Is bluetooth keyboard profitable to sell on Amazon United Kingdom?

The niche generates £72K/yr across 11 tracked products. 90-day search growth is -29.6%. Flapen's verdict: Skip it (33/100).

How competitive is the bluetooth keyboard niche?

6 brands and 33 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in bluetooth keyboard?

Top complaints mined from reviews: Durability, Touch/Button Controls, Connectivity-Overall. The return rate is 4.1%.

When does demand for bluetooth keyboard peak?

Demand peaks in Jan–Sep–Oct–Dec; the busiest month runs 4.8× the quietest.

What does it cost to enter the bluetooth keyboard niche?

Listings span £7.93–£25.13; the average listing price is £18.07 (sweet spot $15–$100). The average incumbent carries 937 reviews — the moat a new listing must climb.

bluetooth keyboard

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Avg price

Great£18.07

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good936.64

avg incumbent reviews — the moat a new listing must climb

Price range

Good£7.93–£25.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Market size

Bad£72K

£72K/yr · 111K searches

Competition

Bad80%

top-5 click share — a locked-up shelf

Growth

Bad-29.6%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, bluetooth keyboard is a £72K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Sep–Oct–Dec. Verdict: Skip it — 33/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

bluetooth keyboard market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: £54K–£72K; units × avg price
Conversion rate: 3.6%
Avg BSR: #66
Page quality: 0%
Prime: 100%
Sponsored: 55%
Out of stock: 0.0%
Avg brand age: 32 months
Avg seller age: 182 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Logitech67%
Rii13%
PINKCAT7%
Zedo7%
Doohoeek4%
Arteck3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.6% search growth over the last 90 days.

Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 4.8×

Open Trend

Top bluetooth keyboard search terms

mini bluetooth keyboard21K/yr -21.1%1.6% conv.
logitech pebble keyboard15K/yr -54.1%4.8% conv.
logitech pebble keys 2 k380s8K/yr +24.8%8.0% conv.
bluetooth mini keyboard10K/yr -15.0%1.0% conv.
samsung tablet keyboard12K/yr -25.8%0.1% conv.
small bluetooth keyboard9K/yr -26.6%1.6% conv.
logitech k38011K/yr -49.1%3.6% conv.
pebble keyboard9K/yr -32.8%3.7% conv.
keyboard for samsung tablet8K/yr -28.4%0.2% conv.
android keyboard4K/yr -28.7%1.0% conv.

All search terms

Top bluetooth keyboard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Logitech Pebble Keys 2 K380s UK QWERTY

Logitech£21.984.5★1,041 rev

Logitech Pebble Keys 2 K380s UK QWERTY

Logitech£23.754.4★211 rev

Logitech Pebble Keys 2 K380s UK QWERTY

Logitech£25.134.6★249 rev

PINKCAT Bluetooth Keyboard Ultra-Slim Wireless Keyboard UK Layout Quiet Portable Design with Built-in Rechargeable Battery for iOS Mac iPad Windows and Android 3.0 and above OS

PINKCAT£7.934.1★1,441 rev

Zedo Foldable Bluetooth Keyboard Pocket Size Portable Mini BT Wireless Keyboard with Touchpad for Android Windows PC Tablet with Rechargeable Li-ion Battery

Zedo£21.784.4★744 rev

Newest

by launch date

Rii Bluetooth Keyboard Ultra-Slim Wireless Keyboard UK Layout Quiet Portable Design with Built-in Rechargeable Battery for iPad Tablet Mac OS Windows Android Smart TV Linux OS-Black

Rii£8.4032 rev

1y ago

Rii Mini Bluetooth Keyboard Portable Wireless Rechargeable Keyboard with Backlit for Smart TV/Android TV Box/Smartphone/HTPC/IPTV/VR Portable Design Bluetooth Keyboards UK Layout Black(Upgrade-TypeC

Rii£18.62383 rev

1y ago

Doohoeek Dual Bluetooth Mini Keyboard for Phone Portable Wireless Keyboard With Stand for iPhone iPad Mini Samsung Z Fold Compatibel With iOS Android and Windows Orange&Black

Doohoeek£20.95238 rev

1y ago

Logitech Pebble Keys 2 K380s UK QWERTY

Logitech£21.981,041 rev

2y ago

Logitech Pebble Keys 2 K380s UK QWERTY

Logitech£23.75211 rev

2y ago

What buyers say about bluetooth keyboard

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Good looking and functional”

Connectivity-Overall11%

“Easy Connection”

Ease Of Use8%

“Its a really easy to connect and use”

Value For Money8%

“Worth the purchase”

Touch/Button Controls7%

“Buttons press really nicely”

Compatibility-Overall7%

“Pairing was quick”

Design-Overall4%

“No problems, good design”

Battery Life4%

“battery lasts a good while on it”

Charging4%

“It charges up quite quickly, connects quickly and looks very stylish”

Advertised Vs Actual Product4%

“Exactly as presented”

What buyers complain about

Durability15%

“It will break within a few months”

Touch/Button Controls12%

“Dodgy on/off button”

Connectivity-Overall10%

“It's tiny and keeps disconnecting from my laptop”

Size-Overall7%

“The keys at the centre of the keyboard are smaller”

Quality-Overall5%

“now its basically trash”

Defective Material/Parts3%

“so I assume that this is a faulty item”

Compatibility-Overall3%

“I find it has difficulty working correctly with an Android tablet”

Strength2%

“A little bit flimsy”

Functionality-Overall2%

“waited longer — nothing works”

Ease Of Use2%

“so there's no way to use it”

Top return reasons

Size-Overall25%

Connectivity-Overall16%

Compatibility-Overall14%

Functionality-Overall13%

Touch/Button Controls4%

Quality-Overall3%

Defective Material/Parts3%

Comfort-Overall2%

Charging2%

Ease Of Use2%

Common questions

Is bluetooth keyboard profitable to sell on Amazon United Kingdom?: The niche generates £72K/yr across 11 tracked products. 90-day search growth is -29.6%. Flapen's verdict: Skip it (33/100).
How competitive is the bluetooth keyboard niche?: 6 brands and 33 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in bluetooth keyboard?: Top complaints mined from reviews: Durability, Touch/Button Controls, Connectivity-Overall. The return rate is 4.1%.
When does demand for bluetooth keyboard peak?: Demand peaks in Jan–Sep–Oct–Dec; the busiest month runs 4.8× the quietest.
What does it cost to enter the bluetooth keyboard niche?: Listings span £7.93–£25.13; the average listing price is £18.07 (sweet spot $15–$100). The average incumbent carries 937 reviews — the moat a new listing must climb.

bluetooth keyboard

bluetooth keyboard market data

Competition & brand share

Demand & seasonality

Top bluetooth keyboard search terms

Top bluetooth keyboard products on Amazon

Top sellers

Newest

Trending

What buyers say about bluetooth keyboard

What buyers love

What buyers complain about

Top return reasons

Common questions

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