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Doogee U11 Tablet Case

Fail

Demand is soft, at -72.3% this quarter, so Doogee U11 Tablet Case is a Fail.

Flapen Score
33
33 / 100
Ranks 862 of 1,028 Computers & Accessories niches · −9 vs the category median of 42
Market size
£16K/yr30K searches / yr
90-day growth
-72.3%search demand this quarter
Competition
60%top-5 click share · 9 brands · 11 sellers

Flapen Score

Doogee U11 Tablet Case against its category

The dotted line is the Computers & Accessories average. Past it, Doogee U11 Tablet Case is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Doogee U11 Tablet Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Doogee U11 Tablet Case 30K times last year and spent an estimated £16K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -72.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-72.3%
Conversion, latest week
4.7%
Market size, estimated
£16Ka year
Peak month
November5.6× the quietest month
Top search term
doogee u11 tablet case27K searches a year

02 · Price

A sale here is worth £11.04.

Listings sell for £11.04 on average, from £7.96 to £14.47. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £11.04 that is £0 to £1K a year per listing.

Average price
£11.04under the $15 to $100 sweet spot
Price range
£7.96–£14.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #2,198 within Tablet Accessories. It carries 122 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
15.7%
Average rank
#2,198in Tablet Accessories
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
122per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
16 months

Products

Top Doogee U11 Tablet Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

11

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

14%

  • KATUMO22%
  • VOVIPO21%
  • ATOOZ15%
  • Vakarey13%
  • Suttkue8%
  • YRH8%
  • Open — no brand owns it (3 brands, 14%)

Demand

Doogee U11 Tablet Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Black Friday '25Holiday '25Prime Day '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.6×

Reviews and returns

What reviews say buyers love and hate about Doogee U11 Tablet Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%0.00

The quality is ok, and thats it, most apps either fails to load or buggs out aftwr a minute or too

Absolutely rubbish

Strength10%−0.09

the stand is bit flimsy

doesnt seem to be very strong

Size-Overall8%+2.58

tends to be a little loose on fitting

Tight fit

Balance/Stability8%−0.06

No balance

Does not balance the tab

Durability8%−0.05

Lasted 6months

Love

Value For Money28%+0.73

Great value for the money

Worth the money

Good value for money

Size-Overall27%+2.58

Fits perfectly

fits like a glove

fits my tablet perfectly

Quality-Overall12%0.00

Quality case

Very well made

Really good quality

Strength9%−0.09

Nice and sturdy good price would highly recommend

This is a good strong case better than the first one I ordered off another supplier recommend this item

Sturdy case

Advertised Vs Actual Product4%+0.53

exactly as described

Just what I needed

As seen and described

Return

4.3% Return rate 63% Fixable by listing

Size-Overall52%▆▆▅▆▆█

tends to be a little loose on fitting

Tight fit

Compatibility-Overall14%▄▇██▆▁

Useless not compatible with tablet like stated covers buttons and camera, DO NOT BUY

Quality-Overall4%█▇▃▅▁▁

The quality is ok, and thats it, most apps either fails to load or buggs out aftwr a minute or too

Absolutely rubbish

Functionality-Overall4%▄▄█▁▁▁

making it useless for taking photos

Touch/Button Controls3%▁▄█▁█▆

FAQ

Common Doogee U11 Tablet Case questions

Answered from the same tracked data.