Skip to content

Cassette Tapes

Fail

Demand is soft, at -26.2% this quarter, so Cassette Tapes is a Fail.

Flapen Score
44
44 / 100
Top 39% of 1,028 Computers & Accessories niches · +2 vs the category median of 42
Market size
£64K/yr222K searches / yr
90-day growth
-26.2%search demand this quarter
Competition
60%top-5 click share · 16 brands · 31 sellers

Flapen Score

Cassette Tapes against its category

The dotted line is the Computers & Accessories average. Past it, Cassette Tapes is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cassette Tapes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cassette Tapes 222K times last year and spent an estimated £64K. The top 5 brands take 71% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
222K
Growth, 90 days vs prior 90
-26.2%
Conversion, latest week
2.4%
Market size, estimated
£64Ka year
Peak month
December2.0× the quietest month
Top search term
cassette tapes82K searches a year

02 · Price

A sale here is worth £12.14.

Listings sell for £12.14 on average, from £5.63 to £27.38. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £12.14 that is £3K to £6K a year per listing.

Average price
£12.14under the $15 to $100 sweet spot
Price range
£5.63–£27.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #11 within Blank Media. It carries 999 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#11in Blank Media
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
999per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Cassette Tapes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£26K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 rising

Sellers

31

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

25%

  • Maxell24%
  • Eophmi22%
  • Mersoco12%
  • Itoyx8%
  • Pddenality5%
  • OLACD5%

Demand

Cassette Tapes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Cassette Tapes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cassette tapes82K/yr
  • cassette39K/yr
  • blank cassette tapes26K/yr
  • cassette tape14K/yr
  • cassette tapes music19K/yr
  • audio cassette8K/yr
  • cassettes8K/yr
  • blank audio cassettes7K/yr
  • blank cassette tapes for recording5K/yr
  • tdk cassette tapes4K/yr

Reviews and returns

What reviews say buyers love and hate about Cassette Tapes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%+1.25

Complete rubbish

Heap of junk

Poor Quality

Audio Quality18%+0.11

Poor sound quality

Terrible for recording audio, don't bother

The sound that comes from the speaker is awful

Noise Level15%−0.11

Totally unusable, really loud, like LOUD

All Im getting is a constant noise

they are noisy

Durability12%−0.09

Broken within a few uses

After only a few weeks this item is broken

Short life

Advertised Vs Actual Product12%−0.06

misleading link

the link to the product is misleading

Not as described

Love

Quality-Overall41%+1.25

Absolutely amazing for recording mixtapes from my pc, I've bought these online and in person and they always deliver the same consistent standard of quality

Good quality

Happy and reliable

Value For Money21%+2.35

Good value for money

Great valueb

Good value

Audio Quality16%+0.11

Good sound quality

nice crisp sounds

Satisfied with Audio Tape

Gifting Purpose5%+0.04

Gift

Gift for one of my granddaughters

Noise Cancellation4%+0.36

These are good quality tapes, manufactured to a high standard, don't rattle, sound good

Return

1.7% Return rate 14% Fixable by listing

Functionality-Overall20%█▇▅▄▇▂
Defective Material/Parts18%▄▂█▁▁▂
Audio Quality13%▃▄▄▇█▅

Poor sound quality

Terrible for recording audio, don't bother

The sound that comes from the speaker is awful

Size-Overall9%▅▇██▇▁
Quality-Overall7%▄▁▂▂▂█

Complete rubbish

Heap of junk

Poor Quality

FAQ

Common Cassette Tapes questions

Answered from the same tracked data.