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Crypto Wallet

Fail

Demand is soft, at -54.7% this quarter, so Crypto Wallet is a Fail.

Flapen Score
28
28 / 100
Ranks 953 of 1,028 Computers & Accessories niches · −14 vs the category median of 42
Market size
£195K/yr98K searches / yr
90-day growth
-54.7%search demand this quarter
Competition
79%top-5 click share · 4 brands · 9 sellers

Flapen Score

Crypto Wallet against its category

The dotted line is the Computers & Accessories average. Past it, Crypto Wallet is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crypto Wallet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crypto Wallet 98K times last year and spent an estimated £195K. All 4 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -54.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £195K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-54.7%
Conversion, latest week
1.8%
Market size, estimated
£195Ka year
Peak month
December3.9× the quietest month
Top search term
ledger31K searches a year

02 · Price

A sale here is worth £111.35.

Listings sell for £111.35 on average, from £35.04 to £305.09. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £111.35 that is £0 to £11K a year per listing.

Average price
£111.35above the $15 to $100 sweet spot
Price range
£35.04–£305.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #3,316 within Data Storage. It carries 1,901 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#3,316in Data Storage
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,901per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Crypto Wallet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£19K£39K£58K£78K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Ledger43%
  • Trezor40%
  • TANGEM13%
  • ELLIPAL3%

Demand

Crypto Wallet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Crypto Wallet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ledger31K/yr
  • crypto wallet20K/yr
  • cold wallet crypto18K/yr
  • cold wallet8K/yr
  • ledger wallet3K/yr
  • bitcoin wallet4K/yr
  • ledger flex4K/yr
  • ledger nano3K/yr
  • hardware wallet3K/yr
  • crypto cold wallet4K/yr

Reviews and returns

What reviews say buyers love and hate about Crypto Wallet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%−0.13

Low quality

Very low quality

Gap/Hole25%−0.13

a hole where it should be

Compatibility-Overall25%−0.11

Not for iPhone

Value For Money25%−0.03

though it is quite expensive

Love

Ease Of Use50%+3.66

this is so much easier

easy to use device

easy enough

Value For Money20%−0.03

worth every penny

Compactness10%+0.51

Very compact, discreet, and easy to use device

Touch/Button Controls5%+0.24

The touchscreen and the whole experience just make it a fab little gadget to use day to day

Assembly/Installation5%+0.24

EASY SETUP AND FIRST IMPRESSIONS

Setting it up was much easier than I expected

Return

2.9% Return rate 0% Fixable by listing

Charging25%▄▃█▂▂█
Compatibility-Overall24%▃▇▃█▁▅

Not for iPhone

Functionality-Overall13%▁▅▄█▆▆
Connectivity-Overall12%▃▅▄▂█▃
Battery Life7%▂▄▂▃█▁

FAQ

Common Crypto Wallet questions

Answered from the same tracked data.