Bluetooth Keyboard
FailThe top 5 brands take 97% of clicks, so Bluetooth Keyboard is a Fail.
- Flapen Score
- 33 / 100Ranks 862 of 1,028 Computers & Accessories niches · −9 vs the category median of 4233
- Market size
- £72K/yr111K searches / yr
- 90-day growth
- -29.6%search demand this quarter
- Competition
- 80%top-5 click share · 6 brands · 33 sellers
Flapen Score
Bluetooth Keyboard against its category
The dotted line is the Computers & Accessories average. Past it, Bluetooth Keyboard is stronger. Inside it, weaker.
Market
The Bluetooth Keyboard market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bluetooth Keyboard 111K times last year and spent an estimated £72K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Sep–Oct–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
3.6% of searches ended in a purchase last week.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- -29.6%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £72Ka year
- Peak month
- December4.8× the quietest month
- Top search term
- mini bluetooth keyboard21K searches a year
02 · Price
A sale here is worth £18.07.
Listings sell for £18.07 on average, from £7.93 to £25.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £18.07 that is £5K to £9K a year per listing.
- Average price
- £18.07inside the $15 to $100 sweet spot
- Price range
- £7.93–£25.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£9K
- Returns
- 4.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Keyboards, Mice & Input Devices. It carries 937 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #66in Keyboards, Mice & Input Devices
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 937per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Bluetooth Keyboard products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Logitech Pebble Keys 2 K380s UK QWERTY
- Price
- £21.98
- Rating
- 4.5/5
- Reviews
- 1,041
- Age
- 2y ago

Logitech Pebble Keys 2 K380s UK QWERTY
- Price
- £23.75
- Rating
- 4.4/5
- Reviews
- 211
- Age
- 2y ago

Logitech Pebble Keys 2 K380s UK QWERTY
- Price
- £25.13
- Rating
- 4.6/5
- Reviews
- 249
- Age
- 2y ago

PINKCAT Bluetooth Keyboard Ultra-Slim Wireless Keyboard UK Layout Quiet Portable Design with Built-in Rechargeable Battery for iOS Mac iPad Windows and Android 3.0 and above OS
- Price
- £7.93
- Rating
- 4.1/5
- Reviews
- 1,441
- Age
- 4y ago

Zedo Foldable Bluetooth Keyboard Pocket Size Portable Mini BT Wireless Keyboard with Touchpad for Android Windows PC Tablet with Rechargeable Li-ion Battery
- Price
- £21.78
- Rating
- 4.4/5
- Reviews
- 744
- Age
- 4y ago
Trending
90-day click momentum
Rii Dual Mode Wireless Keyboard with Touchpad Mouse Bluetooth 4.0 with 2.4G Wireless Mini Keyboard with Backlit LED Built-in Rechargeable Battery Compatible with Windows Linux UK Layout-Black
- Price
- £17.21
- Rating
- 4.3/5
- Reviews
- 346
- Age
- 15y ago

Rii Bluetooth Keyboard Ultra-Slim Wireless Keyboard UK Layout Quiet Portable Design with Built-in Rechargeable Battery for iPad Tablet Mac OS Windows Android Smart TV Linux OS-Black
- Price
- £8.40
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 1y ago

Rii Mini Bluetooth Keyboard Portable Wireless Rechargeable Keyboard with Backlit for Smart TV/Android TV Box/Smartphone/HTPC/IPTV/VR Portable Design Bluetooth Keyboards UK Layout Black(Upgrade-TypeC
- Price
- £18.62
- Rating
- 4.4/5
- Reviews
- 383
- Age
- 1y ago

Doohoeek Dual Bluetooth Mini Keyboard for Phone Portable Wireless Keyboard With Stand for iPhone iPad Mini Samsung Z Fold Compatibel With iOS Android and Windows Orange&Black
- Price
- £20.95
- Rating
- 4.2/5
- Reviews
- 238
- Age
- 1y ago

Logitech Pebble Keys 2 K380s UK QWERTY
- Price
- £23.75
- Rating
- 4.4/5
- Reviews
- 211
- Age
- 2y ago
Newest
by launch date
Rii Bluetooth Keyboard Ultra-Slim Wireless Keyboard UK Layout Quiet Portable Design with Built-in Rechargeable Battery for iPad Tablet Mac OS Windows Android Smart TV Linux OS-Black
- Price
- £8.40
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 1y ago

Rii Mini Bluetooth Keyboard Portable Wireless Rechargeable Keyboard with Backlit for Smart TV/Android TV Box/Smartphone/HTPC/IPTV/VR Portable Design Bluetooth Keyboards UK Layout Black(Upgrade-TypeC
- Price
- £18.62
- Rating
- 4.4/5
- Reviews
- 383
- Age
- 1y ago

Doohoeek Dual Bluetooth Mini Keyboard for Phone Portable Wireless Keyboard With Stand for iPhone iPad Mini Samsung Z Fold Compatibel With iOS Android and Windows Orange&Black
- Price
- £20.95
- Rating
- 4.2/5
- Reviews
- 238
- Age
- 1y ago

Logitech Pebble Keys 2 K380s UK QWERTY
- Price
- £21.98
- Rating
- 4.5/5
- Reviews
- 1,041
- Age
- 2y ago

Logitech Pebble Keys 2 K380s UK QWERTY
- Price
- £23.75
- Rating
- 4.4/5
- Reviews
- 211
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
33
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Logitech67%
- Rii13%
- PINKCAT7%
- Zedo7%
- Doohoeek4%
- Arteck3%
Demand
Bluetooth Keyboard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 4.8×
Search terms
Top Bluetooth Keyboard search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mini bluetooth keyboard21K/yr
- logitech pebble keyboard15K/yr
- logitech pebble keys 2 k380s8K/yr
- bluetooth mini keyboard10K/yr
- samsung tablet keyboard12K/yr
- small bluetooth keyboard9K/yr
- logitech k38011K/yr
- pebble keyboard9K/yr
- keyboard for samsung tablet8K/yr
- android keyboard4K/yr
Reviews and returns
What reviews say buyers love and hate about Bluetooth Keyboard
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It will break within a few months
Begins to stop working after a few months
Didn't last
Dodgy on/off button
However now the button for the letter T has fallen off
@ button does not work
It's tiny and keeps disconnecting from my laptop
The connection keeps dropping out which is incredibly annoying
poor for connectivity
The keys at the centre of the keyboard are smaller
Small
Just keys too small for me
now its basically trash
This is very poor quality
feels cheap and a tad rattly
Love
Good looking and functional
The build quality feels solid
Excellent Quality
Easy Connection
Easy to connect
Connects easily
Its a really easy to connect and use
Easy to use
Easy to carry around
Worth the purchase
seems perfect for the price
good value for money
Buttons press really nicely
bumper mouse buttons are nice
A responsive and easy to use keyboard and touchpad
Return
4.1% Return rate 30% Fixable by listing
The keys at the centre of the keyboard are smaller
Small
Just keys too small for me
It's tiny and keeps disconnecting from my laptop
The connection keeps dropping out which is incredibly annoying
poor for connectivity
I find it has difficulty working correctly with an Android tablet
Actually this is unusable for a PC
waited longer — nothing works
The scroll feature is off by default
the tracking pad simply does not work as intended
Dodgy on/off button
However now the button for the letter T has fallen off
@ button does not work
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bluetooth Keyboard questions
Answered from the same tracked data.









