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Canon 540xl

Maybe

Buyers convert on 15.7% of searches. But demand is soft, at -11.2% this quarter, so Canon 540xl is a Maybe.

Flapen Score
52
52 / 100
Top 14% of 1,028 Computers & Accessories niches · +10 vs the category median of 42
Market size
£167K/yr36K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
63%top-5 click share · 10 brands · 83 sellers

Flapen Score

Canon 540xl against its category

The dotted line is the Computers & Accessories average. Past it, Canon 540xl is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Canon 540xl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Canon 540xl 36K times last year and spent an estimated £167K. The top 5 brands take 92% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

15.7% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £167K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
15.7%
Market size, estimated
£167Ka year
Peak month
September3.2× the quietest month
Top search term
canon 540xl18K searches a year

02 · Price

A sale here is worth £29.80.

Listings sell for £29.80 on average, from £14.99 to £54.85. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £29.80 that is £3K to £7K a year per listing.

Average price
£29.80inside the $15 to $100 sweet spot
Price range
£14.99–£54.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #361 within Printers & Accessories. It carries 2,798 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
89%
Out of stock, average day
9.5%
Average rank
#361in Printers & Accessories
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,798per listing
Listings tracked
19

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Canon 540xl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£33K£50K£67K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

83

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

6%

  • Canon56%
  • Oeggoink16%
  • Washope12%
  • ATOPINK6%
  • LIFOR3%
  • COLORETTO2%
  • Open — no brand owns it (4 brands, 6%)

Demand

Canon 540xl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Canon 540xl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • canon 540xl18K/yr
  • 540xl8K/yr
  • canon 540 xl4K/yr
  • 540xl black ink cartridge4K/yr
  • pg-540xl3K/yr

Reviews and returns

What reviews say buyers love and hate about Canon 540xl

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%+1.74

the cartridge i still found very expensive

Its disappointing that the price is so much

Quite expensive

Compatibility-Overall14%−0.08

Compatibility issues

Incompatible

Not compatible with my printer

Durability10%−0.06

Didnt last a week

now refuses to work

- mine failed after a month

Functionality-Overall9%−0.07

Stops working

it doesnt work properly in my printer

Doesn't work

Advertised Vs Actual Product8%−0.01

Misleading product advert

doesn't do what it says

Misleading information

Love

Value For Money26%+1.74

Good price

Excellent Value

Great value for money

Quality-Overall18%+1.74

Seems well made

Good replacement product

Good Quality

Advertised Vs Actual Product10%−0.01

As described

just as advertised

Exactly as advertised

Cartridge/Ink Quality9%+0.75

Good quality ink

Great ink cartridge

Good cartridge at reasonable price

Print Quality7%−0.01

Clear print quality

Good quality print

My printer is good

Return

0.9% Return rate 28% Fixable by listing

Compatibility-Overall29%▆▇█▆▇▇

Compatibility issues

Incompatible

Not compatible with my printer

Size-Overall17%▆▆█▇▅█
Ink Refill14%▅▇▆▆█▅
Functionality-Overall12%█▇▅▅▅▄

Stops working

it doesnt work properly in my printer

Doesn't work

Advertised Vs Actual Product7%██▅▄▆▆

Misleading product advert

doesn't do what it says

Misleading information

FAQ

Common Canon 540xl questions

Answered from the same tracked data.