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Desk Accessories

Maybe

The top 5 brands take only 26% of clicks. But buyers convert on only 0.6% of searches, so Desk Accessories is a Maybe.

Flapen Score
56
56 / 100
Top 7% of 1,028 Computers & Accessories niches · +14 vs the category median of 42
Market size
£259K/yr2.9M searches / yr
90-day growth
-21.8%search demand this quarter
Competition
21%top-5 click share · 84 brands · 136 sellers

Flapen Score

Desk Accessories against its category

The dotted line is the Computers & Accessories average. Past it, Desk Accessories is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Desk Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Desk Accessories 2.9M times last year and spent an estimated £259K. The top 5 brands take 26% of clicks. Demand peaks in Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £259K a year.

Searches, last 12 months
2.9M
Growth, 90 days vs prior 90
-21.8%
Conversion, latest week
0.6%
Market size, estimated
£259Ka year
Peak month
November1.9× the quietest month
Top search term
desk accessories871K searches a year

02 · Price

A sale here is worth £13.99.

Listings sell for £13.99 on average, from £0.86 to £155.26. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £13.99 that is £1K to £3K a year per listing.

Average price
£13.99under the $15 to $100 sweet spot
Price range
£0.86–£155.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #92 within Monitor Accessories. It carries 7,262 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
95%
Out of stock, average day
5.4%
Average rank
#92in Monitor Accessories
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,262per listing
Listings tracked
98

04 · Newcomers

Amazon counts 6 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
6Amazon's first-year sales bar
Average brand age
33 months

Products

Top Desk Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

£0£5K£10K£16K£21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

84 falling

Sellers

136

Top-5 brand share

26%

Top 20: 56%

Top-5 click share

21%

Top 20: 49%

Open market

72%

  • YSAGi10%
  • Lesipee5%
  • BONTEC4%
  • BOKIOVIN4%
  • Sushret4%
  • Casavibe3%

Demand

Desk Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Desk Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • desk accessories871K/yr
  • office accessories672K/yr
  • computer accessories376K/yr
  • office desk accessories245K/yr
  • home office111K/yr
  • desk decor75K/yr
  • desk accessories for women87K/yr
  • home office accessories91K/yr
  • desk accessories for men87K/yr
  • desk gadgets51K/yr

Reviews and returns

What reviews say buyers love and hate about Desk Accessories

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging16%−0.09

No charge

Never charged

doesnt charge

Durability13%−0.13

Broken on first use

Broke on first use

Didnt last

Quality-Overall10%+0.76

quality is low

Bad quality

Cheap, nasty awful quality

Size-Overall6%

It's small

Doesnt fit

a little bit bigger

Functionality-Overall5%−0.05

Did not work

Completely stopped working

It will not turn on

Love

Quality-Overall18%+0.76

The build quality is excellent

Amazing quality

Good quality, versatile light

Value For Money10%+0.70

Excellent value

Excellent value

Money well spent

Charging9%−0.09

Awesome charger

Fast charger

Excellent charger

Strength7%+0.36

Sturdy stand

It's very sturdy

Good sturdy construction

Assembly/Installation6%+0.37

Easy to install

Easy assembly

Easy to assemble

Return

1.0% Return rate 37% Fixable by listing

Size-Overall25%▇▇██▆▇

It's small

Doesnt fit

a little bit bigger

Charging17%▆▆▇█▇█

No charge

Never charged

doesnt charge

Functionality-Overall10%█▇▆▅▇█

Did not work

Completely stopped working

It will not turn on

Compatibility-Overall9%▅▅▅▅█▅
Quality-Overall5%▇█▇▇▆▅

quality is low

Bad quality

Cheap, nasty awful quality

FAQ

Common Desk Accessories questions

Answered from the same tracked data.