Dell Optiplex
FailThe top 5 brands take 100% of clicks, so Dell Optiplex is a Fail.
- Flapen Score
- 37 / 100Ranks 728 of 1,028 Computers & Accessories niches · −5 vs the category median of 4237
- Market size
- £228K/yr68K searches / yr
- 90-day growth
- -18.5%search demand this quarter
- Competition
- 86%top-5 click share · 1 brands · 19 sellers
Flapen Score
Dell Optiplex against its category
The dotted line is the Computers & Accessories average. Past it, Dell Optiplex is stronger. Inside it, weaker.
Market
The Dell Optiplex market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dell Optiplex 68K times last year and spent an estimated £228K. One brand takes every click. Demand peaks in Sep–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £228K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -18.5%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £228Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- dell optiplex48K searches a year
02 · Price
A sale here is worth £232.09.
Listings sell for £232.09 on average, from £100.75 to £594.66. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £232.09 that is £0 to £23K a year per listing.
- Average price
- £232.09above the $15 to $100 sweet spot
- Price range
- £100.75–£594.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£23K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #160 within Components & Replacement Parts. It carries 112 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 0%
- Out of stock, average day
- 0.0%
- Average rank
- #160in Components & Replacement Parts
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 112per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Dell Optiplex products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dell FAST Optiplex 7020/9020 SFF Desktop Computer PC - Intel Core i7 4th Gen (4 cores Upto 3.90GHz) 16GB RAM 512GB SSD Storage 300Mbps USB WiFi W11 Pro (Renewed) (PC ONLY (No monitor))
- Price
- £127.94
- Rating
- 4.4/5
- Reviews
- 175
- Age
- 1y ago
Dell Optiplex Intel Core i7-2600 Quad Core 16GB RAM 512GB SSD HDD WiFi Windows 11 Pro Desktop PC Computer (Renewed)
- Price
- £109.29
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 1y ago
Dell Optiplex Intel Core i7-2600 Quad Core 16GB RAM 256GB SSD HDD WiFi Windows 11 Pro Desktop PC Computer (Renewed)
- Price
- £100.75
- Rating
- 4.0/5
- Reviews
- 57
- Age
- 1y ago
Dell OptiPlex 7060 MFF Micro Mini Tiny Desktop Computer PC i5 8500T 16GB RAM 256GB M.2 NVMe SSD Windows 11 Pro CV3WX (Renewed)
- Price
- £159.31
- Rating
- 3.9/5
- Reviews
- 22
- Age
- 1y ago
DELL OptiPlex 3060 SFF Desktop PC Intel i5 8500 16GB RAM 512GB SSD TPM 2.0 Windows 11 Pro (1D1G7) (Renewed)
- Price
- £164.31
- Rating
- 4.1/5
- Reviews
- 118
- Age
- 4y ago
Trending
90-day click momentum
DELL Optiplex 7060 SFF Desktop Computer | Intel 8th Gen i7-8700 (6 cores) | 16GB DDR4 RAM 512GB NVMe M.2 SSD | WiFi and Bluetooth integrated | Windows 11 Pro | Keyboard and Mouse
- Price
- £520.41
- Rating
- 4.0/5
- Reviews
- 536
- Age
- 8mo ago
Dell FAST Optiplex 7020/9020 SFF Desktop Computer PC - Intel Core i7 4th Gen (4 cores Upto 3.90GHz) 16GB RAM 512GB SSD Storage 300Mbps USB WiFi W11 Pro (Renewed)
- Price
- £135.25
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 1y ago
Dell Optiplex 5070 SFF Intel i5-9500 Ultra Fast Small Form Factor Wireless Wi-Fi Desktop PC Computer Windows 11 (256GB - 16GB) (Renewed)
- Price
- £176.91
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 3y ago
Dell Optiplex Intel Core i7-2600 Quad Core 16GB RAM 512GB SSD HDD WiFi Windows 11 Pro Desktop PC Computer (Renewed)
- Price
- £109.29
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 1y ago
Dell OptiPlex 7020 - Micro - Core i5 12500T / 2 GHz - RAM 16 GB - 512 GB SSD - NVMe Class 25 - UHD Graphics 770-1GbE Bluetooth 802.11a/b/g/n/ac/ax (Wi-Fi 6E) - Win 11 Pro - Black
- Price
- £594.66
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 1y ago
Newest
by launch dateDELL Optiplex 7060 SFF Desktop Computer | Intel 8th Gen i7-8700 (6 cores) | 16GB DDR4 RAM 512GB NVMe M.2 SSD | WiFi and Bluetooth integrated | Windows 11 Pro | Keyboard and Mouse
- Price
- £520.41
- Rating
- 4.0/5
- Reviews
- 536
- Age
- 8mo ago
Dell FAST Optiplex 7020/9020 SFF Desktop Computer PC - Intel Core i7 4th Gen (4 cores Upto 3.90GHz) 16GB RAM 512GB SSD Storage 300Mbps USB WiFi W11 Pro (Renewed) (PC ONLY (No monitor))
- Price
- £127.94
- Rating
- 4.4/5
- Reviews
- 175
- Age
- 1y ago
Dell FAST Optiplex 7020/9020 SFF Desktop Computer PC - Intel Core i7 4th Gen (4 cores Upto 3.90GHz) 16GB RAM 512GB SSD Storage 300Mbps USB WiFi W11 Pro (Renewed)
- Price
- £135.25
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 1y ago
Dell Optiplex Intel Core i7-2600 Quad Core 16GB RAM 512GB SSD HDD WiFi Windows 11 Pro Desktop PC Computer (Renewed)
- Price
- £109.29
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 1y ago
Dell Optiplex Intel Core i7-2600 Quad Core 16GB RAM 256GB SSD HDD WiFi Windows 11 Pro Desktop PC Computer (Renewed)
- Price
- £100.75
- Rating
- 4.0/5
- Reviews
- 57
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Dell100%
- Open — no brand owns it (0%)
Demand
Dell Optiplex search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Dell Optiplex search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dell optiplex48K/yr
- optiplex11K/yr
- dell optiplex 70205K/yr
- dell optiplex i72K/yr
- dell xps 8950 desktop2K/yr
Reviews and returns
What reviews say buyers love and hate about Dell Optiplex
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
that doesn't work either
The problem I had was the @ key would not work
nothing comes up on the monitor
Not happy at the moment having trouble with the Wi-Fi every other device in the house works perfectly
the computer kept dropping off the internet
no chance of connecting to WiFi
This product broke within 18 months
Lasted less than 2 months
now after a couple of week it has started to play up
Couldn't set up Internet possibly residual program already set up onomputer
we have had to return it as some of the graphics applications we are running were being glitchy
Windows 11 is not user friendly
The pc I got could not be set for secure boot which makes it useless oin a matter of months
Love
Good price
Excellent value for money
Excellent value
Excellent product
Every thing is is satisfactory
good make
everything works the way it should do
does the job
Exactly as described
Looks brand new
looked like new
It has been very well refurbished
Works really well quick to set up straight forward
Easy to set up
Smooth to set up
Return
0.0% Return rate 4% Fixable by listing
that doesn't work either
The problem I had was the @ key would not work
nothing comes up on the monitor
Not happy at the moment having trouble with the Wi-Fi every other device in the house works perfectly
the computer kept dropping off the internet
no chance of connecting to WiFi
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dell Optiplex questions
Answered from the same tracked data.