Is blue tooth mouse profitable to sell on Amazon United Kingdom?

The niche generates £152K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.6%. Flapen's verdict: Skip it (40/100).

How competitive is the blue tooth mouse niche?

3 brands and 137 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in blue tooth mouse?

Top complaints mined from reviews: Durability, Connectivity-Overall, Quality-Overall. The return rate is 2.0%.

When does demand for blue tooth mouse peak?

Demand peaks in Oct; the busiest month runs 1.9× the quietest.

What does it cost to enter the blue tooth mouse niche?

Listings span £6.91–£60.50; the average listing price is £20.06 (sweet spot $15–$100). The average incumbent carries 7,030 reviews — the moat a new listing must climb.

blue tooth mouse

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great£20.06

avg listing price — sweet spot $15–$100

Price range

Great£6.91–£60.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Returns

Great2.0%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay£152K

£152K/yr · 87K searches

Review moat

Bad7,029.82

avg incumbent reviews — the moat a new listing must climb

Competition

Bad81%

top-5 click share — a locked-up shelf

Growth

Bad-29.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, blue tooth mouse is a £152K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 40/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

blue tooth mouse market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: £120K–£160K; units × avg price
Conversion rate: 8.7%
Avg BSR: #48
Page quality: 0%
Prime: 100%
Sponsored: 64%
Out of stock: 2.6%
Avg brand age: 34 months
Avg seller age: 169 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

137

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Logitech92%
Generic5%
GLOBAL TECH3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.6% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.9×

Open Trend

Top blue tooth mouse search terms

logitech bluetooth mouse24K/yr -38.5%6.6% conv.
bluetooth mouse for tablet13K/yr -24.1%3.6% conv.
bluetooth mouse logitech10K/yr -52.2%5.8% conv.
logitech mouse bluetooth6K/yr -14.9%7.6% conv.
mini bluetooth mouse6K/yr -25.8%1.8% conv.
logitech m2405K/yr +3.1%14.3% conv.
logitech m240 silent bluetooth mouse4K/yr +1.4%20.1% conv.
logitech silent mouse6K/yr -29.2%6.6% conv.
small bluetooth mouse5K/yr -23.0%3.0% conv.
tablet mouse4K/yr -26.4%2.2% conv.

All search terms

Top blue tooth mouse products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Logitech M240 Silent Bluetooth Mouse Wireless Compact Portable Smooth Tracking 18-Month Battery for Windows macOS ChromeOS Compatible with PC Mac Laptop Tablets - Graphite

Logitech£11.744.5★8,279 rev

Logitech Pebble Mouse 2 M350s Slim Bluetooth Wireless Mouse Portable Lightweight Customisable Button Quiet Clicks Easy-Switch for Windows macOS iPadOS Android Chrome OS - Graphite

Logitech£12.784.5★3,984 rev

Logitech Signature M650 L Full Size Wireless Mouse - for Large Sized Hands Silent Clicks Customisable Side Buttons Bluetooth Multi-Device Compatibility - Grey

Logitech£24.474.4★12,842 rev

Logitech Signature M650 Wireless Mouse - For Small to Medium Sized Hands 2-Year Battery Silent Clicks Customisable Side Buttons Bluetooth Multi-Device Compatibility - Grey

Logitech£23.194.4★12,842 rev

Wireless Bluetooth LED Mouse Rechargeable Silent Slim Ergonomic RGB Mouse for Laptop PC Tablet Dual Mode 2.4G & Bluetooth Type-C Charging Black

Generic£6.914.1★22 rev

Newest

by launch date

Logitech MX Master 3S - Wireless Performance Mouse with Ultra-fast Scrolling Ergo 8K DPI Track on Glass Quiet Clicks USB-C Bluetooth Windows Linux Chrome - Graphite

Logitech£60.50738 rev

9mo ago

Wireless Bluetooth LED Mouse Rechargeable Silent Slim Ergonomic RGB Mouse for Laptop PC Tablet Dual Mode 2.4G & Bluetooth Type-C Charging Black

Generic£6.9122 rev

2y ago

Logitech Pebble Mouse 2 M350s Slim Bluetooth Wireless Mouse Portable Lightweight Customisable Button Quiet Clicks Easy-Switch for Windows macOS iPadOS Android Chrome OS - Graphite

Logitech£12.783,984 rev

2y ago

Logitech M240 Silent Bluetooth Mouse Wireless Compact Portable Smooth Tracking 18-Month Battery for Windows macOS ChromeOS Compatible with PC Mac Laptop Tablets - Graphite

Logitech£11.748,279 rev

3y ago

Logitech M240 Silent Bluetooth Mouse Wireless Compact Portable Smooth Tracking 18-Month Battery for Windows macOS ChromeOS Compatible with PC Mac Laptop Tablets - White

Logitech£11.788,279 rev

3y ago

What buyers say about blue tooth mouse

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money14%

“Great price”

Connectivity-Overall11%

“instant connection”

Quality-Overall10%

“beautifully made”

Touch/Button Controls9%

“Buttons are nice”

Ease Of Use6%

“Comfortable to use”

Size-Overall6%

“Really pleased small”

Comfort-Overall5%

“This is comfortable”

Battery Life4%

“Battery lasts ages”

Compatibility-Overall4%

“Works well with my iPad”

Assembly/Installation4%

“Easy to install”

What buyers complain about

Durability12%

“Broke in 6 months”

Connectivity-Overall10%

“it'd immediately say failed to connect”

Quality-Overall9%

“Poor performance”

Touch/Button Controls8%

“the buttons do not work”

Size-Overall7%

“a bit loose”

Functionality-Overall5%

“or way too slow”

Charging5%

“does not hold a charge”

Noise Level4%

“Unbelievable noisy clicks”

Value For Money4%

“May be bit expensive than other cheap brands”

Instructions/User Manual/Troubleshooting2%

“The supplied limited instructions are woeful, and don't tell about the top and battery replacement”

Top return reasons

Size-Overall18%

Connectivity-Overall16%

Functionality-Overall14%

Compatibility-Overall12%

Touch/Button Controls7%

Defective Material/Parts3%

Comfort-Overall3%

Quality-Overall3%

Charging2%

Product Condition2%

Common questions

Is blue tooth mouse profitable to sell on Amazon United Kingdom?: The niche generates £152K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.6%. Flapen's verdict: Skip it (40/100).
How competitive is the blue tooth mouse niche?: 3 brands and 137 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in blue tooth mouse?: Top complaints mined from reviews: Durability, Connectivity-Overall, Quality-Overall. The return rate is 2.0%.
When does demand for blue tooth mouse peak?: Demand peaks in Oct; the busiest month runs 1.9× the quietest.
What does it cost to enter the blue tooth mouse niche?: Listings span £6.91–£60.50; the average listing price is £20.06 (sweet spot $15–$100). The average incumbent carries 7,030 reviews — the moat a new listing must climb.