How competitive is the Bluetooth Keyboard niche on Amazon United Kingdom?

6 brands and 33 sellers compete in Bluetooth Keyboard on Amazon United Kingdom. The top 5 Bluetooth Keyboard products take 80% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Bluetooth Keyboard?

Bluetooth Keyboard buyers on Amazon United Kingdom complain most about Durability, Touch/Button Controls, Connectivity-Overall, the themes mined from the niche's reviews. Its return rate is 4.1%.

What does it cost to enter the Bluetooth Keyboard niche?

Bluetooth Keyboard sells for £18.07 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.93–£25.13. The average incumbent carries 937 reviews — the moat a new listing must climb.

Bluetooth Keyboard

brand-locked demand (top 5 brands take 97% of clicks) — Bluetooth Keyboard doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Bluetooth Keyboard profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bluetooth Keyboard is a £72K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Sep–Oct–Dec. Verdict: Skip it — 33/100.

Bluetooth Keyboard: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.6% over the last 90 days and 3.6% of searches end in a purchase.

£72K

revenue / yr

Units sold / yr4K

Search volume / yr-29.6%111K

Conversion rate3.6%

Avg price£18.07

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers6 · 33

Top-5 product click share80%

Open market3%

Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 11 products

Top Bluetooth Keyboard products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Logitech Pebble Keys 2 K380s UK QWERTY

Price: £21.98
Rating: 4.5/5
Reviews: 1,041
Age: 2y ago

Logitech Pebble Keys 2 K380s UK QWERTY

Price: £23.75
Rating: 4.4/5
Reviews: 211
Age: 2y ago

Logitech Pebble Keys 2 K380s UK QWERTY

Price: £25.13
Rating: 4.6/5
Reviews: 249
Age: 2y ago

PINKCAT Bluetooth Keyboard Ultra-Slim Wireless Keyboard UK Layout Quiet Portable Design with Built-in Rechargeable Battery for iOS Mac iPad Windows and Android 3.0 and above OS

Price: £7.93
Rating: 4.1/5
Reviews: 1,441
Age: 4y ago

Zedo Foldable Bluetooth Keyboard Pocket Size Portable Mini BT Wireless Keyboard with Touchpad for Android Windows PC Tablet with Rechargeable Li-ion Battery

Price: £21.78
Rating: 4.4/5
Reviews: 744
Age: 4y ago

Newest

by launch date

Rii Bluetooth Keyboard Ultra-Slim Wireless Keyboard UK Layout Quiet Portable Design with Built-in Rechargeable Battery for iPad Tablet Mac OS Windows Android Smart TV Linux OS-Black

Price: £8.40
Rating: 4.2/5
Reviews: 32
Age: 1y ago

Rii Mini Bluetooth Keyboard Portable Wireless Rechargeable Keyboard with Backlit for Smart TV/Android TV Box/Smartphone/HTPC/IPTV/VR Portable Design Bluetooth Keyboards UK Layout Black(Upgrade-TypeC

Price: £18.62
Rating: 4.4/5
Reviews: 383
Age: 1y ago

Doohoeek Dual Bluetooth Mini Keyboard for Phone Portable Wireless Keyboard With Stand for iPhone iPad Mini Samsung Z Fold Compatibel With iOS Android and Windows Orange&Black

Price: £20.95
Rating: 4.2/5
Reviews: 238
Age: 1y ago

Logitech Pebble Keys 2 K380s UK QWERTY

Price: £21.98
Rating: 4.5/5
Reviews: 1,041
Age: 2y ago

Logitech Pebble Keys 2 K380s UK QWERTY

Price: £23.75
Rating: 4.4/5
Reviews: 211
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Logitech67%
Rii13%
PINKCAT7%
Zedo7%
Doohoeek4%
Arteck3%

Bluetooth Keyboard demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume111KCVR3.6%Products11Brands6Top 5 Brands97%OOS Rate0.0%Rating4.3★Reviews937Avg BSR#66

Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 4.8×

Top Bluetooth Keyboard search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mini bluetooth keyboard21K/yr -21.1%1.6% conv.
logitech pebble keyboard15K/yr -54.1%4.8% conv.
logitech pebble keys 2 k380s8K/yr +24.8%8.0% conv.
bluetooth mini keyboard10K/yr -15.0%1.0% conv.
samsung tablet keyboard12K/yr -25.8%0.1% conv.
small bluetooth keyboard9K/yr -26.6%1.6% conv.
logitech k38011K/yr -49.1%3.6% conv.
pebble keyboard9K/yr -32.8%3.7% conv.
keyboard for samsung tablet8K/yr -28.4%0.2% conv.
android keyboard4K/yr -28.7%1.0% conv.

What reviews say buyers love and hate about Bluetooth Keyboard

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews

Quality-Overall13%

“Good looking and functional”

Connectivity-Overall11%

“Easy Connection”

Ease Of Use8%

“Its a really easy to connect and use”

Value For Money8%

“Worth the purchase”

Touch/Button Controls7%

“Buttons press really nicely”

What buyers complain about

60% of reviews

Durability15%

“It will break within a few months”

Touch/Button Controls12%

“Dodgy on/off button”

Connectivity-Overall10%

“It's tiny and keeps disconnecting from my laptop”

Size-Overall7%

“The keys at the centre of the keyboard are smaller”

Quality-Overall5%

“now its basically trash”

Bluetooth Keyboard return rate & reasons

Why buyers send it back, as a share of all return requests.

4.1%

Return rate

30%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

25%

2Connectivity-Overall

16%

3Compatibility-Overall

14%

4Functionality-Overall

13%

5Touch/Button Controls

Common Bluetooth Keyboard questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bluetooth Keyboard 33/100 on Amazon United Kingdom — Skip it. The niche generates £72K/yr across 11 tracked products. Search demand moved -29.6% over the last 90 days.