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Ergonomic Keyboard and Mouse

Fail

Demand is soft, at -24.5% this quarter, so Ergonomic Keyboard and Mouse is a Fail.

Flapen Score
42
42 / 100
Ranks 498 of 1,028 Computers & Accessories niches · on the category median
Market size
£59K/yr65K searches / yr
90-day growth
-24.5%search demand this quarter
Competition
66%top-5 click share · 9 brands · 45 sellers

Flapen Score

Ergonomic Keyboard and Mouse against its category

The dotted line is the Computers & Accessories average. Past it, Ergonomic Keyboard and Mouse is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ergonomic Keyboard and Mouse market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ergonomic Keyboard and Mouse 65K times last year and spent an estimated £59K. The top 5 brands take 88% of clicks. Demand peaks in Sep–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-24.5%
Conversion, latest week
2.4%
Market size, estimated
£59Ka year
Peak month
October1.6× the quietest month
Top search term
ergonomic keyboard and mouse27K searches a year

02 · Price

A sale here is worth £36.88.

Listings sell for £36.88 on average, from £10.45 to £64.74. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £36.88 that is £0 to £4K a year per listing.

Average price
£36.88inside the $15 to $100 sweet spot
Price range
£10.45–£64.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #149 within Keyboards, Mice & Input Devices. It carries 424 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
16.0%
Average rank
#149in Keyboards, Mice & Input Devices
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
424per listing
Listings tracked
16

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Ergonomic Keyboard and Mouse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

45

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

7%

  • SABLUTE35%
  • perixx30%
  • Arteck9%
  • ProtoArc8%
  • HP6%
  • Fonicer5%
  • Open — no brand owns it (3 brands, 7%)

Demand

Ergonomic Keyboard and Mouse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 1.6×

Search terms

Top Ergonomic Keyboard and Mouse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ergonomic keyboard and mouse27K/yr
  • ergonomic mouse and keyboard12K/yr
  • ergonomic wireless keyboard and mouse8K/yr
  • wireless ergonomic keyboard and mouse4K/yr
  • keyboard and mouse set ergonomic4K/yr
  • ergonomic keyboard and mouse set7K/yr
  • ergonomic mouse and keyboard set wireless3K/yr

Reviews and returns

What reviews say buyers love and hate about Ergonomic Keyboard and Mouse

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall13%−0.07

Both constantly disconnect

I couldnt get the Bluetooth to connect to my laptop

Most attempts to pair it did not work

Durability13%−0.14

Breaks after a few months

Already broken

Letters do not last

Functionality-Overall8%−0.09

Also doesnt have fast scroll

it doesnt work

Did not work as expected

Size-Overall7%

The Caps Lock key is unnecessarily large

It is slightly smaller

large

Comfort-Overall6%+0.39

can get uncomfortable after a while

they feel quite mushy

not comfortable

Love

Value For Money16%+1.47

Good for the price

Great deal

Excellent value

Quality-Overall15%+1.28

superb build quality

Fantastic quality

Build quality is way above what I expected at this price point — they feel solid

Comfort-Overall13%+0.39

Great and comfortable

Super comfy and easy to set up

it is very comfortable in the hand

Ease Of Use8%+0.30

Really easy to connect

gives hours of use

Simple to use

Connectivity-Overall7%−0.07

Connected well to Bluetooth

It connects well

Quick to connect

Return

2.9% Return rate 16% Fixable by listing

Functionality-Overall19%█▆▆▅▃▆

Also doesnt have fast scroll

it doesnt work

Did not work as expected

Size-Overall13%▇█▇▄▇█

The Caps Lock key is unnecessarily large

It is slightly smaller

large

Connectivity-Overall11%▇▆▆██▃

Both constantly disconnect

I couldnt get the Bluetooth to connect to my laptop

Most attempts to pair it did not work

Comfort-Overall9%▅█▆▅▆▄

can get uncomfortable after a while

they feel quite mushy

not comfortable

Compatibility-Overall7%▅▄█▄▅▇

FAQ

Common Ergonomic Keyboard and Mouse questions

Answered from the same tracked data.