desk mat
Skip itPrices mostly outside the sweet spot ($6.27–$13.78) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Market size
Good£289K£289K/yr · 1.7M searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.66avg listing price — sweet spot $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad20,350.61avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
Price range
Bad£6.27–£13.78cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, desk mat is a £289K/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 34/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
desk mat market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- £290K–£386K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #75
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 2.3%
- Avg brand age
- 35 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
63
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
12%
- YSAGi48%
- Aothia11%
- DAWNTREES10%
- MOLMO9%
- K KNODEL6%
- TITANWOLF4%
- Open — no brand owns it (4 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top desk mat search terms
- desk mat695K/yr
- large mouse mat129K/yr
- desk pad121K/yr
- desk mat large103K/yr
- mouse mat large90K/yr
- keyboard mat70K/yr
- large mouse pad58K/yr
- large desk mat41K/yr
- mouse pad large66K/yr
- leather desk mat39K/yr
Top desk mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YSAGi Leather Desk Mat Large Mouse Mat Non-Slip Desk Pad Waterproof Leather Table Protector Writing Pad for Office and Home (60 x 35 cm Beige)
YSAGi£7.614.5★22,615 rev
YSAGi Leather Desk Mat Large Mouse Mat Non-Slip Desk Pad Waterproof Leather Table Protector Writing Pad for Office and Home (60 x 35 cm Black)
YSAGi£7.634.5★22,615 rev
DawnTrees Desk Mat |100x40 cm Felt Desk Pad Protector | Office Felt Desk Mat | Keyboard Pad | Extra Large Mouse Pad (Dark Grey)
DAWNTREES£13.544.4★1,294 rev
Leather Desk Pad Protector Mouse Mat Office Desk Mat Non-Slip PU Leather Desk Blotter Laptop Desk Pad Waterproof Desk Writing Pad for Office and Home (80cm x 40cm Black)
Aothia£10.284.5★69,681 rev
Knodel Desk Pad Office Desk Mat 60cm x 35cm PU Leather Desk Blotter Laptop Desk Mat Waterproof Desk Writing Pad for Office and Home Dual-Sided (Black)
K KNODEL£6.274.6★66,151 rev
Newest
by launch date
HGWALP Large Gaming Mouse Pad & Extended XXL Computer Game Mouse Mat Long Desk Pad with Stitched Edges for Keyboard Home Office Gaming Work Big Desk Pad (35.4x15.7x0.12IN 90x40) World Map
HGWALP£7.87543 rev
Rcege Large Gaming Mouse Pad Extended Desk Mat with Non Slip Stitched Edge
Rcege£8.272,619 rev
MOLMO Non-Slip Desk Mat Waterproof Desk Pad Table Protector Easy Clean Laptop Mat Large Mouse Pad Leather Writing Mat with Suede for Office/Home/Decor (Dark Green 60 x 35 cm)
MOLMO£7.65859 rev
Yimomoyi Non Slip Mouse Pad 80 x 30cm Mouse Mat Extended Gaming Mousepad Waterproof Desk Mat with Rubber Base Desk Pad Laptop for Office and Home (01- Plum Mouse Pad)
Yimomoyi£9.371,841 rev
YSAGi Leather Desk Mat Large Mouse Mat Non-Slip Desk Pad Waterproof Leather Table Protector Writing Pad for Office and Home (60 x 35 cm Beige)
YSAGi£7.6122,615 rev
Trending
90-day click momentumMOLMO Non-Slip Desk Mat Waterproof Desk Pad Table Protector Easy Clean Laptop Mat Large Mouse Pad Leather Writing Mat with Suede for Office/Home/Decor (Dark Green 60 x 35 cm)
MOLMO£7.654.6★
Knodel Desk Pad Office Desk Mat 60cm x 35cm PU Leather Desk Blotter Laptop Desk Mat Waterproof Desk Writing Pad for Office and Home Dual-Sided (Black)
K KNODEL£6.274.6★
HGWALP Large Gaming Mouse Pad & Extended XXL Computer Game Mouse Mat Long Desk Pad with Stitched Edges for Keyboard Home Office Gaming Work Big Desk Pad (35.4x15.7x0.12IN 90x40) World Map
HGWALP£7.874.6★
YSAGi Leather Desk Mat Large Mouse Mat Non-Slip Desk Pad Waterproof Leather Table Protector Writing Pad for Office and Home (80 x 40 cm Black)
YSAGi£9.904.5★
Rcege Large Gaming Mouse Pad Extended Desk Mat with Non Slip Stitched Edge
Rcege£8.274.7★
What buyers say about desk mat
What buyers praise and complain about, mined from review topics.What buyers love
“The build quality is genuinely impressive — it feels premium”
“Fits well”
“great value for money”
“The item matches the description perfectly”
“Great for the price easy to clean fits on my desk perfect”
“Beautiful colour”
“easy to clean”
“The design looks clean on my desk”
“save wood from scratches”
“durable so far”
What buyers complain about
“Poor quality”
“Grippy”
“Thickness of the mat should be slightly higher which would it much more aesthetic and premium look”
“does not last”
“Looks nothing like the images”
“if it not fit for purpose”
“is sticky to my desk”
“Mouse feels like its running over sandpaper the mouse is jumping on screen as it doesnt give consistent sensor feedback”
“it doesn't clean up like my razer mat”
“I think even in an office enviroment it would be hard work”
Top return reasons
Common questions
- Is desk mat profitable to sell on Amazon United Kingdom?
- The niche generates £289K/yr across 18 tracked products. 90-day search growth is -21.6%. Flapen's verdict: Skip it (34/100).
- How competitive is the desk mat niche?
- 10 brands and 63 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in desk mat?
- Top complaints mined from reviews: Quality-Overall, Grip, Thickness. The return rate is 1.4%.
- When does demand for desk mat peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the desk mat niche?
- Listings span £6.27–£13.78; the average listing price is £9.66 (sweet spot $15–$100). The average incumbent carries 20,351 reviews — the moat a new listing must climb.