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Cctv Hard Drive

Fail

The top 5 brands take 96% of clicks, so Cctv Hard Drive is a Fail.

Flapen Score
39
39 / 100
Ranks 651 of 1,028 Computers & Accessories niches · −3 vs the category median of 42
Market size
£52K/yr19K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
49%top-5 click share · 9 brands · 225 sellers

Flapen Score

Cctv Hard Drive against its category

The dotted line is the Computers & Accessories average. Past it, Cctv Hard Drive is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cctv Hard Drive market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cctv Hard Drive 19K times last year and spent an estimated £52K. The top 5 brands take 96% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
3.7%
Market size, estimated
£52Ka year
Peak month
November9.5× the quietest month
Top search term
cctv hard drive16K searches a year

02 · Price

A sale here is worth £73.21.

Listings sell for £73.21 on average, from £15.79 to £145.45. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £73.21 that is £0 to £7K a year per listing.

Average price
£73.21inside the $15 to $100 sweet spot
Price range
£15.79–£145.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
5.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #25 within Data Storage. It carries 1,205 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
92%
Out of stock, average day
5.2%
Average rank
#25in Data Storage
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,205per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
79 months

Products

Top Cctv Hard Drive products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

225

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

49%

Top 20: 96%

Open market

4%

  • Seagate37%
  • Western Digital22%
  • TOWODE15%
  • ANNKE13%
  • Generic4%
  • Toshiba4%
  • Open — no brand owns it (3 brands, 4%)

Demand

Cctv Hard Drive search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.5×

Reviews and returns

What reviews say buyers love and hate about Cctv Hard Drive

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall22%−0.16

Did not work

This disc failed to funtion

it won't even show up

Durability22%−0.14

died in less than 200 hours on

failed after 2 months

It failed after 1 year

Assembly/Installation7%+0.48

Could not even set up this item

Difficult set up

Set Up Issues

Software/Application6%−0.03

the app doesn't work

Rubbish app

App isnt much better

Compatibility-Overall6%−0.01

Cctv failure

Not compatible with swann cctv

Love

Quality-Overall18%+0.89

Easy set up good quality

Good product, exactly what I needed

Excellent quality product

Assembly/Installation13%+0.48

It installed quite easily

Easy to install and setup

screwed together well

Advertised Vs Actual Product12%+0.73

as described

definitely does the job

working as it should

Value For Money10%+0.88

reasonable price

Worth the money

Good value

Ease Of Use5%+0.38

Easy

easy to use interface

it was very straightforward

Return

5.5% Return rate 10% Fixable by listing

Compatibility-Overall31%▆▇█▅█▇

Cctv failure

Not compatible with swann cctv

Functionality-Overall25%▆█▇▆▆▆

Did not work

This disc failed to funtion

it won't even show up

Size-Overall8%█▄▆▇▃▇
Defective Material/Parts7%█▇▅▇▇▆
Connectivity-Overall6%█▆█▇█▇

I had trouble connecting to the internet via my TP link mains extender

Not able to get internet

FAQ

Common Cctv Hard Drive questions

Answered from the same tracked data.