Is dongle profitable to sell on Amazon United Kingdom?

The niche generates £49K/yr across 29 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Skip it (42/100).

How competitive is the dongle niche?

12 brands and 33 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in dongle?

Top complaints mined from reviews: Connectivity-Overall, Durability, Functionality-Overall. The return rate is 1.5%.

When does demand for dongle peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the dongle niche?

Listings span £4.89–£46.91; the average listing price is £16.77 (sweet spot $15–$100). The average incumbent carries 15,706 reviews — the moat a new listing must climb.

dongle

Skip it

A small market ($49K/yr) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Great£16.77

avg listing price — sweet spot $15–$100

Price range

Great£4.89–£46.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Growth

Bad-7.3%

90-day search growth — must beat 0% to launch

Review moat

Bad15,706.31

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£49K

£49K/yr · 104K searches

According to Flapen's Amazon United Kingdom niche tracking, dongle is a £49K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

dongle market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £67K–£84K; units × avg price
Conversion rate: 2.8%
Avg BSR: #35
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 11.7%
Avg brand age: 31 months
Avg seller age: 176 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

Anker66%
TP-Link14%
UGREEN5%
UANTIN3%
MOKiN2%
ZTE2%
Open — no brand owns it (6 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 64 weeks — -7.3% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top dongle search terms

dongle59K/yr +0.0%2.2% conv.
anker usb hub35K/yr -20.2%4.3% conv.
usb hub anker8K/yr -14.3%4.8% conv.
dongles2K/yr +22.7%1.4% conv.

All search terms

Top dongle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Anker USB C Hub 5-in-1 USB Hub for Laptops 4K HDMI Multiport Adapter with 90W Max Power Delivery USBC & USBA Data Ports USB C Dongle Compact for MacBook Dell and More (Charger Not Included)

Anker£7.794.6★3,246 rev

Anker USB C Hub 7-in-1 Multi-Port USB Adapter for Laptops 4K@60Hz USB C to HDMI Splitter 85W Max Power Delivery 2xUSBA & C 3.0 Data Ports SD/TF Card for Type C Devices (Charger Not Included)

Anker£14.864.5★4,337 rev

TP-Link M7005 4G MiFi Router WiFi Dongle Portable WiFi with SIM Slot Dual Band Mobile WiFi 6 Router Plug and Play MIFI Long Battery Life Portable Hotspot For Caravan APP Control Compact Design

TP-Link£29.914.3★2,905 rev

Anker 4-Port USB 3.0 Hub Ultra-Slim Data USB Hub with 2 ft/0.6m Extended Cable [Charging Not Supported] for MacBook Mac Pro Mac mini iMac Surface Pro XPS PC Flash Drive Mobile HDD

Anker£6.824.6★124,652 rev

Anker 4-Port USB 3.0 Hub Ultra-Slim Data USB Hub with 0.7 ft Extended Cable [Charging Not Supported] for MacBook Mac Pro Mac mini iMac Surface Pro XPS PC Flash Drive Mobile HDD

Anker£6.654.6★124,652 rev

Newest

by launch date

Anker Nano 8-in-1 USB C Docking Station Dual Monitor Laptop Dock with 4K@60 Hz HDMI 10 Gbps 1 USB-C 2 USB-A 3.0 85W PD SD/TF for Dell Lenovo HP and Windows Laptops (Charger Not Included)

Anker£25.02111 rev

1mo ago

PLERY AXE5400 WiFi 6E USB WiFi Dongle for PC USB 3.0 WiFi Adapter with 2 Antennas Tri-Band 6/5/2.4G MU-MIMO OFDMA Fast Speed Wireless Network for Windows 11/10 Gaming Streaming Easy Setup

PLERY£34.3427 rev

5mo ago

TP-Link M7005 4G MiFi Router WiFi Dongle Portable WiFi with SIM Slot Dual Band Mobile WiFi 6 Router Plug and Play MIFI Long Battery Life Portable Hotspot For Caravan APP Control Compact Design

TP-Link£29.912,905 rev

8mo ago

Amazon Basics Bluetooth 5.4 USB Adapter Dongle for PC USB Receiver for Bluetooth Mouse Keyboard Laptop Windows 11/10/8.1 Compatible

Amazon Basics£6.14681 rev

9mo ago

Amztour 4g Dongle Portable Mobile Wifi with SIM Card Slot USB Plug Modem Hotspot Pocket Router With 150Mbps Secure Wireless Internet Extender for Connecting to Internet Pay as You Go

Amztour£9.1625 rev

10mo ago

What buyers say about dongle

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“solid build quality”

Advertised Vs Actual Product10%

“Exactly as advertised”

Value For Money9%

“Excellent value”

Connectivity-Overall9%

“Easy connection”

Charging8%

“holds a charge for months also”

Socket/Port/Plug6%

“Really good Usb port”

Compatibility-Overall4%

“Compatibility”

Portability4%

“Its easy to carry around”

Ease Of Use4%

“Simple to use”

Design-Overall2%

“Slim design”

What buyers complain about

Connectivity-Overall15%

“Difficult to connect”

Durability12%

“Broke in 2 weeks”

Functionality-Overall10%

“I couldnt get it functioning as intended”

Socket/Port/Plug9%

“Horrid hdmi port”

Quality-Overall6%

“Obviously poorly produced with poor quality control :/”

Charging5%

“then stops charging macbook”

Compatibility-Overall5%

“So would not recommend based on lack of compatibility”

Value For Money3%

“Overpriced for What it Can Do”

Portability2%

“not happy that port placement matters even for low power stuff”

Size-Overall2%

“Tiny”

Top return reasons

Compatibility-Overall27%

Functionality-Overall18%

Connectivity-Overall17%

Socket/Port/Plug8%

Charging6%

Defective Material/Parts4%

Size-Overall3%

Length3%

Advertised Vs Actual Product2%

Signal Strength1%

Common questions

Is dongle profitable to sell on Amazon United Kingdom?: The niche generates £49K/yr across 29 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Skip it (42/100).
How competitive is the dongle niche?: 12 brands and 33 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in dongle?: Top complaints mined from reviews: Connectivity-Overall, Durability, Functionality-Overall. The return rate is 1.5%.
When does demand for dongle peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the dongle niche?: Listings span £4.89–£46.91; the average listing price is £16.77 (sweet spot $15–$100). The average incumbent carries 15,706 reviews — the moat a new listing must climb.