Bluetooth Adapter
FailPrices span $3.23–$8.46, mostly outside the sweet spot, so Bluetooth Adapter is a Fail.
- Flapen Score
- 37 / 100Ranks 728 of 1,028 Computers & Accessories niches · −5 vs the category median of 4237
- Market size
- £280K/yr462K searches / yr
- 90-day growth
- -14.2%search demand this quarter
- Competition
- 86%top-5 click share · 7 brands · 47 sellers
Flapen Score
Bluetooth Adapter against its category
The dotted line is the Computers & Accessories average. Past it, Bluetooth Adapter is stronger. Inside it, weaker.
Market
The Bluetooth Adapter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bluetooth Adapter 462K times last year and spent an estimated £280K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
11.5% of searches ended in a purchase last week.
Shoppers searched for this 462K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £280K a year.
- Searches, last 12 months
- 462K
- Growth, 90 days vs prior 90
- -14.2%
- Conversion, latest week
- 11.5%
- Market size, estimated
- £280Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- bluetooth adapter99K searches a year
02 · Price
A sale here is worth £5.28.
Listings sell for £5.28 on average, from £3.23 to £8.46. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At £5.28 that is £21K to £26K a year per listing.
- Average price
- £5.28under the $15 to $100 sweet spot
- Price range
- £3.23–£8.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £21K–£26K
- Returns
- 2.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #11 within Networking Devices. It carries 31,099 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 8.4%
- Average rank
- #11in Networking Devices
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 31,099per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Bluetooth Adapter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TP-Link UB600 Bluetooth 6.0 USB Adapter for PC Nano Bluetooth Dongle Plug & Play Windows 11/10/8.1/7 Broader Coverage BLE Controller Headset Mouse Keyboard
- Price
- £6.02
- Rating
- 4.4/5
- Reviews
- 101,975
- Age
- 5mo ago
UGREEN Bluetooth 6.0 Adapter PC USB Bluetooth Dongle for PC Windows 11/10/8.1 EDR & BLE Modes Long Range Plug & Play Mini-Sized for Controller Headphone Keyboard Mouse etc.
- Price
- £6.68
- Rating
- 4.5/5
- Reviews
- 4,004
- Age
- 1y ago
TP-Link UB5A Nano 5.3 USB Bluetooth Adapter for PC USB Bluetooth Dongle for PC Broader Coverage Supports Windows Plug&Play Nano-Sized Compact&Portable BLE Controller Headset Mouse Keyboard
- Price
- £5.26
- Rating
- 4.5/5
- Reviews
- 62,151
- Age
- 4y ago
Amazon Basics Bluetooth 5.4 USB Adapter Dongle for PC USB Receiver for Bluetooth Mouse Keyboard Laptop Windows 11/10/8.1 Compatible
- Price
- £6.14
- Rating
- 4.4/5
- Reviews
- 681
- Age
- 9mo ago
TP-Link UB4A Nano USB Bluetooth Adapter for PC USB Bluetooth Dongle for PC Broader Coverage Supports Windows Plug&Play Nano-Sized Compact&Portable BLE Controller Headset Mouse Keyboard
- Price
- £4.07
- Rating
- 4.4/5
- Reviews
- 101,975
- Age
- 6y ago
Trending
90-day click momentumTP-Link UB600 Bluetooth 6.0 USB Adapter for PC Nano Bluetooth Dongle Plug & Play Windows 11/10/8.1/7 Broader Coverage BLE Controller Headset Mouse Keyboard
- Price
- £6.02
- Rating
- 4.4/5
- Reviews
- 101,975
- Age
- 5mo ago
USB Bluetooth 5.4 Adapter 1Pack Bluetooth Dongle Adapter for PC Wireless Blootooth Receiver Stick for Desktop Laptop Headphone Keyboard Mouse Controller Support Windows 8.1/10/11 Plug and Play
- Price
- £4.89
- Rating
- 4.0/5
- Reviews
- 39
- Age
- 8mo ago
Amazon Basics Bluetooth 5.4 USB Adapter Dongle for PC USB Receiver for Bluetooth Mouse Keyboard Laptop Windows 11/10/8.1 Compatible
- Price
- £6.14
- Rating
- 4.4/5
- Reviews
- 681
- Age
- 9mo ago
EasyULT USB Bluetooth 5.0 Adapter for PC Laptop Wireless Bluetooth Dongle/Receiver for windows 11/10/8/8.1/7 Plug and Play Wireless Transfer for Headset Speaker Keyboard Mouse Printer
- Price
- £3.23
- Rating
- 4.3/5
- Reviews
- 5,157
- Age
- 6y ago
TP-Link UB500 Plus Long Range USB Bluetooth Adapter PC Wireless Connectivity Adjustable Multi-Directional Antenna 5.3 Bluetooth Dongle for PC Wins Mini-Sized Plug&Play
- Price
- £8.46
- Rating
- 4.5/5
- Reviews
- 62,151
- Age
- 1y ago
Newest
by launch dateTP-Link UB600 Bluetooth 6.0 USB Adapter for PC Nano Bluetooth Dongle Plug & Play Windows 11/10/8.1/7 Broader Coverage BLE Controller Headset Mouse Keyboard
- Price
- £6.02
- Rating
- 4.4/5
- Reviews
- 101,975
- Age
- 5mo ago
USB Bluetooth 5.4 Adapter 1Pack Bluetooth Dongle Adapter for PC Wireless Blootooth Receiver Stick for Desktop Laptop Headphone Keyboard Mouse Controller Support Windows 8.1/10/11 Plug and Play
- Price
- £4.89
- Rating
- 4.0/5
- Reviews
- 39
- Age
- 8mo ago
Amazon Basics Bluetooth 5.4 USB Adapter Dongle for PC USB Receiver for Bluetooth Mouse Keyboard Laptop Windows 11/10/8.1 Compatible
- Price
- £6.14
- Rating
- 4.4/5
- Reviews
- 681
- Age
- 9mo ago
SHUBEIEUMI Bluetooth 6.0 Adapter PC Wireless Bluetooth Dongle Receiver Plug and Play Bluetooth Stick for Windows 11/10/8.1 for Controller Headphone Keyboard Mouse
- Price
- £5.11
- Rating
- 4.4/5
- Reviews
- 482
- Age
- 11mo ago
UGREEN Bluetooth 6.0 Adapter PC USB Bluetooth Dongle for PC Windows 11/10/8.1 EDR & BLE Modes Long Range Plug & Play Mini-Sized for Controller Headphone Keyboard Mouse etc.
- Price
- £6.68
- Rating
- 4.5/5
- Reviews
- 4,004
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
47
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
2%
- TP-Link61%
- UGREEN21%
- Amazon Basics9%
- EasyULT3%
- SHUBEIEUMI2%
- MERCUSYS2%
- Open — no brand owns it (1 brand, 2%)
Demand
Bluetooth Adapter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Bluetooth Adapter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bluetooth adapter99K/yr
- bluetooth69K/yr
- bluetooth dongle55K/yr
- bluetooth adapter pc37K/yr
- usb bluetooth adapter for pc29K/yr
- bluetooth dongle for pc34K/yr
- bluetooth usb19K/yr
- pc bluetooth adapter17K/yr
- bluetooth usb adapter for pc15K/yr
- bluetooth pc adapter10K/yr
Reviews and returns
What reviews say buyers love and hate about Bluetooth Adapter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Connection frequently drops
connection quality is not the best for my use
Not great connectivity
I couldnt get it functioning as intended
Tried all sorts to no avail
Did not work
Compatibility seems to be a large issue as I noticed other reviewers also had similar problems
Not compatible with consoles fyi
Not a Bluetooth 5.3/5.4 compliant adapter
Terrible audio quality
The sound quality through my AirPods were not the best
not ideal if you care about clean audio
It broke
is now broken
Lasted a week
Love
Reliable connection
Connection is very good
Connectivity is stable
Good Quality
feels quality aswell the connection is strong
The build quality is excellent
Supports Linux
Very compatible
Works well with Windows 11
Good value for money
Great value
Good for the price
Works exactly as advertised
worked as expected
Works as Intended
Return
2.3% Return rate 1% Fixable by listing
Compatibility seems to be a large issue as I noticed other reviewers also had similar problems
Not compatible with consoles fyi
Not a Bluetooth 5.3/5.4 compliant adapter
Connection frequently drops
connection quality is not the best for my use
Not great connectivity
I couldnt get it functioning as intended
Tried all sorts to no avail
Did not work
Terrible audio quality
The sound quality through my AirPods were not the best
not ideal if you care about clean audio
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bluetooth Adapter questions
Answered from the same tracked data.