Skip to content

Capture Card

Maybe

Products sell for $40.25 on average, inside the sweet spot. But demand is soft, at -16.2% this quarter, so Capture Card is a Maybe.

Flapen Score
51
51 / 100
Top 16% of 1,028 Computers & Accessories niches · +9 vs the category median of 42
Market size
£638K/yr435K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
55%top-5 click share · 16 brands · 149 sellers

Flapen Score

Capture Card against its category

The dotted line is the Computers & Accessories average. Past it, Capture Card is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Capture Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Capture Card 435K times last year and spent an estimated £638K. The top 5 brands take 75% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 435K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £638K a year.

Searches, last 12 months
435K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
3.6%
Market size, estimated
£638Ka year
Peak month
January1.4× the quietest month
Top search term
capture card163K searches a year

02 · Price

A sale here is worth £40.25.

Listings sell for £40.25 on average, from £7.15 to £184.57. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £40.25 that is £10K to £20K a year per listing.

Average price
£40.25inside the $15 to $100 sweet spot
Price range
£7.15–£184.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£10K–£20K
Returns
4.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #15 within Components & Replacement Parts. It carries 1,699 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#15in Components & Replacement Parts
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,699per listing
Listings tracked
26

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Capture Card products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£32K£64K£96K£128K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

149

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 94%

Open market

20%

  • Elgato27%
  • UGREEN20%
  • VIXLW15%
  • FARDAS7%
  • Papeaso6%
  • Guermok5%

Demand

Capture Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Capture Card search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • capture card163K/yr
  • elgato capture card66K/yr
  • video capture card35K/yr
  • hdmi capture card30K/yr
  • capture card nintendo switch12K/yr
  • capture card ps57K/yr
  • capture10K/yr
  • hdmi video capture card7K/yr
  • elgato hd60 x8K/yr
  • 4k capture card11K/yr

Reviews and returns

What reviews say buyers love and hate about Capture Card

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Audio Quality”
4.1%of orders come back
“No sound”
A buyer, on “Audio Quality”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Capture Card questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data