Is echo dot power cable profitable to sell on Amazon United Kingdom?

The niche generates £48K/yr across 13 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (38/100).

How competitive is the echo dot power cable niche?

9 brands and 12 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in echo dot power cable?

Top complaints mined from reviews: Compatibility-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 4.4%.

When does demand for echo dot power cable peak?

Demand peaks in Jan–Oct; the busiest month runs 1.9× the quietest.

What does it cost to enter the echo dot power cable niche?

Listings span £4.92–£8.21; the average listing price is £6.30 (sweet spot $15–$100). The average incumbent carries 156 reviews — the moat a new listing must climb.

echo dot power cable

Skip it

Prices mostly outside the sweet spot ($4.92–$8.21) — this niche doesn't clear our bar today.

Conversion

Great11.2%

search→purchase rate — share of searches ending in a sale

Review moat

Great155.54

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Competition

Bad72%

top-5 click share — a locked-up shelf

Growth

Bad-8.8%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.30

avg listing price — sweet spot $15–$100

Market size

Bad£48K

£48K/yr · 68K searches

Price range

Bad£4.92–£8.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, echo dot power cable is a £48K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Oct. Verdict: Skip it — 38/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

echo dot power cable market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: £38K–£50K; units × avg price
Conversion rate: 11.2%
Avg BSR: #83
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 7.7%
Avg brand age: 21 months
Avg seller age: 224 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Binamao60%
XINZHIZHU14%
BUZUYIWAR5%
XINXINGDINGSHENG5%
hafiuege4%
MSMXCS4%
Open — no brand owns it (3 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 95 weeks — -8.8% search growth over the last 90 days.

Peak months: Jan, Oct · busiest ÷ quietest = 1.9×

Open Trend

Top echo dot power cable search terms

alexa power cable13K/yr -9.5%8.0% conv.
alexa cable12K/yr -17.3%7.3% conv.
alexa charger8K/yr -7.9%7.5% conv.
alexa wire8K/yr -12.1%8.5% conv.
alexa cable replacement5K/yr +15.6%9.2% conv.
alexa lead replacement4K/yr +6.6%13.0% conv.
alexa charger cable5K/yr -14.3%8.3% conv.
alexa lead4K/yr -14.1%8.4% conv.
echo charger3K/yr -2.3%4.3% conv.
alexa wire and plug3K/yr -14.6%7.8% conv.

All search terms

Top echo dot power cable products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Binamao 12V 1.25A 15W Power Supply Charger Compatible with Echo Dot (3rd/4th/5th Gen) Echo Dot with 3/4 Gen Echo Dot Kids Edition 3/4 Gen Echo Show 5 (1/2Gen) Echo Spot Fire TV Cube 1.5M Cord - White

Binamao£7.174.4★213 rev

15W Power Supply Charger 12V 1.25A for Alexa Echo Dot 3rd 4th 5th Gen 2M 4.0*1.7mm Cable Adapter Replacement for Kids Edition Show 5 1st 2nd Gen Echo Dot with Clock Dot Spot Pop Fire TV Charging Cord

XINZHIZHU£5.324.3★22 rev

Binamao 30W Power Adapter for Echo (3rd 4th Gen) Echo Show 8/10/15 Echo Plus (2. Gen) Echo Show (2. Gen) 1.5M power cable compatible with Alexa White

Binamao£8.214.2★99 rev

Binamao 21W Power Charger Adapter for Alexa Echo 1st Gen Echo 2nd Gen Echo Show 1st Gen Echo Plus 1st Gen Echo Look Echo Link Fire TV 2nd Gen 15V/1.4A 1.5m Plug Power Cord Charger - White

Binamao£6.574.2★52 rev

15W Power Supply Charger for Echo Dot Echo Pop Echo Show 5 Echo Spot

BUZUYIWAR£6.034.5★10 rev

Newest

by launch date

15W 12V 1.25A Power Supply Charger for Echo Dot 3rd 4th 5th Gen

xruc£5.3912 rev

6mo ago

21W 15V 1.4A Power Supply Charger for Alexa Echo (1./2. Gen) Echo Show (1. Gen) Echo Plus(1. Gen) Fire TV (2. Gen) Echo Link Echo Look AC Adapter Replacement with 2M Power Cable Black

zstg£5.259 rev

7mo ago

12V 1.25A 15W Power Supply Charger 4.0*1.7mm Power Cable 1.5M for E-cho Dot

MSMXCS£5.459 rev

7mo ago

15W Power Supply Charger 12V 1.25A for Alexa Echo Dot 3rd 4th 5th Gen 2M 4.0*1.7mm Cable Adapter Replacement for Kids Edition Show 5 1st 2nd Gen Echo Dot with Clock Dot Spot Pop Fire TV Charging Cord

XINZHIZHU£5.3222 rev

9mo ago

15W Power Supply Charger for Echo Dot Echo Pop Echo Show 5 Echo Spot

BUZUYIWAR£6.0310 rev

11mo ago

What buyers say about echo dot power cable

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Good quality”

Advertised Vs Actual Product21%

“advertised as it is”

Charging12%

“Charger works”

Value For Money10%

“Good value for money”

Socket/Port/Plug6%

“Goes it plug socket delightfully well”

Compatibility-Overall5%

“Compatible with my fire tv box”

Connectivity-Overall5%

“Great Alexa replacement cable”

Size-Overall4%

“.fit very well”

Color4%

“Nice and discreet being white and not so stark”

Functionality-Overall4%

“This is great as list other one so can now have Alexa outside”

What buyers complain about

Compatibility-Overall28%

“Not compatible for echo dot generation 3”

Size-Overall24%

“Too big”

Advertised Vs Actual Product9%

“Doesn't fit the pictured echo show”

Durability9%

“Does not last”

Quality-Overall7%

“Poor Quality”

Heating4%

“doesnt get warm”

Amplification4%

“This does not fix in an echo dot 3rd generation not very happy”

Charging2%

“this power charger jack does not fit”

Functionality-Overall2%

“Didn't work”

Socket/Port/Plug2%

“Plug jack was loose when plugged into the device”

Top return reasons

Size-Overall36%

Compatibility-Overall33%

Functionality-Overall9%

Charging8%

Connectivity-Overall4%

Advertised Vs Actual Product4%

Socket/Port/Plug3%

Defective Material/Parts1%

Quality-Overall0%

Ease Of Use0%

Common questions

Is echo dot power cable profitable to sell on Amazon United Kingdom?: The niche generates £48K/yr across 13 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (38/100).
How competitive is the echo dot power cable niche?: 9 brands and 12 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in echo dot power cable?: Top complaints mined from reviews: Compatibility-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 4.4%.
When does demand for echo dot power cable peak?: Demand peaks in Jan–Oct; the busiest month runs 1.9× the quietest.
What does it cost to enter the echo dot power cable niche?: Listings span £4.92–£8.21; the average listing price is £6.30 (sweet spot $15–$100). The average incumbent carries 156 reviews — the moat a new listing must climb.