

I had a cheap cable that kept on losing connection

Cable Issue

low quality, unreliable connection

Advertised Vs Actual Product9%+1.54

the item didnt work as advertised

not what it is advertised as

Poor, falsely advertised

Durability8%−0.07

Broke within 3 months

Not durable

It stopped working after only 30 mins of use

Compatibility-Overall6%−0.06

Cat 5 mislabled

Don't fit in internet wall router

If your tv is abiut 6 years old it won't fit

Love

Quality-Overall27%+1.09

Good quality and seems to be sturdy and easy to install

awesome build quality

Good Quality

Advertised Vs Actual Product20%+1.54

As advertised

As described

work exactly as promised

Connectivity-Overall12%+0.43

Connection has been stable

Good connection

Easy to connect

Value For Money12%+0.69

Good value

Great value

Fair price

Data Transfer Speed5%−0.01

Super fast, discreet and perfect for your ethernet needs

Good speeds and well made

which was also fast

Return

1.4% Return rate 27% Fixable by listing

Length23%▅█▆▇▆▅
Size-Overall23%█▆▇▇▇█
Connectivity-Overall15%▅▅▆▇█▇

I had a cheap cable that kept on losing connection

Cable Issue

low quality, unreliable connection

Functionality-Overall12%█▇█▆▅█

Didn't work

Doesn't work

Compatibility-Overall11%█▆▅▇▇▇

Cat 5 mislabled

Don't fit in internet wall router

If your tv is abiut 6 years old it won't fit

FAQ

Common Ethernet Cable questions

Answered from the same tracked data.