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Echo Dot Power Cable

Fail

Prices span $4.92–$8.21, mostly outside the sweet spot, so Echo Dot Power Cable is a Fail.

Flapen Score
38
38 / 100
Ranks 693 of 1,028 Computers & Accessories niches · −4 vs the category median of 42
Market size
£48K/yr68K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
72%top-5 click share · 9 brands · 12 sellers

Flapen Score

Echo Dot Power Cable against its category

The dotted line is the Computers & Accessories average. Past it, Echo Dot Power Cable is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Echo Dot Power Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Echo Dot Power Cable 68K times last year and spent an estimated £48K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
11.2%
Market size, estimated
£48Ka year
Peak month
October1.9× the quietest month
Top search term
alexa power cable13K searches a year

02 · Price

A sale here is worth £6.30.

Listings sell for £6.30 on average, from £4.92 to £8.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £6.30 that is £3K to £5K a year per listing.

Average price
£6.30under the $15 to $100 sweet spot
Price range
£4.92–£8.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
4.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #83 within Components & Replacement Parts. It carries 156 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#83in Components & Replacement Parts
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
156per listing
Listings tracked
13

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Echo Dot Power Cable products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

12

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

9%

  • Binamao60%
  • XINZHIZHU14%
  • BUZUYIWAR5%
  • XINXINGDINGSHENG5%
  • hafiuege4%
  • MSMXCS4%
  • Open — no brand owns it (3 brands, 9%)

Demand

Echo Dot Power Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Oct · busiest ÷ quietest = 1.9×

Search terms

Top Echo Dot Power Cable search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • alexa power cable13K/yr
  • alexa cable12K/yr
  • alexa charger8K/yr
  • alexa wire8K/yr
  • alexa cable replacement5K/yr
  • alexa lead replacement4K/yr
  • alexa charger cable5K/yr
  • alexa lead4K/yr
  • echo charger3K/yr
  • alexa wire and plug3K/yr

Reviews and returns

What reviews say buyers love and hate about Echo Dot Power Cable

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Compatibility-Overall”
4.4%of orders come back
“Not compatible for echo dot generation 3”
A buyer, on “Compatibility-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Echo Dot Power Cable questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data