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Ergonomic Keyboard

Fail

Demand is soft, at -19.9% this quarter, so Ergonomic Keyboard is a Fail.

Flapen Score
40
40 / 100
Ranks 594 of 1,028 Computers & Accessories niches · −2 vs the category median of 42
Market size
£176K/yr202K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
72%top-5 click share · 8 brands · 49 sellers

Flapen Score

Ergonomic Keyboard against its category

The dotted line is the Computers & Accessories average. Past it, Ergonomic Keyboard is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ergonomic Keyboard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ergonomic Keyboard 202K times last year and spent an estimated £176K. The top 5 brands take 91% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £176K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
2.1%
Market size, estimated
£176Ka year
Peak month
November1.4× the quietest month
Top search term
ergonomic keyboard146K searches a year

02 · Price

A sale here is worth £41.69.

Listings sell for £41.69 on average, from £19.68 to £87.44. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £41.69 that is £4K to £10K a year per listing.

Average price
£41.69inside the $15 to $100 sweet spot
Price range
£19.68–£87.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£4K–£10K
Returns
4.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #109 within Keyboards, Mice & Input Devices. It carries 443 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
9.7%
Average rank
#109in Keyboards, Mice & Input Devices
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
443per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Ergonomic Keyboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£18K£35K£53K£70K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

49

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

3%

  • Arteck26%
  • Logitech26%
  • TECKNET20%
  • perixx13%
  • ProtoArc7%
  • SABLUTE6%
  • Open — no brand owns it (2 brands, 3%)

Demand

Ergonomic Keyboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Ergonomic Keyboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ergonomic keyboard146K/yr
  • logitech ergo k86010K/yr
  • wireless ergonomic keyboard9K/yr
  • keyboard ergonomic6K/yr
  • ergonomic keyboard wireless6K/yr
  • logitech ergonomic keyboard7K/yr
  • ergonomic keyboards5K/yr
  • ergonomic wireless keyboard5K/yr
  • ergo keyboard4K/yr
  • logitech keyboard ergonomic4K/yr

Reviews and returns

What reviews say buyers love and hate about Ergonomic Keyboard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.15

Stopped working after 2 weeks

Letters do not last

Last week, 2 of the keycaps snapped

Size-Overall9%

The Caps Lock key is unnecessarily large

far too small

Not recommended for even medium-sized hands

Connectivity-Overall8%−0.07

Suddently refused to connect

it still doesn't stay connected reliably

Does not connect to my laptop via bluetooth

Touch/Button Controls7%+0.52

The buttons are so large that i cannot hit Enter with my pinky unless i rotate my hand

The responsiveness of the keys is poor giving a poor experience when typing as not sure if you actually hit the key

the buttons were too noisy for me

Quality-Overall6%+0.56

The quality of keyboard feels very cheap

Poor quality

Average at best

Love

Comfort-Overall24%+2.00

Super Comfortable

Super comfy and easy to set up

well built very comfortable to use

Quality-Overall19%+0.56

Excellent quality

Good quality Keyboard

The quality of the board is great

Ease Of Use9%+0.63

Very easy to use

Easy to carry around

so that's handy

Touch/Button Controls9%+0.52

Button response is good and layout and size is perfect for desktop work

What really stood out to me, though, are the additional function and feature buttons

I like the buttons that allow you to switch the bluetooth connection instantly between different computers

Value For Money5%+0.14

Great deal

Good value for money

Good price

Return

4.4% Return rate 24% Fixable by listing

Size-Overall20%▅▅▆▄▆█

The Caps Lock key is unnecessarily large

far too small

Not recommended for even medium-sized hands

Functionality-Overall16%▃▆▄█▅▄

Not working

on 15 Feb 26 it failed

it failed to work properly

Comfort-Overall10%█▆▆▄█▅

the texture of the wrist rest isn't comfortable for sensitive skin

not comfortable for long periods of time

Compatibility-Overall8%▆▄█▄▃▅
Connectivity-Overall8%█▄▅▆▅▆

Suddently refused to connect

it still doesn't stay connected reliably

Does not connect to my laptop via bluetooth

FAQ

Common Ergonomic Keyboard questions

Answered from the same tracked data.