Dongle

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months

104K

Growth, 90 days vs prior 90

-7.3%

Conversion, latest week

2.8%

Market size, estimated

£49Ka year

Peak month

October2.8× the quietest month

Top search term

dongle59K searches a year

Listings sell for £16.77 on average, from £4.89 to £46.91. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £16.77 that is £2K to £4K a year per listing.

Average price

£16.77inside the $15 to $100 sweet spot

Price range

£4.89–£46.91

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

1.5%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #35 within Laptop Accessories. It carries 15,706 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

11.7%

Average rank

#35in Laptop Accessories

Average rating

4.41 starsAmazon United Kingdom average 4.36 stars

Average reviews

15,706per listing

Listings tracked

29

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

31 months