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Dp Cable

Fail

Prices span $4.06–$10.92, mostly outside the sweet spot, so Dp Cable is a Fail.

Flapen Score
30
30 / 100
Ranks 924 of 1,028 Computers & Accessories niches · −12 vs the category median of 42
Market size
£46K/yr61K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
79%top-5 click share · 9 brands · 14 sellers

Flapen Score

Dp Cable against its category

The dotted line is the Computers & Accessories average. Past it, Dp Cable is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dp Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dp Cable 61K times last year and spent an estimated £46K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

12.6% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
12.6%
Market size, estimated
£46Ka year
Peak month
December1.6× the quietest month
Top search term
dp cable50K searches a year

02 · Price

A sale here is worth £6.02.

Listings sell for £6.02 on average, from £4.06 to £10.92. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £6.02 that is £6K to £8K a year per listing.

Average price
£6.02under the $15 to $100 sweet spot
Price range
£4.06–£10.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£8K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #1,077 within Adapters. It carries 5,973 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
9.2%
Average rank
#1,077in Adapters
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,973per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Dp Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£18K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

14

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

16%

  • Sniokco38%
  • BENFEI14%
  • UANTIN10%
  • Amazon Basics9%
  • Herfair7%
  • layajia7%
  • Open — no brand owns it (3 brands, 16%)

Demand

Dp Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.6×

Search terms

Top Dp Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dp cable50K/yr
  • dp to dp cable8K/yr
  • displayport to displayport cable3K/yr

Reviews and returns

What reviews say buyers love and hate about Dp Cable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Socket/Port/Plug25%−0.08

Very loose fitting in the port definitely a problem

No Good for USB port

Quality-Overall13%+2.19

cheap high quality cable

Connectivity-Overall13%−0.08

The grey shrouds around the plugs prevent the plugs from going far into my new Dell monitors causing intermittent connections

Functionality-Overall13%−0.04

So For anyone setting up a 3 or 4 multi monitor configuration on an RTX 3060ti that has blackout problems, these will not cure it!

Charging13%−0.04

Slow charging

Love

Quality-Overall35%+2.19

Great cable, looks really nice, threading finish makes it durable and looking great

Good quality cable

Top quality

Value For Money25%+1.24

Worth every penny

Good value for money

Good value

Advertised Vs Actual Product25%+1.24

Works as it should

Does the job

As described

Efficiency6%−0.01

Works perfectly

Works very well

Connectivity-Overall4%−0.08

Good cable

Return

2.8% Return rate 10% Fixable by listing

Compatibility-Overall38%▅▇▇█▆▇

didn't work with projector

Functionality-Overall28%█▆▆▄▆▆

So For anyone setting up a 3 or 4 multi monitor configuration on an RTX 3060ti that has blackout problems, these will not cure it!

Connectivity-Overall11%▇▅▆██▆

The grey shrouds around the plugs prevent the plugs from going far into my new Dell monitors causing intermittent connections

Size-Overall7%██▆▆█▇
Display-Overall4%▃▆▇█▄▄

FAQ

Common Dp Cable questions

Answered from the same tracked data.