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Brother Ink Cartridges

brand-locked demand (top 5 brands take 96% of clicks) — Brother Ink Cartridges doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 26Growth 20Conversion 62Competition 47Returns 96Price range 68Avg price 95Brand share 10Review moat 52Quality gap 50
This niche Category average

Is Brother Ink Cartridges profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Brother Ink Cartridges is a £109K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 46/100.

Brother Ink Cartridges: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.9% over the last 90 days and 5.4% of searches end in a purchase.

£109K

revenue / yr

Units sold / yr4K
Search volume / yr-10.9%56K
Conversion rate5.4%
Avg price£35.80

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers8 · 129
Top-5 product click share57%
Open market4%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement92%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews1,401

Top Brother Ink Cartridges products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

£0£11K£22K£33K£44K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

129

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

57%

Top 20: 92%

Open market

2%

  • Brother82%
  • KINGJET7%
  • Gureef3%
  • LOSMANN3%
  • KINGWAY2%
  • InaGiffy1%
  • Open — no brand owns it (2 brands, 2%)

Brother Ink Cartridges demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume56KCVR5.4%Products26Brands8Top 5 Brands96%OOS Rate4.2%Rating4.5★Reviews1,401Avg BSR#847
2K1KSpike '24Black Friday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Brother Ink Cartridges search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • brother ink cartridges20K/yr
  • brother printer ink cartridges18K/yr
  • brother printer ink11K/yr
  • brother ink8K/yr

What reviews say buyers love and hate about Brother Ink Cartridges

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Value For Money24%

Good value for money

Quality-Overall17%

the current quality remains consistent

Cartridge/Ink Quality12%

Good quality ink

Advertised Vs Actual Product9%

As described

Print Quality7%

No problems in my printer

What buyers complain about

76% of reviews
Compatibility-Overall24%

not compatible

Value For Money14%

Overpriced

Functionality-Overall10%

Would not detect either

Cartridge Capacity6%

2 of 3 empty

Dry/Empty Ink6%

Low ink on installation

Brother Ink Cartridges return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

23%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall
28%
2Ink Refill
28%
3Size-Overall
19%
4Functionality-Overall
10%
5Cartridge/Ink Quality
3%

Common Brother Ink Cartridges questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Brother Ink Cartridges 46/100 on Amazon United Kingdom — Skip it. The niche generates £109K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -10.9% over the last 90 days.
Search demand for Brother Ink Cartridges on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.