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Brother Ink Cartridges

Fail

The top 5 brands take 96% of clicks, so Brother Ink Cartridges is a Fail.

Flapen Score
46
46 / 100
Top 32% of 1,028 Computers & Accessories niches · +4 vs the category median of 42
Market size
£109K/yr56K searches / yr
90-day growth
-10.9%search demand this quarter
Competition
57%top-5 click share · 8 brands · 129 sellers

Flapen Score

Brother Ink Cartridges against its category

The dotted line is the Computers & Accessories average. Past it, Brother Ink Cartridges is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brother Ink Cartridges market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Brother Ink Cartridges 56K times last year and spent an estimated £109K. The top 5 brands take 96% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
5.4%
Market size, estimated
£109Ka year
Peak month
November1.4× the quietest month
Top search term
brother ink cartridges20K searches a year

02 · Price

A sale here is worth £35.80.

Listings sell for £35.80 on average, from £9.10 to £133.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £35.80 that is £4K to £9K a year per listing.

Average price
£35.80inside the $15 to $100 sweet spot
Price range
£9.10–£133.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£4K–£9K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #847 within Printers & Accessories. It carries 1,401 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
96%
Out of stock, average day
4.2%
Average rank
#847in Printers & Accessories
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,401per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Brother Ink Cartridges products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£44K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

129

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

57%

Top 20: 92%

Open market

2%

  • Brother82%
  • KINGJET7%
  • Gureef3%
  • LOSMANN3%
  • KINGWAY2%
  • InaGiffy1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Brother Ink Cartridges search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Brother Ink Cartridges search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brother ink cartridges20K/yr
  • brother printer ink cartridges18K/yr
  • brother printer ink11K/yr
  • brother ink8K/yr

Reviews and returns

What reviews say buyers love and hate about Brother Ink Cartridges

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Compatibility-Overall24%−0.15

not compatible

does not register with the printer

not perfect for my brother printer

Value For Money14%+2.08

Overpriced

Very expensive is the only downside

rather costly

Functionality-Overall10%−0.07

Would not detect either

did not work

shows as empty

Cartridge Capacity6%−0.04

2 of 3 empty

This time they produced about 300-400 copies before toner empty

Low ink on installation

Dry/Empty Ink6%−0.04

Low ink on installation

Ink needs replacing after 20 prints

Purchased as I'd no ink

Love

Value For Money24%+2.08

Good value for money

good value

Good value

Quality-Overall17%+0.91

the current quality remains consistent

Reliable quality

Good quality

Cartridge/Ink Quality12%+0.95

Good quality ink

Great to get right cartridge for brother printer

Excellent inks

Advertised Vs Actual Product9%+0.53

As described

Exactly what I ordered

It is what it says and excellent value

Print Quality7%

No problems in my printer

Perfect for everyday office printing

quality of printing is excellent

Return

0.8% Return rate 23% Fixable by listing

Compatibility-Overall28%█▆▇▄█▇

not compatible

does not register with the printer

not perfect for my brother printer

Ink Refill28%▄█▇▆▆▅
Size-Overall19%█▇▆▆▄▆

They neither fit

The cartridges did not fit right

Functionality-Overall10%▆▅▅█▅█

Would not detect either

did not work

shows as empty

Cartridge/Ink Quality3%▁▁▃▅█▂

FAQ

Common Brother Ink Cartridges questions

Answered from the same tracked data.