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Bluetooth Adapter

Fail

Prices span $3.23–$8.46, mostly outside the sweet spot, so Bluetooth Adapter is a Fail.

Flapen Score
37
37 / 100
Ranks 728 of 1,028 Computers & Accessories niches · −5 vs the category median of 42
Market size
£280K/yr462K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
86%top-5 click share · 7 brands · 47 sellers

Flapen Score

Bluetooth Adapter against its category

The dotted line is the Computers & Accessories average. Past it, Bluetooth Adapter is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluetooth Adapter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bluetooth Adapter 462K times last year and spent an estimated £280K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 11.5% of those searches ended in a purchase.

Shoppers searched for this 462K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £280K a year.

Searches, last 12 months
462K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
11.5%
Market size, estimated
£280Ka year
Peak month
December1.9× the quietest month
Top search term
bluetooth adapter99K searches a year

02 · Price

A sale here is worth £5.28.

Listings sell for £5.28 on average, from £3.23 to £8.46. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At £5.28 that is £21K to £26K a year per listing.

Average price
£5.28under the $15 to $100 sweet spot
Price range
£3.23–£8.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
£21K–£26K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #11 within Networking Devices. It carries 31,099 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
8.4%
Average rank
#11in Networking Devices
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
31,099per listing
Listings tracked
11

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Bluetooth Adapter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

£0£28K£56K£84K£112K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

47

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

2%

  • TP-Link61%
  • UGREEN21%
  • Amazon Basics9%
  • EasyULT3%
  • SHUBEIEUMI2%
  • MERCUSYS2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Bluetooth Adapter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Bluetooth Adapter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bluetooth adapter99K/yr
  • bluetooth69K/yr
  • bluetooth dongle55K/yr
  • bluetooth adapter pc37K/yr
  • usb bluetooth adapter for pc29K/yr
  • bluetooth dongle for pc34K/yr
  • bluetooth usb19K/yr
  • pc bluetooth adapter17K/yr
  • bluetooth usb adapter for pc15K/yr
  • bluetooth pc adapter10K/yr

Reviews and returns

What reviews say buyers love and hate about Bluetooth Adapter

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Connectivity-Overall”
18%of negative reviews mention “Connectivity-Overall”
2.3%of orders come back
“Connection frequently drops”
A buyer, on “Connectivity-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Bluetooth Adapter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data