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Echo Dot Power Cable

Fail

Prices span $4.92–$8.21, mostly outside the sweet spot, so Echo Dot Power Cable is a Fail.

Flapen Score
38
38 / 100
Ranks 693 of 1,028 Computers & Accessories niches · −4 vs the category median of 42
Market size
£48K/yr68K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
72%top-5 click share · 9 brands · 12 sellers

Flapen Score

Echo Dot Power Cable against its category

The dotted line is the Computers & Accessories average. Past it, Echo Dot Power Cable is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Echo Dot Power Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Echo Dot Power Cable 68K times last year and spent an estimated £48K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

11.2% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
11.2%
Market size, estimated
£48Ka year
Peak month
October1.9× the quietest month
Top search term
alexa power cable13K searches a year

02 · Price

A sale here is worth £6.30.

Listings sell for £6.30 on average, from £4.92 to £8.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £6.30 that is £3K to £5K a year per listing.

Average price
£6.30under the $15 to $100 sweet spot
Price range
£4.92–£8.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
4.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #83 within Components & Replacement Parts. It carries 156 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#83in Components & Replacement Parts
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
156per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Echo Dot Power Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

12

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

9%

  • Binamao60%
  • XINZHIZHU14%
  • BUZUYIWAR5%
  • XINXINGDINGSHENG5%
  • hafiuege4%
  • MSMXCS4%
  • Open — no brand owns it (3 brands, 9%)

Demand

Echo Dot Power Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Oct · busiest ÷ quietest = 1.9×

Search terms

Top Echo Dot Power Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alexa power cable13K/yr
  • alexa cable12K/yr
  • alexa charger8K/yr
  • alexa wire8K/yr
  • alexa cable replacement5K/yr
  • alexa lead replacement4K/yr
  • alexa charger cable5K/yr
  • alexa lead4K/yr
  • echo charger3K/yr
  • alexa wire and plug3K/yr

Reviews and returns

What reviews say buyers love and hate about Echo Dot Power Cable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Compatibility-Overall28%−0.35

Not compatible for echo dot generation 3

Not compatible with the echo I have

Not for Echo Dot

Size-Overall24%−0.29

Too big

Doesn't fit an echo Dot

Did not fit

Advertised Vs Actual Product9%+0.71

Doesn't fit the pictured echo show

Says it's the same CLEARLY WRONG DESCRIPTION

WRONG DESCRIPTION

Durability9%−0.11

Does not last

Lasted 2 days before failing, look elsewhere

Stopped working after a few weeks

Quality-Overall7%+1.21

Poor Quality

Rubbish

Absolute trash

Love

Quality-Overall25%+1.21

Good quality

Good product

Good item

Advertised Vs Actual Product21%+0.71

advertised as it is

As promised

Exactly as advertised

Charging12%+0.79

Charger works

Good charger

Great little charger

Value For Money10%+0.78

Good value for money

Good price

its great value for money

Socket/Port/Plug6%+0.25

Goes it plug socket delightfully well

It is a neat plug in power supply that is not too bulky

Great power plug

Return

4.4% Return rate 40% Fixable by listing

Size-Overall36%▆█▇██▇

Too big

Doesn't fit an echo Dot

Did not fit

Compatibility-Overall33%▇▇█▆▅▆

Not compatible for echo dot generation 3

Not compatible with the echo I have

Not for Echo Dot

Functionality-Overall9%▅▃▄▅▅█

Didn't work

Charging8%▇▄█▆█▇

this power charger jack does not fit

Connectivity-Overall4%▅▆▄▅▃█

FAQ

Common Echo Dot Power Cable questions

Answered from the same tracked data.