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Bluetooth Keyboard

Fail

The top 5 brands take 97% of clicks, so Bluetooth Keyboard is a Fail.

Flapen Score
33
33 / 100
Ranks 862 of 1,028 Computers & Accessories niches · −9 vs the category median of 42
Market size
£72K/yr111K searches / yr
90-day growth
-29.6%search demand this quarter
Competition
80%top-5 click share · 6 brands · 33 sellers

Flapen Score

Bluetooth Keyboard against its category

The dotted line is the Computers & Accessories average. Past it, Bluetooth Keyboard is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluetooth Keyboard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bluetooth Keyboard 111K times last year and spent an estimated £72K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Sep–Oct–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-29.6%
Conversion, latest week
3.6%
Market size, estimated
£72Ka year
Peak month
December4.8× the quietest month
Top search term
mini bluetooth keyboard21K searches a year

02 · Price

A sale here is worth £18.07.

Listings sell for £18.07 on average, from £7.93 to £25.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £18.07 that is £5K to £9K a year per listing.

Average price
£18.07inside the $15 to $100 sweet spot
Price range
£7.93–£25.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£5K–£9K
Returns
4.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Keyboards, Mice & Input Devices. It carries 937 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#66in Keyboards, Mice & Input Devices
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
937per listing
Listings tracked
11

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Bluetooth Keyboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£11K£21K£32K£43K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

33

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Logitech67%
  • Rii13%
  • PINKCAT7%
  • Zedo7%
  • Doohoeek4%
  • Arteck3%

Demand

Bluetooth Keyboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Bluetooth Keyboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini bluetooth keyboard21K/yr
  • logitech pebble keyboard15K/yr
  • logitech pebble keys 2 k380s8K/yr
  • bluetooth mini keyboard10K/yr
  • samsung tablet keyboard12K/yr
  • small bluetooth keyboard9K/yr
  • logitech k38011K/yr
  • pebble keyboard9K/yr
  • keyboard for samsung tablet8K/yr
  • android keyboard4K/yr

Reviews and returns

What reviews say buyers love and hate about Bluetooth Keyboard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.20

It will break within a few months

Begins to stop working after a few months

Didn't last

Touch/Button Controls12%−0.12

Dodgy on/off button

However now the button for the letter T has fallen off

@ button does not work

Connectivity-Overall10%−0.02

It's tiny and keeps disconnecting from my laptop

The connection keeps dropping out which is incredibly annoying

poor for connectivity

Size-Overall7%−0.04

The keys at the centre of the keyboard are smaller

Small

Just keys too small for me

Quality-Overall5%−0.03

now its basically trash

This is very poor quality

feels cheap and a tad rattly

Love

Quality-Overall13%−0.03

Good looking and functional

The build quality feels solid

Excellent Quality

Connectivity-Overall11%−0.02

Easy Connection

Easy to connect

Connects easily

Ease Of Use8%+0.85

Its a really easy to connect and use

Easy to use

Easy to carry around

Value For Money8%+1.00

Worth the purchase

seems perfect for the price

good value for money

Touch/Button Controls7%−0.12

Buttons press really nicely

bumper mouse buttons are nice

A responsive and easy to use keyboard and touchpad

Return

4.1% Return rate 30% Fixable by listing

Size-Overall25%█▆█▆▇▇

The keys at the centre of the keyboard are smaller

Small

Just keys too small for me

Connectivity-Overall16%█▆█▇▆▇

It's tiny and keeps disconnecting from my laptop

The connection keeps dropping out which is incredibly annoying

poor for connectivity

Compatibility-Overall14%▆▅▆▆█▅

I find it has difficulty working correctly with an Android tablet

Actually this is unusable for a PC

Functionality-Overall13%▆█▇▇▆▇

waited longer — nothing works

The scroll feature is off by default

the tracking pad simply does not work as intended

Touch/Button Controls4%▄▄▃█▃▄

Dodgy on/off button

However now the button for the letter T has fallen off

@ button does not work

FAQ

Common Bluetooth Keyboard questions

Answered from the same tracked data.