Skip to content

Bag

Maybe

The top 5 products take only 19% of clicks. But buyers convert on only 1.0% of searches, so Bag is a Maybe.

Flapen Score
55
55 / 100
Top 8% of 1,028 Computers & Accessories niches · +13 vs the category median of 42
Market size
£226K/yr1.2M searches / yr
90-day growth
-2.6%search demand this quarter
Competition
19%top-5 click share · 52 brands · 141 sellers

Flapen Score

Bag against its category

The dotted line is the Computers & Accessories average. Past it, Bag is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bag 1.2M times last year and spent an estimated £226K. The top 5 brands take 54% of clicks. Demand peaks in Aug–Sep. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £226K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-2.6%
Conversion, latest week
1.0%
Market size, estimated
£226Ka year
Peak month
September2.2× the quietest month
Top search term
bags416K searches a year

02 · Price

A sale here is worth £18.39.

Listings sell for £18.39 on average, from £5.16 to £37.91. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £18.39 that is £2K to £5K a year per listing.

Average price
£18.39inside the $15 to $100 sweet spot
Price range
£5.16–£37.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #187 within Laptop Accessories. It carries 2,486 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#187in Laptop Accessories
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,486per listing
Listings tracked
114

04 · Newcomers

8 of last year's 45 launches cleared the first-year sales bar.

45 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
45
Successful launches
8Amazon's first-year sales bar
Average brand age
42 months

Products

Top Bag products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 19% of clicks, no more. An open shelf where new products get seen.

£0£5K£9K£14K£18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

52 falling

Sellers

141

Est. top-5 brand share

54%

Top 20: 85%

Est. top-5 click share

19%

Top 20: 46%

Open market

42%

  • LOVEVOOK18%
  • MATEIN13%
  • Amazon Essentials13%
  • bagsmart6%
  • ETRONIK4%
  • Amazon Basics4%

Demand

Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.2×

Search terms

Top Bag search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bags416K/yr
  • work bag244K/yr
  • work bags for women208K/yr
  • mens bag96K/yr
  • mens bags64K/yr
  • womens work bag63K/yr
  • men bag27K/yr
  • work bags24K/yr
  • men bags13K/yr
  • bag for work11K/yr

Reviews and returns

What reviews say buyers love and hate about Bag

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
2.0%of orders come back
“It was smaller”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bag questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data