Dongle
a small market ($49K/yr) — Dongle doesn't clear our bar today.
Flapen Score
Is Dongle profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dongle is a £49K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.
Dongle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.3% over the last 90 days and 2.8% of searches end in a purchase.
£49K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 29 products
Top Dongle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Anker USB C Hub 5-in-1 USB Hub for Laptops 4K HDMI Multiport Adapter with 90W Max Power Delivery USBC & USBA Data Ports USB C Dongle Compact for MacBook Dell and More (Charger Not Included)
- Price
- £7.79
- Rating
- 4.6/5
- Reviews
- 3,246
- Age
- 1y ago
Anker USB C Hub 7-in-1 Multi-Port USB Adapter for Laptops 4K@60Hz USB C to HDMI Splitter 85W Max Power Delivery 2xUSBA & C 3.0 Data Ports SD/TF Card for Type C Devices (Charger Not Included)
- Price
- £14.86
- Rating
- 4.5/5
- Reviews
- 4,337
- Age
- 1y ago
TP-Link M7005 4G MiFi Router WiFi Dongle Portable WiFi with SIM Slot Dual Band Mobile WiFi 6 Router Plug and Play MIFI Long Battery Life Portable Hotspot For Caravan APP Control Compact Design
- Price
- £29.91
- Rating
- 4.3/5
- Reviews
- 2,905
- Age
- 8mo ago
![Anker 4-Port USB 3.0 Hub Ultra-Slim Data USB Hub with 2 ft/0.6m Extended Cable [Charging Not Supported] for MacBook Mac Pro Mac mini iMac Surface Pro XPS PC Flash Drive Mobile HDD](https://m.media-amazon.com/images/I/41rsnBx1KLL.jpg)
Anker 4-Port USB 3.0 Hub Ultra-Slim Data USB Hub with 2 ft/0.6m Extended Cable [Charging Not Supported] for MacBook Mac Pro Mac mini iMac Surface Pro XPS PC Flash Drive Mobile HDD
- Price
- £6.82
- Rating
- 4.6/5
- Reviews
- 124,652
- Age
- 7y ago
![Anker 4-Port USB 3.0 Hub Ultra-Slim Data USB Hub with 0.7 ft Extended Cable [Charging Not Supported] for MacBook Mac Pro Mac mini iMac Surface Pro XPS PC Flash Drive Mobile HDD](https://m.media-amazon.com/images/I/31JSMlxe6jL.jpg)
Anker 4-Port USB 3.0 Hub Ultra-Slim Data USB Hub with 0.7 ft Extended Cable [Charging Not Supported] for MacBook Mac Pro Mac mini iMac Surface Pro XPS PC Flash Drive Mobile HDD
- Price
- £6.65
- Rating
- 4.6/5
- Reviews
- 124,652
- Age
- 11y ago
Trending
90-day click momentum
Anker Nano 8-in-1 USB C Docking Station Dual Monitor Laptop Dock with 4K@60 Hz HDMI 10 Gbps 1 USB-C 2 USB-A 3.0 85W PD SD/TF for Dell Lenovo HP and Windows Laptops (Charger Not Included)
- Price
- £25.02
- Rating
- 4.6/5
- Reviews
- 111
- Age
- 1mo ago
Amazon Basics Bluetooth 5.4 USB Adapter Dongle for PC USB Receiver for Bluetooth Mouse Keyboard Laptop Windows 11/10/8.1 Compatible
- Price
- £6.14
- Rating
- 4.4/5
- Reviews
- 681
- Age
- 9mo ago
Amztour 4g Dongle Portable Mobile Wifi with SIM Card Slot USB Plug Modem Hotspot Pocket Router With 150Mbps Secure Wireless Internet Extender for Connecting to Internet Pay as You Go
- Price
- £9.16
- Rating
- 3.5/5
- Reviews
- 25
- Age
- 10mo ago
PLERY AXE5400 WiFi 6E USB WiFi Dongle for PC USB 3.0 WiFi Adapter with 2 Antennas Tri-Band 6/5/2.4G MU-MIMO OFDMA Fast Speed Wireless Network for Windows 11/10 Gaming Streaming Easy Setup
- Price
- £34.34
- Rating
- 4.9/5
- Reviews
- 27
- Age
- 5mo ago
TP-Link M7005 4G MiFi Router WiFi Dongle Portable WiFi with SIM Slot Dual Band Mobile WiFi 6 Router Plug and Play MIFI Long Battery Life Portable Hotspot For Caravan APP Control Compact Design
- Price
- £29.91
- Rating
- 4.3/5
- Reviews
- 2,905
- Age
- 8mo ago
Newest
by launch dateAnker Nano 8-in-1 USB C Docking Station Dual Monitor Laptop Dock with 4K@60 Hz HDMI 10 Gbps 1 USB-C 2 USB-A 3.0 85W PD SD/TF for Dell Lenovo HP and Windows Laptops (Charger Not Included)
- Price
- £25.02
- Rating
- 4.6/5
- Reviews
- 111
- Age
- 1mo ago
PLERY AXE5400 WiFi 6E USB WiFi Dongle for PC USB 3.0 WiFi Adapter with 2 Antennas Tri-Band 6/5/2.4G MU-MIMO OFDMA Fast Speed Wireless Network for Windows 11/10 Gaming Streaming Easy Setup
- Price
- £34.34
- Rating
- 4.9/5
- Reviews
- 27
- Age
- 5mo ago
TP-Link M7005 4G MiFi Router WiFi Dongle Portable WiFi with SIM Slot Dual Band Mobile WiFi 6 Router Plug and Play MIFI Long Battery Life Portable Hotspot For Caravan APP Control Compact Design
- Price
- £29.91
- Rating
- 4.3/5
- Reviews
- 2,905
- Age
- 8mo ago
Amazon Basics Bluetooth 5.4 USB Adapter Dongle for PC USB Receiver for Bluetooth Mouse Keyboard Laptop Windows 11/10/8.1 Compatible
- Price
- £6.14
- Rating
- 4.4/5
- Reviews
- 681
- Age
- 9mo ago
Amztour 4g Dongle Portable Mobile Wifi with SIM Card Slot USB Plug Modem Hotspot Pocket Router With 150Mbps Secure Wireless Internet Extender for Connecting to Internet Pay as You Go
- Price
- £9.16
- Rating
- 3.5/5
- Reviews
- 25
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
33
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
51%
Top 20: 90%
Open market
8%
- Anker66%
- TP-Link14%
- UGREEN5%
- UANTIN3%
- MOKiN2%
- ZTE2%
- Open — no brand owns it (6 brands, 8%)
Dongle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Top Dongle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dongle59K/yr
- anker usb hub35K/yr
- usb hub anker8K/yr
- dongles2K/yr
What reviews say buyers love and hate about Dongle
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“solid build quality”
“Exactly as advertised”
“Excellent value”
“Easy connection”
“holds a charge for months also”
What buyers complain about
68% of reviews“Difficult to connect”
“Broke in 2 weeks”
“I couldnt get it functioning as intended”
“Horrid hdmi port”
“Obviously poorly produced with poor quality control :/”
Dongle return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
5%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dongle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
