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Displayport Cable 2.1

Fail

The top 5 products take 100% of clicks, so Displayport Cable 2.1 is a Fail.

Flapen Score
26
26 / 100
Ranks 975 of 1,028 Computers & Accessories niches · −16 vs the category median of 42
Market size
£59K/yr51K searches / yr
90-day growth
-38.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 3 sellers

Flapen Score

Displayport Cable 2.1 against its category

The dotted line is the Computers & Accessories average. Past it, Displayport Cable 2.1 is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Displayport Cable 2.1 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Displayport Cable 2.1 51K times last year and spent an estimated £59K. All 3 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

11.5% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -38.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-38.1%
Conversion, latest week
11.5%
Market size, estimated
£59Ka year
Peak month
January2.2× the quietest month
Top search term
display port cable 2.116K searches a year

02 · Price

A sale here is worth £10.16.

Listings sell for £10.16 on average, from £5.15 to £14.42. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At £10.16 that is £8K to £10K a year per listing.

Average price
£10.16under the $15 to $100 sweet spot
Price range
£5.15–£14.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£10K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #575 within Cables & Accessories. It carries 803 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
13.2%
Average rank
#575in Cables & Accessories
Average rating
4.77 starsAmazon United Kingdom average 4.36 stars
Average reviews
803per listing
Listings tracked
3

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Displayport Cable 2.1 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£47K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Sniokco75%
  • Silkland20%
  • Tuwonwa5%

Demand

Displayport Cable 2.1 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25Black Friday '25JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Displayport Cable 2.1 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • display port cable 2.116K/yr
  • displayport cable 2.111K/yr
  • display port 2.17K/yr
  • displayport 2.1 cable4K/yr
  • displayport 2.14K/yr
  • display port 2.1 cable3K/yr
  • displayport cable 240hz2K/yr
  • dp 2.1 cable2K/yr

Reviews and returns

What reviews say buyers love and hate about Displayport Cable 2.1

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%+0.74

On the more expensive side

Love

Advertised Vs Actual Product44%+2.89

Does the job

What I expected

Works as it should

Quality-Overall23%+1.10

Top Quality Cable

you know you're buying a quality product from silkland

Reliable Supplier

Value For Money13%+0.74

Excellent price, does the job

Connectivity-Overall13%−0.29

Good cable

Thickness4%+0.16

thick

Return

2.3% Return rate 37% Fixable by listing

Compatibility-Overall38%▃▅█▅▃▁
Size-Overall30%█▃▁▇█▁
Functionality-Overall13%█▄▆▃▁▁
Advertised Vs Actual Product6%▁▃▁▁▁█
Quality-Overall6%▁▁▁▂▁█

FAQ

Common Displayport Cable 2.1 questions

Answered from the same tracked data.