Is eero profitable to sell on Amazon United Kingdom?

The niche generates £67K/yr across 5 tracked products. 90-day search growth is +6.9%. Flapen's verdict: Skip it (27/100).

How competitive is the eero niche?

1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

When does demand for eero peak?

Demand peaks in Jan–Dec; the busiest month runs 12.9× the quietest.

What does it cost to enter the eero niche?

Listings span £61.59–£180.11; the average listing price is £90.26 (sweet spot $15–$100). The average incumbent carries 1,225 reviews — the moat a new listing must climb.

eero

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great£90.26

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,224.8

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+6.9%

90-day search growth — must beat 0% to launch

Price range

Okay£61.59–£180.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£67K

£67K/yr · 25K searches

Returns

Bad8.6%

return rate — above 5% kills the launch gate

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Returns High Price

According to Flapen's Amazon United Kingdom niche tracking, eero is a £67K/yr Amazon United Kingdom market (25K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 27/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

eero market data

Units sold / yr: 750–1K; avg 100–250/product
Revenue / yr: £68K–£90K; units × avg price
Conversion rate: 2.9%
Avg BSR: #25
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 30 months
Avg seller age: 180 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

eero100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — +6.9% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 12.9×

Open Trend

Top eero products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

eero£180.114.3★898 rev

eero£81.334.3★898 rev

eero£65.564.5★48 rev

Amazon eero 6 mesh Wi-Fi extender | Expands existing eero network | Add up to 140 m of Wi-Fi 6 coverage to your existing eero mesh wifi network | 1-Pack

eero£62.704.4★2,140 rev

Amazon eero 6 mesh Wi-Fi router | 900 Mbps Ethernet | Coverage up to 140 m2 | Connect 75+ devices | 1-Pack

eero£61.594.4★2,140 rev

Newest

by launch date

eero£65.5648 rev

1y ago

eero£180.11898 rev

4y ago

eero£81.33898 rev

4y ago

Amazon eero 6 mesh Wi-Fi extender | Expands existing eero network | Add up to 140 m of Wi-Fi 6 coverage to your existing eero mesh wifi network | 1-Pack

eero£62.702,140 rev

5y ago