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Eero 6

Fail

The top 5 brands take 100% of clicks, so Eero 6 is a Fail.

Flapen Score
28
28 / 100
Ranks 953 of 1,028 Computers & Accessories niches · −14 vs the category median of 42
Market size
£230K/yr77K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
92%top-5 click share · 1 brands · 2 sellers

Flapen Score

Eero 6 against its category

The dotted line is the Computers & Accessories average. Past it, Eero 6 is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eero 6 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eero 6 77K times last year and spent an estimated £230K. One brand takes every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £230K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
2.4%
Market size, estimated
£230Ka year
Peak month
November2.3× the quietest month
Top search term
eero 674K searches a year

02 · Price

A sale here is worth £125.07.

Listings sell for £125.07 on average, from £61.59 to £300.32. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £125.07 that is £13K to £31K a year per listing.

Average price
£125.07above the $15 to $100 sweet spot
Price range
£61.59–£300.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£13K–£31K
Returns
8.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Networking Devices. It carries 973 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Networking Devices
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
973per listing
Listings tracked
7

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Eero 6 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£23K£46K£69K£92K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • eero100%

Demand

Eero 6 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Eero 6 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eero 674K/yr
  • eero 6 router3K/yr
  • erros wifi 6336/yr

FAQ

Common Eero 6 questions

Answered from the same tracked data.