Desk Mat
prices mostly outside the sweet spot ($6.27–$13.78) — Desk Mat doesn't clear our bar today.
Flapen Score
Is Desk Mat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Desk Mat is a £289K/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 34/100.
Desk Mat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -21.6% over the last 90 days and 1.7% of searches end in a purchase.
£289K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 18 products
Top Desk Mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
YSAGi Leather Desk Mat Large Mouse Mat Non-Slip Desk Pad Waterproof Leather Table Protector Writing Pad for Office and Home (60 x 35 cm Beige)
- Price
- £7.61
- Rating
- 4.5/5
- Reviews
- 22,615
- Age
- 2y ago
YSAGi Leather Desk Mat Large Mouse Mat Non-Slip Desk Pad Waterproof Leather Table Protector Writing Pad for Office and Home (60 x 35 cm Black)
- Price
- £7.63
- Rating
- 4.5/5
- Reviews
- 22,615
- Age
- 3y ago
DawnTrees Desk Mat |100x40 cm Felt Desk Pad Protector | Office Felt Desk Mat | Keyboard Pad | Extra Large Mouse Pad (Dark Grey)
- Price
- £13.54
- Rating
- 4.4/5
- Reviews
- 1,294
- Age
- 4y ago
Leather Desk Pad Protector Mouse Mat Office Desk Mat Non-Slip PU Leather Desk Blotter Laptop Desk Pad Waterproof Desk Writing Pad for Office and Home (80cm x 40cm Black)
- Price
- £10.28
- Rating
- 4.5/5
- Reviews
- 69,681
- Age
- 6y ago
Knodel Desk Pad Office Desk Mat 60cm x 35cm PU Leather Desk Blotter Laptop Desk Mat Waterproof Desk Writing Pad for Office and Home Dual-Sided (Black)
- Price
- £6.27
- Rating
- 4.6/5
- Reviews
- 66,151
- Age
- 6y ago
Trending
90-day click momentum
MOLMO Non-Slip Desk Mat Waterproof Desk Pad Table Protector Easy Clean Laptop Mat Large Mouse Pad Leather Writing Mat with Suede for Office/Home/Decor (Dark Green 60 x 35 cm)
- Price
- £7.65
- Rating
- 4.6/5
- Reviews
- 859
- Age
- 2y ago
Knodel Desk Pad Office Desk Mat 60cm x 35cm PU Leather Desk Blotter Laptop Desk Mat Waterproof Desk Writing Pad for Office and Home Dual-Sided (Black)
- Price
- £6.27
- Rating
- 4.6/5
- Reviews
- 66,151
- Age
- 6y ago
HGWALP Large Gaming Mouse Pad & Extended XXL Computer Game Mouse Mat Long Desk Pad with Stitched Edges for Keyboard Home Office Gaming Work Big Desk Pad (35.4x15.7x0.12IN 90x40) World Map
- Price
- £7.87
- Rating
- 4.6/5
- Reviews
- 543
- Age
- 1y ago
YSAGi Leather Desk Mat Large Mouse Mat Non-Slip Desk Pad Waterproof Leather Table Protector Writing Pad for Office and Home (80 x 40 cm Black)
- Price
- £9.90
- Rating
- 4.5/5
- Reviews
- 22,615
- Age
- 3y ago
Rcege Large Gaming Mouse Pad Extended Desk Mat with Non Slip Stitched Edge
- Price
- £8.27
- Rating
- 4.7/5
- Reviews
- 2,619
- Age
- 2y ago
Newest
by launch dateHGWALP Large Gaming Mouse Pad & Extended XXL Computer Game Mouse Mat Long Desk Pad with Stitched Edges for Keyboard Home Office Gaming Work Big Desk Pad (35.4x15.7x0.12IN 90x40) World Map
- Price
- £7.87
- Rating
- 4.6/5
- Reviews
- 543
- Age
- 1y ago
Rcege Large Gaming Mouse Pad Extended Desk Mat with Non Slip Stitched Edge
- Price
- £8.27
- Rating
- 4.7/5
- Reviews
- 2,619
- Age
- 2y ago
MOLMO Non-Slip Desk Mat Waterproof Desk Pad Table Protector Easy Clean Laptop Mat Large Mouse Pad Leather Writing Mat with Suede for Office/Home/Decor (Dark Green 60 x 35 cm)
- Price
- £7.65
- Rating
- 4.6/5
- Reviews
- 859
- Age
- 2y ago
Yimomoyi Non Slip Mouse Pad 80 x 30cm Mouse Mat Extended Gaming Mousepad Waterproof Desk Mat with Rubber Base Desk Pad Laptop for Office and Home (01- Plum Mouse Pad)
- Price
- £9.37
- Rating
- 4.5/5
- Reviews
- 1,841
- Age
- 2y ago
YSAGi Leather Desk Mat Large Mouse Mat Non-Slip Desk Pad Waterproof Leather Table Protector Writing Pad for Office and Home (60 x 35 cm Beige)
- Price
- £7.61
- Rating
- 4.5/5
- Reviews
- 22,615
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
63
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
12%
- YSAGi48%
- Aothia11%
- DAWNTREES10%
- MOLMO9%
- K KNODEL6%
- TITANWOLF4%
- Open — no brand owns it (4 brands, 12%)
Desk Mat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.6×
Top Desk Mat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- desk mat695K/yr
- large mouse mat129K/yr
- desk pad121K/yr
- desk mat large103K/yr
- mouse mat large90K/yr
- keyboard mat70K/yr
- large mouse pad58K/yr
- large desk mat41K/yr
- mouse pad large66K/yr
- leather desk mat39K/yr
What reviews say buyers love and hate about Desk Mat
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“The build quality is genuinely impressive — it feels premium”
“Fits well”
“great value for money”
“The item matches the description perfectly”
“Great for the price easy to clean fits on my desk perfect”
What buyers complain about
55% of reviews“Poor quality”
“Grippy”
“Thickness of the mat should be slightly higher which would it much more aesthetic and premium look”
“does not last”
“Looks nothing like the images”
Desk Mat return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
75%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Desk Mat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
