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Displayport Cable

Fail

Prices span $4.06–$14.42, mostly outside the sweet spot, so Displayport Cable is a Fail.

Flapen Score
37
37 / 100
Ranks 728 of 1,028 Computers & Accessories niches · −5 vs the category median of 42
Market size
£439K/yr516K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
80%top-5 click share · 9 brands · 14 sellers

Flapen Score

Displayport Cable against its category

The dotted line is the Computers & Accessories average. Past it, Displayport Cable is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Displayport Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Displayport Cable 516K times last year and spent an estimated £439K. The top 5 brands take 88% of clicks. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

12.8% of searches ended in a purchase last week.

Shoppers searched for this 516K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £439K a year.

Searches, last 12 months
516K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
12.8%
Market size, estimated
£439Ka year
Peak month
December1.6× the quietest month
Top search term
displayport cable230K searches a year

02 · Price

A sale here is worth £6.65.

Listings sell for £6.65 on average, from £4.06 to £14.42. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £6.65 that is £40K to £53K a year per listing.

Average price
£6.65under the $15 to $100 sweet spot
Price range
£4.06–£14.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
£40K–£53K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #986 within Adapters. It carries 7,123 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
16.8%
Average rank
#986in Adapters
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,123per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Displayport Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£44K£88K£132K£176K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

14

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

8%

  • Sniokco37%
  • BENFEI18%
  • layajia17%
  • UANTIN12%
  • Thzzhnno5%
  • Capshi4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Displayport Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Displayport Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • displayport cable230K/yr
  • display port cable75K/yr
  • dp cable50K/yr
  • display port44K/yr
  • display port to display port22K/yr
  • display cable15K/yr
  • displayport13K/yr
  • dp to dp cable8K/yr
  • displayport 1.4 cable5K/yr
  • display port 1.4 cable5K/yr

Reviews and returns

What reviews say buyers love and hate about Displayport Cable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Socket/Port/Plug17%−0.05

Very loose fitting in the port definitely a problem

Quality-Overall17%+2.44

cheap high quality cable

Connectivity-Overall17%−0.11

The grey shrouds around the plugs prevent the plugs from going far into my new Dell monitors causing intermittent connections

Charging17%−0.05

Slow charging

Functionality-Overall17%−0.05

So For anyone setting up a 3 or 4 multi monitor configuration on an RTX 3060ti that has blackout problems, these will not cure it!

Love

Quality-Overall38%+2.44

Top quality

Good quality cable

Top Quality Cable

Advertised Vs Actual Product29%+1.45

Works as it should

Does the job

As described

Value For Money15%+0.74

Great cable great price

Great value HDMI cable

Excellent price and product

Efficiency6%−0.02

Works perfectly

Works very well

Connectivity-Overall4%−0.11

Good cable

Return

2.4% Return rate 8% Fixable by listing

Compatibility-Overall41%▅▇▇█▆▇
Functionality-Overall28%█▆▇▄▆▆

So For anyone setting up a 3 or 4 multi monitor configuration on an RTX 3060ti that has blackout problems, these will not cure it!

Connectivity-Overall12%█▅▅▆▆▅

The grey shrouds around the plugs prevent the plugs from going far into my new Dell monitors causing intermittent connections

Size-Overall5%▆█▅██▁
Display-Overall5%▃█▇█▄▅

FAQ

Common Displayport Cable questions

Answered from the same tracked data.