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Cpu

Fail

The top 5 brands take 100% of clicks, so Cpu is a Fail.

Flapen Score
21
21 / 100
Ranks 1,010 of 1,028 Computers & Accessories niches · −21 vs the category median of 42
Market size
£138K/yr321K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
72%top-5 click share · 3 brands · 159 sellers

Flapen Score

Cpu against its category

The dotted line is the Computers & Accessories average. Past it, Cpu is stronger. Inside it, weaker.

21Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cpu market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cpu 321K times last year and spent an estimated £138K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 21 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 321K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.

Searches, last 12 months
321K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
0.2%
Market size, estimated
£138Ka year
Peak month
November2.1× the quietest month
Top search term
cpu234K searches a year

02 · Price

A sale here is worth £214.52.

Listings sell for £214.52 on average, from £59.88 to £496.65. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £214.52 that is £0 to £21K a year per listing.

Average price
£214.52above the $15 to $100 sweet spot
Price range
£59.88–£496.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£21K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Components & Replacement Parts. It carries 7,193 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Components & Replacement Parts
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,193per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Cpu products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

159

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • AMD77%
  • MW Gaming19%
  • Intel4%
  • Open — no brand owns it (0%)

Demand

Cpu search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Cpu search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cpu234K/yr
  • cpus68K/yr
  • processor14K/yr
  • pc cpu5K/yr
  • processor cpu601/yr

Reviews and returns

What reviews say buyers love and hate about Cpu

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Defective Material/Parts22%−0.06

Damaged Goods

Item is defective

Durability22%−0.02

Lasted 6 months then just died

Made me broke

junk after 6 months

Computation Performance11%+1.26

although this didn't really improve my framerates

Adhesion/Stickiness11%−0.03

Tape got tampered with

Software/Application11%−0.03

games, will crash the games again and again and your screen will be full of send us your error report

Love

Value For Money27%+0.83

Worth every penny

Good price

Worth your money

Computation Performance27%+1.26

Good processor

Excellent performance indeed

Fast, Efficient

Quality-Overall10%+0.75

no complaints so far

Excellent Performance, No Issues

Excellent quality

Assembly/Installation8%+0.74

So far happy with it after around a year since purchase and assembly

Easy install

there was no issue with install

Advertised Vs Actual Product6%+0.13

It just works

worked as expected

Exactly as advertised

Return

3.0% Return rate 4% Fixable by listing

Functionality-Overall27%█▇▇▇▇▆
Compatibility-Overall24%▇▇██▅▇

is working but with botleneck not like 9800x3d

Defective Material/Parts14%▅▇▆█▆█

Damaged Goods

Item is defective

Value For Money8%▆▆▄▃▅█
Size-Overall4%█▃▄▃▆▇

FAQ

Common Cpu questions

Answered from the same tracked data.