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Chargers

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $45K a year here, so Chargers is a Maybe.

Flapen Score
50
50 / 100
Top 19% of 1,028 Computers & Accessories niches · +8 vs the category median of 42
Market size
£45K/yr141K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
36%top-5 click share · 37 brands · 79 sellers

Flapen Score

Chargers against its category

The dotted line is the Computers & Accessories average. Past it, Chargers is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chargers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chargers 141K times last year and spent an estimated £45K. The top 5 brands take 47% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
3.1%
Market size, estimated
£45Ka year
Top search term
phone chargers53K searches a year

02 · Price

A sale here is worth £10.30.

Listings sell for £10.30 on average, from £3.48 to £20.57. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £10.30 that is £0 to £1K a year per listing.

Average price
£10.30under the $15 to $100 sweet spot
Price range
£3.48–£20.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #104 within Cables & Accessories. It carries 18,380 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
13.0%
Average rank
#104in Cables & Accessories
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
18,380per listing
Listings tracked
47

04 · Newcomers

Amazon counts 13 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
13Amazon's first-year sales bar
Average brand age
26 months

Products

Top Chargers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 rising

Sellers

79

Top-5 brand share

47%

Top 20: 86%

Top-5 click share

36%

Top 20: 75%

Open market

48%

  • INIU17%
  • Bediaca10%
  • Aioneus7%
  • HELLEE7%
  • Ailawuu6%
  • KTDRJN5%

Demand

Chargers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 1.9× · 8 of 12 months tracked

Search terms

Top Chargers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • phone chargers53K/yr
  • mobile phone charger30K/yr
  • mobile charger19K/yr
  • fast charging phone chargers12K/yr
  • charge10K/yr
  • charging9K/yr
  • charger phone4K/yr
  • smart phone charger3K/yr

Reviews and returns

What reviews say buyers love and hate about Chargers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging42%−0.10

Takes hours to charge

Did not charge

charges slowly

Durability17%−0.19

Breaks easily

Do not last

Broke within a week

Quality-Overall6%+1.41

Absolutely low quality product

Bad quality

not near the quality I was expecting

Functionality-Overall5%−0.06

Never worked

DIDN'T WORK

Slow

Advertised Vs Actual Product2%+0.93

False advertisement

False advertisement

False advertising

Love

Charging40%−0.10

Charges fast

Charges in no time

Charges well

Quality-Overall16%+1.41

Solid quality

quality build is very good

Amazing quality

Value For Money10%+1.23

Decent price

Excellent Value

Fair price

Advertised Vs Actual Product9%+0.93

As Advertised

Works as promised

As described

Ease Of Use3%+0.34

Easy to hold

easy to access

Easy to use

Return

0.7% Return rate 11% Fixable by listing

Charging46%██████

Takes hours to charge

Did not charge

charges slowly

Compatibility-Overall11%▇▇█▇█▇

Not compatible with my phone as stated

doesn't work on it

Not compatible

Functionality-Overall10%█▇▇▇▇▇

Never worked

DIDN'T WORK

Slow

Size-Overall8%▇▇▇██▇
Weight Heavy4%▇▅█▇█▇

Heavy and bulky

It is a bit heavy

Heavier than I thought

FAQ

Common Chargers questions

Answered from the same tracked data.