- Flapen Score
- 47 / 100Top 28% of 1,028 Computers & Accessories niches · +5 vs the category median of 4247
- Market size
- £133K/yr227K searches / yr
- 90-day growth
- +0.7%search demand this quarter
- Competition
- 38%top-5 click share · 21 brands · 56 sellers
Flapen Score
Dac against its category
The dotted line is the Computers & Accessories average. Past it, Dac is stronger. Inside it, weaker.
Market
The Dac market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dac 227K times last year and spent an estimated £133K. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.
- Searches, last 12 months
- 227K
- Growth, 90 days vs prior 90
- +0.7%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £133Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- dac127K searches a year
02 · Price
A sale here is worth £78.38.
Listings sell for £78.38 on average, from £4.94 to £318.65. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £78.38 that is £0 to £8K a year per listing.
- Average price
- £78.38inside the $15 to $100 sweet spot
- Price range
- £4.94–£318.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£8K
- Returns
- 3.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #54 within Components & Replacement Parts. It carries 2,871 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 4.2%
- Average rank
- #54in Components & Replacement Parts
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,871per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 4 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Dac products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fosi Audio K5 Pro DAC Amp Headphone Amplifier Mini Hifi Stereo Digital-to-Analog Converter USB Type-C/Coaxial/Optical to 3.5MM AUX/RCA Jack for Gaming PS5/ PC/Active Speakers Up to 24 bit/192 kHz
- Price
- £61.14
- Rating
- 4.2/5
- Reviews
- 1,670
- Age
- 3y ago

PROZOR DAC Converter 192kHz Digital to Analog Converter 2.0CH Digital Optical Toslink Coaxial to RCA L/R 3.5mm Analog Stereo Audio Adapter with 1 m/3 ft Optical Cable for HDTV DVD PS3/4
- Price
- £9.11
- Rating
- 4.3/5
- Reviews
- 41,908
- Age
- 12y ago

SMSL PS100 ES9023 HiFi Home Audio DAC Multifunctional Mini DAC USB/Optical/Coaxial/HDMI ARC/Bluetooth to RCA DAC Support PS5 ESS DA Converter Digital-Analog Converter for TV PC etc.
- Price
- £26.37
- Rating
- 4.3/5
- Reviews
- 486
- Age
- 2y ago

Fosi Audio ZH3 DAC Headphone Amp Fully Balanced Preamp with AKM4493SEQ XMOS XU316 PCM 768kHz for Amplifiers USB/Optical/COAX/RCA/12V Trigger Input XLR/RCA/4.4mm/6.35mm Output with Remote
- Price
- £139.76
- Rating
- 4.5/5
- Reviews
- 308
- Age
- 10mo ago

MOONDROP DAWN PRO 2 Decoder Headphone Amplifier 3.5/4.4 Phone out Dual CS43198 32Bit/384KHz DSD256 Portable USB DAC/AMP
- Price
- £47.05
- Rating
- 4.4/5
- Reviews
- 200
- Age
- 10mo ago
Trending
90-day click momentum
HiBy W4 Bluetooth Headphone Amplifier USB DAC BT 5.4 & NFC aptX Lossless LDAC Dual DAC DSD512 PCM 768kHz 2-Inch Touch Screen cVc Mic 3.5mm & 4.4mm Balanced Output
- Price
- £71.54
- Rating
- 3.8/5
- Reviews
- 29
- Age
- 3mo ago

MoKo USB C to 3.5mm Audio Adapter Dual DAC Chip CX31993 & MAX97220 32bit/384KHz Audio Dongle with HiFi Amplifier Type C to Headphone 3.5mm Aux Converter for iPhone Android iPad Mac PC Black
- Price
- £15.42
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 3mo ago

Linsoul Kiwi Ears AD1 Type-C to 3.5mm Female Headphone DAC Adapter Cable USB C to Aux IEM Dongle with KT02H20 Chip High Res 32bit/384kHz CTIA-Standard for iOS/Android/Windows Smartphones (Black)
- Price
- £11.79
- Rating
- 4.4/5
- Reviews
- 162
- Age
- 7mo ago

FIIO K11 Compact Desktop R2R architecture DAC and Headphone Amplifier (Black)
- Price
- £146.79
- Rating
- 4.5/5
- Reviews
- 594
- Age
- 1y ago

MOONDROP DAWN PRO 2 Decoder Headphone Amplifier 3.5/4.4 Phone out Dual CS43198 32Bit/384KHz DSD256 Portable USB DAC/AMP
- Price
- £47.05
- Rating
- 4.4/5
- Reviews
- 200
- Age
- 10mo ago
Newest
by launch date
HiBy W4 Bluetooth Headphone Amplifier USB DAC BT 5.4 & NFC aptX Lossless LDAC Dual DAC DSD512 PCM 768kHz 2-Inch Touch Screen cVc Mic 3.5mm & 4.4mm Balanced Output
- Price
- £71.54
- Rating
- 3.8/5
- Reviews
- 29
- Age
- 3mo ago

MoKo USB C to 3.5mm Audio Adapter Dual DAC Chip CX31993 & MAX97220 32bit/384KHz Audio Dongle with HiFi Amplifier Type C to Headphone 3.5mm Aux Converter for iPhone Android iPad Mac PC Black
- Price
- £15.42
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 3mo ago

Linsoul Kiwi Ears AD1 Type-C to 3.5mm Female Headphone DAC Adapter Cable USB C to Aux IEM Dongle with KT02H20 Chip High Res 32bit/384kHz CTIA-Standard for iOS/Android/Windows Smartphones (Black)
- Price
- £11.79
- Rating
- 4.4/5
- Reviews
- 162
- Age
- 7mo ago

SMSL PS200PRO ES9039Q2M HiFi DAC DSD512 PCM 32Bit/768kHz Digital to Analog Audio Converter USB/Optical/Coaxial to Stereo RCA Output MQA/MQA-CD Audio DAC for PC/Phone/PS5/Switch/Amp
- Price
- £65.65
- Rating
- 4.4/5
- Reviews
- 82
- Age
- 9mo ago

Fosi Audio ZH3 DAC Headphone Amp Fully Balanced Preamp with AKM4493SEQ XMOS XU316 PCM 768kHz for Amplifiers USB/Optical/COAX/RCA/12V Trigger Input XLR/RCA/4.4mm/6.35mm Output with Remote
- Price
- £139.76
- Rating
- 4.5/5
- Reviews
- 308
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
21 falling
Sellers
56
Top-5 brand share
63%
Top 20: 99%
Top-5 click share
38%
Top 20: 77%
Open market
31%
- Fosi Audio28%
- PROZOR11%
- UGREEN9%
- AOSHIDA8%
- FiiO7%
- Moondrop6%
Demand
Dac search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Dac search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dac127K/yr
- usb dac29K/yr
- dac amp25K/yr
- portable dac11K/yr
- dongle dac8K/yr
- headphone dac10K/yr
- audio dac5K/yr
- headphone dac amp5K/yr
- pc dac4K/yr
- dac headphone amp4K/yr
Reviews and returns
What reviews say buyers love and hate about Dac
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broken item
Bad durability, cheap
Fell apart after a couple of months
Bad quality
Why the poor rating
Not as good as reviewers say
Disappointed with sound quality
it played only mono sounds on one side of the car
the audio quality. especially microphone
losses the usb connection
all of a sudden started getting intermittent disconnects
Disconnecting and pausing issues
It was was not compatible with my TV
Not fully iPhone compatible
Wish phone had been compatible
Love
Excellent sound
Crystal clear sound
it really enhances the sound
Excellent unit
Amazing piece of kit
Build quality is excellent
Brilliant value for money
Worth buying
good price
compatible with almost everything
Works great on my laptop
compatible with most of my equipment
works as advertised
Product as described
Does the job
Return
3.1% Return rate 4% Fixable by listing
It was was not compatible with my TV
Not fully iPhone compatible
Wish phone had been compatible
Not working after only one use of the tv
Doesnt work
Doesnt work straight out of the box
Disappointed with sound quality
it played only mono sounds on one side of the car
the audio quality. especially microphone
losses the usb connection
all of a sudden started getting intermittent disconnects
Disconnecting and pausing issues
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dac questions
Answered from the same tracked data.









