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Epson 104 Ink Bottle Multipack

Fail

The top 5 brands take 97% of clicks, so Epson 104 Ink Bottle Multipack is a Fail.

Flapen Score
40
40 / 100
Ranks 594 of 1,028 Computers & Accessories niches · −2 vs the category median of 42
Market size
£132K/yr61K searches / yr
90-day growth
-2.6%search demand this quarter
Competition
80%top-5 click share · 6 brands · 70 sellers

Flapen Score

Epson 104 Ink Bottle Multipack against its category

The dotted line is the Computers & Accessories average. Past it, Epson 104 Ink Bottle Multipack is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Epson 104 Ink Bottle Multipack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Epson 104 Ink Bottle Multipack 61K times last year and spent an estimated £132K. The top 5 brands take 97% of clicks. Demand peaks in Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 17.6% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-2.6%
Conversion, latest week
17.6%
Market size, estimated
£132Ka year
Peak month
November1.7× the quietest month
Top search term
epson ecotank ink17K searches a year

02 · Price

A sale here is worth £12.40.

Listings sell for £12.40 on average, from £5.90 to £26.44. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At £12.40 that is £12K to £16K a year per listing.

Average price
£12.40under the $15 to $100 sweet spot
Price range
£5.90–£26.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
£12K–£16K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #266 within Printers & Accessories. It carries 2,431 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#266in Printers & Accessories
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,431per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Epson 104 Ink Bottle Multipack products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£40K£53K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

70

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

0%

  • Epson81%
  • LeciRoba5%
  • JoyPrinting4%
  • Cartridgeify3%
  • SubliPlus+3%
  • SHUOLEI3%

Demand

Epson 104 Ink Bottle Multipack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Epson 104 Ink Bottle Multipack search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • epson ecotank ink17K/yr
  • epson 102 multipack7K/yr
  • epson 1046K/yr
  • epson 102 ink6K/yr
  • epson 104 ink5K/yr
  • epson ink 1044K/yr
  • epson 1024K/yr
  • ecotank ink3K/yr
  • epson et-2820 ink3K/yr
  • epson ecotank printer ink4K/yr

Reviews and returns

What reviews say buyers love and hate about Epson 104 Ink Bottle Multipack

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Value For Money”
21%of negative reviews mention “Compatibility-Overall”
0.7%of orders come back
“Can't go wrong with genuine Epson inks at this price it's not really worth using compatible”
A buyer, on “Compatibility-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Epson 104 Ink Bottle Multipack questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data