Briefcase for Men

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.

Searches, last 12 months

247K

Growth, 90 days vs prior 90

-20.7%

Conversion, latest week

1.5%

Market size, estimated

£150Ka year

Peak month

December1.4× the quietest month

Top search term

briefcase76K searches a year

Listings sell for £41.33 on average, from £11.03 to £257.83. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £41.33 that is £0 to £4K a year per listing.

Average price

£41.33inside the $15 to $100 sweet spot

Price range

£11.03–£257.83

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£4K

Returns

1.8%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #66 within Laptop Accessories. It carries 2,996 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

95%

Out of stock, average day

7.2%

Average rank

#66in Laptop Accessories

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,996per listing

Listings tracked

73

16 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

2Amazon's first-year sales bar

Average brand age

53 months