How competitive is the Epson 104 Ink Bottle Multipack niche on Amazon United Kingdom?

6 brands and 70 sellers compete in Epson 104 Ink Bottle Multipack on Amazon United Kingdom. The top 5 Epson 104 Ink Bottle Multipack products take 80% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Epson 104 Ink Bottle Multipack?

Epson 104 Ink Bottle Multipack buyers on Amazon United Kingdom complain most about Compatibility-Overall, Quality-Overall, Ease Of Cleaning, the themes mined from the niche's reviews. Its return rate is 0.7%.

What does it cost to enter the Epson 104 Ink Bottle Multipack niche?

Epson 104 Ink Bottle Multipack sells for £12.40 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.90–£26.44. The average incumbent carries 2,431 reviews — the moat a new listing must climb.

Epson 104 Ink Bottle Multipack

brand-locked demand (top 5 brands take 97% of clicks) — Epson 104 Ink Bottle Multipack doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Epson 104 Ink Bottle Multipack profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Epson 104 Ink Bottle Multipack is a £132K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov. Verdict: Skip it — 40/100.

Epson 104 Ink Bottle Multipack: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.6% over the last 90 days and 17.6% of searches end in a purchase.

£132K

revenue / yr

Units sold / yr10K

Search volume / yr-2.6%61K

Conversion rate17.6%

Avg price£12.40

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers6 · 70

Top-5 product click share80%

Open market3%

Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 13 products

Top Epson 104 Ink Bottle Multipack products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Epson EcoTank 102 Genuine Multipack Ink Bottles

Price: £26.44
Rating: 4.8/5
Reviews: 1,185
Age: 6y ago

Epson EcoTank 104 Genuine Multipack Ink Bottles

Price: £20.43
Rating: 4.8/5
Reviews: 7,306
Age: 6y ago

Epson EcoTank 104 Black Genuine Ink Bottle Amazon Dash Replenishment Ready

Price: £5.90
Rating: 4.8/5
Reviews: 11,710
Age: 7y ago

Epson EcoTank 102 Black Genuine Ink Bottle

Price: £8.60
Rating: 4.8/5
Reviews: 2,599
Age: 8y ago

Cartridgeify 102 Ink Compatible with Epson 102 Ink Cartridges Refills Bottle Multipack for EcoTank ET-2750 ET-2700 ET-2710 ET-2720 ET-2756 ET-285 ET-3700 ET-3750 ET-4700 ET-4750 ET-15000

Price: £14.55
Rating: 4.6/5
Reviews: 2,721
Age: 7y ago

Newest

by launch date

102 Ink Refill Bottles Multipack Replacement Compatible for Epson Eco Tank ET-2750 ET-2850 ET-3750 ET-15000 ET-2700 ET-2751 ET-2756 ET-2851 ET-2856 ET-3700 ET-3850 ET-4750 ET-4850 ET-4856 5-Pack

Price: £14.07
Rating: 4.7/5
Reviews: 38
Age: 6mo ago

LeciRoba Suitable for EPSON 104/103/102/101 Multipack Use with ET-2710 ET-2711 ET-2712 ET-2714 ET-2715 ET-2720 ET-2721 ET-2726 ET-2810 ET-2815 ET-2822 0 ET-2821 ET-2825 ET-2826 ET-4700 (10 Pack)

Price: £15.13
Rating: 4.7/5
Reviews: 11
Age: 1y ago

LeciRoba Suitable for EPSON 104/103/102/101 Multipack Use with ET-2710 ET-2711 ET-2712 ET-2714 ET-2715 ET-2720 ET-2721 ET-2726 ET-2810 ET-2815 ET-2822 0 ET-2821 ET-2825 ET-2826 ET-4700 ET-4800 (5PK)

Price: £11.11
Rating: 4.6/5
Reviews: 11
Age: 1y ago

JoyPrinting Ink Compatible with Ink Bottle Multipack for ET-1810 ET-2710 ET2711 ET-2712 ET-2714 ET-2715 ET-2720 ET-2726 ET-2810 ET-2811 ET-4700 ET-4800 ET-4810 ET-14100(BK/C/M/Y 4-Pack)

Price: £9.53
Rating: 4.4/5
Reviews: 82
Age: 1y ago

SHUOLE 102 Ink Compatible with epson E102 Refill Ink Bottle Multipack for ecotank ET-2850 ET-3850 ET-2856 ET-4856 ET-4850 ET-2756 ET-4750 ET-2851 ET-15000 ET-2700 ET-2750 ET-2751 ET-3700(4 pack)

Price: £11.29
Rating: 4.6/5
Reviews: 516
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Epson81%
LeciRoba5%
JoyPrinting4%
Cartridgeify3%
SubliPlus+3%
SHUOLEI3%

Epson 104 Ink Bottle Multipack demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume61KCVR17.6%Products13Brands6Top 5 Brands97%OOS Rate3.4%Rating4.7★Reviews2,431Avg BSR#266

Peak months: Nov · busiest ÷ quietest = 1.7×

Top Epson 104 Ink Bottle Multipack search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

epson ecotank ink17K/yr -1.0%8.1% conv.
epson 102 multipack7K/yr -5.1%22.1% conv.
epson 1046K/yr -10.8%17.8% conv.
epson 102 ink6K/yr -2.5%16.6% conv.
epson 104 ink5K/yr -6.5%14.7% conv.
epson ink 1044K/yr -3.3%19.9% conv.
epson 1024K/yr +2.5%22.9% conv.
ecotank ink3K/yr +16.5%4.7% conv.
epson et-2820 ink3K/yr -3.6%10.5% conv.
epson ecotank printer ink4K/yr -21.2%9.6% conv.

What reviews say buyers love and hate about Epson 104 Ink Bottle Multipack

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Value For Money26%

“Great value for money”

Quality-Overall16%

“Great quality”

Ink Refill9%

“Good original ink, lasts forever”

Advertised Vs Actual Product8%

“Works as it should do”

Color6%

“Best colors”

What buyers complain about

82% of reviews

Compatibility-Overall21%

“Can't go wrong with genuine Epson inks at this price it's not really worth using compatible”

Quality-Overall14%

“Looks very poor quality very disappointing”

Ease Of Cleaning10%

“Printer head needs cleaning daily as it keeps clogging with this ink”

Color7%

“black is not very black”

Advertised Vs Actual Product7%

“They dont look like the ones in the photo. thankfully”

Epson 104 Ink Bottle Multipack return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

12%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall

36%

2Ink Refill

34%

3Functionality-Overall

4Size-Overall

5Cartridge Capacity

Common Epson 104 Ink Bottle Multipack questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Epson 104 Ink Bottle Multipack 40/100 on Amazon United Kingdom — Skip it. The niche generates £132K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -2.6% over the last 90 days.