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Charger Cable

Maybe

Returns run at only 0.7% of orders. But the average product has 19,274 reviews to catch up to, so Charger Cable is a Maybe.

Flapen Score
56
56 / 100
Top 7% of 1,028 Computers & Accessories niches · +14 vs the category median of 42
Market size
£315K/yr306K searches / yr
90-day growth
+2.5%search demand this quarter
Competition
53%top-5 click share · 17 brands · 33 sellers

Flapen Score

Charger Cable against its category

The dotted line is the Computers & Accessories average. Past it, Charger Cable is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charger Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Charger Cable 306K times last year and spent an estimated £315K. The top 5 brands take 56% of clicks. Demand peaks in Oct–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £315K a year.

Searches, last 12 months
306K
Growth, 90 days vs prior 90
+2.5%
Conversion, latest week
12.3%
Market size, estimated
£315Ka year
Peak month
December1.9× the quietest month
Top search term
iphone charger usb c153K searches a year

02 · Price

A sale here is worth £8.37.

Listings sell for £8.37 on average, from £3.77 to £18.95. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £8.37 that is £6K to £8K a year per listing.

Average price
£8.37under the $15 to $100 sweet spot
Price range
£3.77–£18.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #70 within Cables & Accessories. It carries 19,274 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#70in Cables & Accessories
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
19,274per listing
Listings tracked
25

04 · Newcomers

Amazon counts 8 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
24 months

Products

Top Charger Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£32K£63K£95K£126K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

33

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

36%

  • SFVest25%
  • DiHines8%
  • BSTOEM8%
  • Ailawuu8%
  • FEEL2NICE7%
  • Anker7%

Demand

Charger Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Charger Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iphone charger usb c153K/yr
  • iphone usb c charger25K/yr
  • iphone usbc charger12K/yr
  • iphone charger usbc11K/yr
  • iphone charger type c12K/yr
  • iphone charger fast charge usb c13K/yr
  • iphone type c charger13K/yr
  • iphone type c fast charger6K/yr
  • iphone fast charger usb c8K/yr
  • usb c iphone charger10K/yr

Reviews and returns

What reviews say buyers love and hate about Charger Cable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging41%−0.12

Not charging

Not fast charger

Doesn't Charge

Durability21%−0.15

broke quickly

Broke quite easily

Does not last

Quality-Overall8%+2.05

Absolutely low quality product

The build quality is clearly poor

Bad Quality

Functionality-Overall8%−0.06

Didn't work

It never worked

works very badly

Advertised Vs Actual Product2%+0.83

False advertising

Not as advertised

False advertisement

Love

Charging35%−0.12

Charges fast

Great Charger

Fast Charging

Quality-Overall24%+2.05

Solid quality

Amazing quality

Build quality is solid

Value For Money12%+1.31

Excellent value

Cheap price

Good value for money

Advertised Vs Actual Product11%+0.83

Does the job

Does the Job

As advertised

Durability3%−0.15

has been reliable so far

Durable and sturdy

durable item

Return

0.7% Return rate 14% Fixable by listing

Charging39%██████

Not charging

Not fast charger

Doesn't Charge

Compatibility-Overall15%▇█▇███

just not compatible

sadly it doesnt work with any other devices

adapter is not compatable

Size-Overall11%▆▇█▇▇▇

Doesnt fit

Slightly smaller than expected

Too short

Functionality-Overall11%██▇▇▇▇

Didn't work

It never worked

works very badly

Connectivity-Overall6%▅▅▇█▆▆

It gets disconnected sometimes

Seems a loose connection

Most snap or just give a weak connection

FAQ

Common Charger Cable questions

Answered from the same tracked data.