Is ethernet cable profitable to sell on Amazon United Kingdom?

The niche generates £396K/yr across 16 tracked products. 90-day search growth is -16.6%. Flapen's verdict: Skip it (34/100).

How competitive is the ethernet cable niche?

9 brands and 13 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in ethernet cable?

Top complaints mined from reviews: Quality-Overall, Connectivity-Overall, Advertised Vs Actual Product. The return rate is 1.4%.

When does demand for ethernet cable peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the ethernet cable niche?

Listings span £2.43–£10.38; the average listing price is £5.11 (sweet spot $15–$100). The average incumbent carries 11,791 reviews — the moat a new listing must climb.

ethernet cable

Skip it

Prices mostly outside the sweet spot ($2.43–$10.38) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Market size

Good£396K

£396K/yr · 2.2M searches

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Competition

Bad72%

top-5 click share — a locked-up shelf

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

Review moat

Bad11,790.88

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.6%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.11

avg listing price — sweet spot $15–$100

Price range

Bad£2.43–£10.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, ethernet cable is a £396K/yr Amazon United Kingdom market (2.2M searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 34/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

ethernet cable market data

Units sold / yr: 100K–125K; avg 6,000–8,000/product
Revenue / yr: £511K–£639K; units × avg price
Conversion rate: 3.6%
Avg BSR: #5
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 10.5%
Avg brand age: 60 months
Avg seller age: 187 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

UGREEN41%
DDMALL26%
Nixsto14%
Digoloan7%
YSONG4%
ARISKEEN3%
Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top ethernet cable search terms

ethernet cable1.1M/yr -12.1%5.0% conv.
lan487K/yr -38.4%0.0% conv.
internet cable100K/yr -2.9%2.5% conv.
ethernet cables80K/yr -9.5%1.5% conv.
cat 8 ethernet cable84K/yr -8.0%2.5% conv.
lan cable60K/yr +5.5%3.8% conv.
network cable57K/yr -2.2%1.9% conv.
ethernet60K/yr -13.6%2.1% conv.
rj45 cable39K/yr -12.6%2.9% conv.
cat8 ethernet cable27K/yr -15.2%2.3% conv.

All search terms

Top ethernet cable products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

UGREEN Ethernet Cable 5M Cat 8 Internet Cable Flat High-Speed 40Gbps 2000Mhz Network Cable Gigabit Braided RJ45 LAN Cable Patch Cord Compatible for PC/Laptop PS5 Xbox Modem Router Switch TV

UGREEN£5.714.6★18,605 rev

DDMALL CAT8 Ethernet Cable 0.5m 1m 2m 3m 5m 6m 8m 10m 15m 20m 30m High Speed 40Gbps 2000MHz Flat Patch Cord Gigabit Internet Network LAN Cable for Gaming Modem Router PC (0.5 Meter White)

DDMALL£3.044.7★8,804 rev

Ethernet Cable Cat 6- 1m 3m 5m 10m 15m High Speed lan Cable Flat Patch Network Cord faster than Cat5e/Cat5 internet cable with RJ45 Connector Compatible with router Laptop TV ideal for Gaming

Nixsto£2.704.6★13,533 rev

Ethernet Cable Cat 8 1m 2m 3m 5m 10m 15m 20m 30m Internet Lan Network Cable Cat8 40Gbps 2000MHz Gigabit S/FTP with RJ45 Connector for Ethernet Splitter PS5 Xobx Faster than Cat5e/Cat6/Cat 7(0.5m)

Digoloan£2.564.7★12,358 rev

UGREEN Ethernet Cable 2M Cat 8 Internet Cable Flat High-Speed 40Gbps 2000Mhz Network Cable Gigabit Braided RJ45 LAN Cable Patch Cord Compatible for PC/Laptop PS5 Xbox Modem Router Switch TV

UGREEN£5.564.6★18,605 rev

Newest

by launch date

UGREEN Ethernet Cable 0.5M Cat 8 Internet Cable Flat High-Speed 40Gbps 2000Mhz Network Cable Gigabit RJ45 LAN Cable Patch Cord Compatible for PC/Laptop PS5 Xbox Modem Router Switch TV

UGREEN£2.891,466 rev

1y ago

YSONG Cat 8 Ethernet Cable 1M High Speed 40Gbps 2000Mhz Internet Cable Lan Cable with Gold Plated RJ45 Connector Weatherproof Outdoor&Indoor for/PC/Modem/Router/Gaming Faster Than Cat7/Cat6/Cat5

YSONG£2.431,634 rev

2y ago

VOIETOLT Cat 8 Ethernet Cable 10M High-Speed 40Gbps/2000Mhz Flat Braided Internet Cable Gigabit STP RJ45 Network Cable Compatible for PS4/5 for Modem PC/Laptop

VOIETOLT£10.162,313 rev

2y ago

UGREEN Ethernet Cable 10M Flat RJ45 LAN Gigabit CAT 6 Network Cable Pure Copper Core High-Speed 1000Mbps for 250Mhz/s Patch Cord Internet Cable for Xbox Switch PS5 PS4 Extender Router Modem

UGREEN£5.823,175 rev

3y ago

Ethernet Cable Cat 6- 1m 3m 5m 10m 15m High Speed lan Cable Flat Patch Network Cord faster than Cat5e/Cat5 internet cable with RJ45 Connector Compatible with router Laptop TV ideal for Gaming

Nixsto£2.7013,533 rev

3y ago

What buyers say about ethernet cable

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Good quality and seems to be sturdy and easy to install”

Advertised Vs Actual Product20%

“As advertised”

Connectivity-Overall12%

“Connection has been stable”

Value For Money12%

“Good value”

Data Transfer Speed5%

“Super fast, discreet and perfect for your ethernet needs”

Flexibility2%

“less stiff, makes cable management easier”

Durability2%

“Flexible and durable”

Size-Overall2%

“Good fit”

Strength2%

“Very well built”

Design-Overall2%

“Good Quality and cool design”

What buyers complain about

Quality-Overall15%

“Terrible quality cable”

Connectivity-Overall13%

“I had a cheap cable that kept on losing connection”

Advertised Vs Actual Product9%

“the item didnt work as advertised”

Durability8%

“Broke within 3 months”

Compatibility-Overall6%

“Cat 5 mislabled”

Thickness5%

“It is not - it's too thick”

Signal Strength5%

“Poor speed from router”

Data Transfer Speed4%

“Speed limited to below 100mbps”

Strength4%

“doesn't bend well”

Functionality-Overall3%

“Didn't work”

Top return reasons

Length23%

Size-Overall23%

Connectivity-Overall15%

Functionality-Overall12%

Compatibility-Overall11%

Quality-Overall3%

Defective Material/Parts2%

Advertised Vs Actual Product1%

Color1%

Socket/Port/Plug1%

Common questions

Is ethernet cable profitable to sell on Amazon United Kingdom?: The niche generates £396K/yr across 16 tracked products. 90-day search growth is -16.6%. Flapen's verdict: Skip it (34/100).
How competitive is the ethernet cable niche?: 9 brands and 13 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in ethernet cable?: Top complaints mined from reviews: Quality-Overall, Connectivity-Overall, Advertised Vs Actual Product. The return rate is 1.4%.
When does demand for ethernet cable peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the ethernet cable niche?: Listings span £2.43–£10.38; the average listing price is £5.11 (sweet spot $15–$100). The average incumbent carries 11,791 reviews — the moat a new listing must climb.