Bluetooth Adapter
FailPrices span $3.23–$8.46, mostly outside the sweet spot, so Bluetooth Adapter is a Fail.
- Flapen Score
- 37 / 100Ranks 728 of 1,028 Computers & Accessories niches · −5 vs the category median of 4237
- Market size
- £280K/yr462K searches / yr
- 90-day growth
- -14.2%search demand this quarter
- Competition
- 86%top-5 click share · 7 brands · 47 sellers
Flapen Score
Bluetooth Adapter against its category
The dotted line is the Computers & Accessories average. Past it, Bluetooth Adapter is stronger. Inside it, weaker.
Market
The Bluetooth Adapter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bluetooth Adapter 462K times last year and spent an estimated £280K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 11.5% of those searches ended in a purchase.
Shoppers searched for this 462K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £280K a year.
- Searches, last 12 months
- 462K
- Growth, 90 days vs prior 90
- -14.2%
- Conversion, latest week
- 11.5%
- Market size, estimated
- £280Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- bluetooth adapter99K searches a year
02 · Price
A sale here is worth £5.28.
Listings sell for £5.28 on average, from £3.23 to £8.46. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At £5.28 that is £21K to £26K a year per listing.
- Average price
- £5.28under the $15 to $100 sweet spot
- Price range
- £3.23–£8.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £21K–£26K
- Returns
- 2.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #11 within Networking Devices. It carries 31,099 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 8.4%
- Average rank
- #11in Networking Devices
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 31,099per listing
- Listings tracked
- 11
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Bluetooth Adapter products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TP-Link UB600 Bluetooth 6.0 USB Adapter for PC Nano Bluetooth Dongle Plug & Play Windows 11/10/8.1/7 Broader Coverage BLE Controller Headset Mouse Keyboard
- Price
- £6.02
- Rating
- 4.4/5
- Reviews
- 101,975
- Age
- 5mo ago

UGREEN Bluetooth 6.0 Adapter PC USB Bluetooth Dongle for PC Windows 11/10/8.1 EDR & BLE Modes Long Range Plug & Play Mini-Sized for Controller Headphone Keyboard Mouse etc.
- Price
- £6.68
- Rating
- 4.5/5
- Reviews
- 4,004
- Age
- 1y ago

TP-Link UB5A Nano 5.3 USB Bluetooth Adapter for PC USB Bluetooth Dongle for PC Broader Coverage Supports Windows Plug&Play Nano-Sized Compact&Portable BLE Controller Headset Mouse Keyboard
- Price
- £5.26
- Rating
- 4.5/5
- Reviews
- 62,151
- Age
- 4y ago

Amazon Basics Bluetooth 5.4 USB Adapter Dongle for PC USB Receiver for Bluetooth Mouse Keyboard Laptop Windows 11/10/8.1 Compatible
- Price
- £6.14
- Rating
- 4.4/5
- Reviews
- 681
- Age
- 9mo ago

TP-Link UB4A Nano USB Bluetooth Adapter for PC USB Bluetooth Dongle for PC Broader Coverage Supports Windows Plug&Play Nano-Sized Compact&Portable BLE Controller Headset Mouse Keyboard
- Price
- £4.07
- Rating
- 4.4/5
- Reviews
- 101,975
- Age
- 6y ago
Trending
estimated 90-day click momentum
TP-Link UB600 Bluetooth 6.0 USB Adapter for PC Nano Bluetooth Dongle Plug & Play Windows 11/10/8.1/7 Broader Coverage BLE Controller Headset Mouse Keyboard
- Price
- £6.02
- Rating
- 4.4/5
- Reviews
- 101,975
- Age
- 5mo ago

USB Bluetooth 5.4 Adapter 1Pack Bluetooth Dongle Adapter for PC Wireless Blootooth Receiver Stick for Desktop Laptop Headphone Keyboard Mouse Controller Support Windows 8.1/10/11 Plug and Play
- Price
- £4.89
- Rating
- 4.0/5
- Reviews
- 39
- Age
- 8mo ago

Amazon Basics Bluetooth 5.4 USB Adapter Dongle for PC USB Receiver for Bluetooth Mouse Keyboard Laptop Windows 11/10/8.1 Compatible
- Price
- £6.14
- Rating
- 4.4/5
- Reviews
- 681
- Age
- 9mo ago

EasyULT USB Bluetooth 5.0 Adapter for PC Laptop Wireless Bluetooth Dongle/Receiver for windows 11/10/8/8.1/7 Plug and Play Wireless Transfer for Headset Speaker Keyboard Mouse Printer
- Price
- £3.23
- Rating
- 4.3/5
- Reviews
- 5,157
- Age
- 6y ago

TP-Link UB500 Plus Long Range USB Bluetooth Adapter PC Wireless Connectivity Adjustable Multi-Directional Antenna 5.3 Bluetooth Dongle for PC Wins Mini-Sized Plug&Play
- Price
- £8.46
- Rating
- 4.5/5
- Reviews
- 62,151
- Age
- 1y ago
Newest
by launch date
TP-Link UB600 Bluetooth 6.0 USB Adapter for PC Nano Bluetooth Dongle Plug & Play Windows 11/10/8.1/7 Broader Coverage BLE Controller Headset Mouse Keyboard
- Price
- £6.02
- Rating
- 4.4/5
- Reviews
- 101,975
- Age
- 5mo ago

USB Bluetooth 5.4 Adapter 1Pack Bluetooth Dongle Adapter for PC Wireless Blootooth Receiver Stick for Desktop Laptop Headphone Keyboard Mouse Controller Support Windows 8.1/10/11 Plug and Play
- Price
- £4.89
- Rating
- 4.0/5
- Reviews
- 39
- Age
- 8mo ago

Amazon Basics Bluetooth 5.4 USB Adapter Dongle for PC USB Receiver for Bluetooth Mouse Keyboard Laptop Windows 11/10/8.1 Compatible
- Price
- £6.14
- Rating
- 4.4/5
- Reviews
- 681
- Age
- 9mo ago

SHUBEIEUMI Bluetooth 6.0 Adapter PC Wireless Bluetooth Dongle Receiver Plug and Play Bluetooth Stick for Windows 11/10/8.1 for Controller Headphone Keyboard Mouse
- Price
- £5.11
- Rating
- 4.4/5
- Reviews
- 482
- Age
- 11mo ago

UGREEN Bluetooth 6.0 Adapter PC USB Bluetooth Dongle for PC Windows 11/10/8.1 EDR & BLE Modes Long Range Plug & Play Mini-Sized for Controller Headphone Keyboard Mouse etc.
- Price
- £6.68
- Rating
- 4.5/5
- Reviews
- 4,004
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
47
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
2%
- TP-Link61%
- UGREEN21%
- Amazon Basics9%
- EasyULT3%
- SHUBEIEUMI2%
- MERCUSYS2%
- Open — no brand owns it (1 brand, 2%)
Demand
Bluetooth Adapter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Bluetooth Adapter search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bluetooth adapter99K/yr
- bluetooth69K/yr
- bluetooth dongle55K/yr
- bluetooth adapter pc37K/yr
- usb bluetooth adapter for pc29K/yr
- bluetooth dongle for pc34K/yr
- bluetooth usb19K/yr
- pc bluetooth adapter17K/yr
- bluetooth usb adapter for pc15K/yr
- bluetooth pc adapter10K/yr
Reviews and returns
What reviews say buyers love and hate about Bluetooth Adapter
We read the reviews and the return reasons for every product selling here.
“Connection frequently drops”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bluetooth Adapter questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









