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Epson 104 Ink Bottle Multipack

Fail

The top 5 brands take 97% of clicks, so Epson 104 Ink Bottle Multipack is a Fail.

Flapen Score
40
40 / 100
Ranks 594 of 1,028 Computers & Accessories niches · −2 vs the category median of 42
Market size
£132K/yr61K searches / yr
90-day growth
-2.6%search demand this quarter
Competition
80%top-5 click share · 6 brands · 70 sellers

Flapen Score

Epson 104 Ink Bottle Multipack against its category

The dotted line is the Computers & Accessories average. Past it, Epson 104 Ink Bottle Multipack is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Epson 104 Ink Bottle Multipack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Epson 104 Ink Bottle Multipack 61K times last year and spent an estimated £132K. The top 5 brands take 97% of clicks. Demand peaks in Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

17.6% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-2.6%
Conversion, latest week
17.6%
Market size, estimated
£132Ka year
Peak month
November1.7× the quietest month
Top search term
epson ecotank ink17K searches a year

02 · Price

A sale here is worth £12.40.

Listings sell for £12.40 on average, from £5.90 to £26.44. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At £12.40 that is £12K to £16K a year per listing.

Average price
£12.40under the $15 to $100 sweet spot
Price range
£5.90–£26.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
£12K–£16K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #266 within Printers & Accessories. It carries 2,431 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#266in Printers & Accessories
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,431per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Epson 104 Ink Bottle Multipack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£40K£53K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

70

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Epson81%
  • LeciRoba5%
  • JoyPrinting4%
  • Cartridgeify3%
  • SubliPlus+3%
  • SHUOLEI3%

Demand

Epson 104 Ink Bottle Multipack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Epson 104 Ink Bottle Multipack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • epson ecotank ink17K/yr
  • epson 102 multipack7K/yr
  • epson 1046K/yr
  • epson 102 ink6K/yr
  • epson 104 ink5K/yr
  • epson ink 1044K/yr
  • epson 1024K/yr
  • ecotank ink3K/yr
  • epson et-2820 ink3K/yr
  • epson ecotank printer ink4K/yr

Reviews and returns

What reviews say buyers love and hate about Epson 104 Ink Bottle Multipack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Compatibility-Overall21%−0.04

Can't go wrong with genuine Epson inks at this price it's not really worth using compatible

Not compatible with many EcoTank printers eg ET2950

Not compatable with Epsom ET2850

Quality-Overall14%−0.01

Looks very poor quality very disappointing

Quality

Ease Of Cleaning10%−0.03

Printer head needs cleaning daily as it keeps clogging with this ink

Too messy and not easy

Color7%0.00

black is not very black

Advertised Vs Actual Product7%+0.41

They dont look like the ones in the photo. thankfully

Love

Value For Money26%+1.77

Great value for money

Excellent value

Good price

Quality-Overall16%−0.01

Great quality

As advertised, excellent products

Good product

Ink Refill9%+0.85

Good original ink, lasts forever

Ideal replacement ink for my printer - easy to use and effective

Makes it so easy to refill the printer ink

Advertised Vs Actual Product8%+0.41

Works as it should do

Does the job

work just the same

Color6%0.00

Best colors

perfect colours

The colors are very vibrant

Return

0.7% Return rate 12% Fixable by listing

Compatibility-Overall36%██▅▇▅█

Can't go wrong with genuine Epson inks at this price it's not really worth using compatible

Not compatible with many EcoTank printers eg ET2950

Not compatable with Epsom ET2850

Ink Refill34%▆▆█▅▇▇
Functionality-Overall9%▄▃█▃▅▂

I had to just poor into my printer cartridge

They dont work

Size-Overall8%▅▅▂▇█▄
Cartridge Capacity3%▁▃▇█▇▄

FAQ

Common Epson 104 Ink Bottle Multipack questions

Answered from the same tracked data.