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Eero Pro 6e

Fail

The top 5 brands take 100% of clicks, so Eero Pro 6e is a Fail.

Flapen Score
26
26 / 100
Ranks 975 of 1,028 Computers & Accessories niches · −16 vs the category median of 42
Market size
£108K/yr36K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
97%top-5 click share · 2 brands · 4 sellers

Flapen Score

Eero Pro 6e against its category

The dotted line is the Computers & Accessories average. Past it, Eero Pro 6e is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eero Pro 6e market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eero Pro 6e 36K times last year and spent an estimated £108K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
2.4%
Market size, estimated
£108Ka year
Peak month
November1.7× the quietest month
Top search term
eero pro 6e29K searches a year

02 · Price

A sale here is worth £123.66.

Listings sell for £123.66 on average, from £9.41 to £300.32. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £123.66 that is £0 to £12K a year per listing.

Average price
£123.66above the $15 to $100 sweet spot
Price range
£9.41–£300.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
8.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Networking Devices. It carries 652 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#32in Networking Devices
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
652per listing
Listings tracked
6

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Eero Pro 6e products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£49K£65K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • eero96%
  • HomeMount4%

Demand

Eero Pro 6e search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Eero Pro 6e

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Ease Of Cleaning50%

Great addition to tidy up the install of these

Very tidy

Value For Money33%0.00

Worth the money

Ease Of Use17%

Easy to fit and extremely smart

Return

8.1% Return rate 74% Fixable by listing

Size-Overall74%▇▁▆█▅█
Compatibility-Overall21%▄▁▆▁█▁
Quality-Overall5%▁█▁▁▁▁

FAQ

Common Eero Pro 6e questions

Answered from the same tracked data.