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Brother Ink Cartridges

Fail

The top 5 brands take 96% of clicks, so Brother Ink Cartridges is a Fail.

Flapen Score
46
46 / 100
Top 32% of 1,028 Computers & Accessories niches · +4 vs the category median of 42
Market size
£109K/yr56K searches / yr
90-day growth
-10.9%search demand this quarter
Competition
57%top-5 click share · 8 brands · 129 sellers

Flapen Score

Brother Ink Cartridges against its category

The dotted line is the Computers & Accessories average. Past it, Brother Ink Cartridges is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brother Ink Cartridges market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brother Ink Cartridges 56K times last year and spent an estimated £109K. The top 5 brands take 96% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
5.4%
Market size, estimated
£109Ka year
Peak month
November1.4× the quietest month
Top search term
brother ink cartridges20K searches a year

02 · Price

A sale here is worth £35.80.

Listings sell for £35.80 on average, from £9.10 to £133.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £35.80 that is £4K to £9K a year per listing.

Average price
£35.80inside the $15 to $100 sweet spot
Price range
£9.10–£133.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£4K–£9K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #847 within Printers & Accessories. It carries 1,401 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
96%
Out of stock, average day
4.2%
Average rank
#847in Printers & Accessories
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,401per listing
Listings tracked
26

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Brother Ink Cartridges products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£44K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

129

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 92%

Open market

2%

  • Brother82%
  • KINGJET7%
  • Gureef3%
  • LOSMANN3%
  • KINGWAY2%
  • InaGiffy1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Brother Ink Cartridges search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Brother Ink Cartridges search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • brother ink cartridges20K/yr
  • brother printer ink cartridges18K/yr
  • brother printer ink11K/yr
  • brother ink8K/yr

Reviews and returns

What reviews say buyers love and hate about Brother Ink Cartridges

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
24%of negative reviews mention “Compatibility-Overall”
0.8%of orders come back
“not compatible”
A buyer, on “Compatibility-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Brother Ink Cartridges questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data