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Bitaxe

Fail

The top 5 brands take 100% of clicks, so Bitaxe is a Fail.

Flapen Score
26
26 / 100
Ranks 975 of 1,028 Computers & Accessories niches · −16 vs the category median of 42
Market size
£45K/yr25K searches / yr
90-day growth
-42.7%search demand this quarter
Competition
97%top-5 click share · 4 brands · 5 sellers

Flapen Score

Bitaxe against its category

The dotted line is the Computers & Accessories average. Past it, Bitaxe is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bitaxe market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bitaxe 25K times last year and spent an estimated £45K. All 4 brands take every click. Flapen scores it 26 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -42.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-42.7%
Conversion, latest week
1.5%
Market size, estimated
£45Ka year
Top search term
bitaxe16K searches a year

02 · Price

A sale here is worth £120.49.

Listings sell for £120.49 on average, from £56.38 to £345.50. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £120.49 that is £0 to £12K a year per listing.

Average price
£120.49above the $15 to $100 sweet spot
Price range
£56.38–£345.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
5.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 50.0% of listings are out of stock. The average listing ranks #378 within Components & Replacement Parts. It carries 42 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
83%
Out of stock, average day
50.0%
Average rank
#378in Components & Replacement Parts
Average rating
3.90 starsAmazon United Kingdom average 4.36 stars
Average reviews
42per listing
Listings tracked
6

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 14 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
14 months

Products

Top Bitaxe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£27K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • POWER MINING59%
  • DTV ₿ ELECTRONICS27%
  • Magic miner11%
  • Generic3%

Demand

Bitaxe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500DecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.6× · 8 of 12 months tracked

Search terms

Top Bitaxe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bitaxe16K/yr
  • bitaxe miner5K/yr
  • bitaxe gamma 601 solo miner5K/yr

Reviews and returns

What reviews say buyers love and hate about Bitaxe

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Socket/Port/Plug33%−0.44

Ok. doesn't come with UK plug

Noise Level11%+0.36

people moaning about the fan noise

ignore fan noise reviews

Durability8%−0.10

it dies again within 30 minutes

Love

Assembly/Installation43%+3.47

Easy to set up

Setup was super easy — it connected to WiFi without any fuss

easy enough to set up

Ease Of Use15%+0.54

simple enough for a first time mining user

easy enough to set up

the interface is straightforward even if youre not deep into mining

Quality-Overall10%−0.03

The product is good in concept

I advise this is good item

Design-Overall6%−0.03

Fairly well built

Storage Capacity4%+0.27

and doesnt take up much space

Return

5.0% Return rate 0% Fixable by listing

Functionality-Overall38%█▃▂▆▄▂
Connectivity-Overall19%▁▁▄▁▁█
Heating13%▁▁▇▁█▁
Noise Level13%▁█▁▅▇▁

people moaning about the fan noise

ignore fan noise reviews

Defective Material/Parts10%▁█▆▁▁▁

FAQ

Common Bitaxe questions

Answered from the same tracked data.