Bag
MaybeThe top 5 products take only 19% of clicks. But buyers convert on only 1.0% of searches, so Bag is a Maybe.
- Flapen Score
- 55 / 100Top 8% of 1,028 Computers & Accessories niches · +13 vs the category median of 4255
- Market size
- £226K/yr1.2M searches / yr
- 90-day growth
- -2.6%search demand this quarter
- Competition
- 19%top-5 click share · 52 brands · 141 sellers
Flapen Score
Bag against its category
The dotted line is the Computers & Accessories average. Past it, Bag is stronger. Inside it, weaker.
Market
The Bag market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bag 1.2M times last year and spent an estimated £226K. The top 5 brands take 54% of clicks. Demand peaks in Aug–Sep. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £226K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -2.6%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £226Ka year
- Peak month
- September2.2× the quietest month
- Top search term
- bags416K searches a year
02 · Price
A sale here is worth £18.39.
Listings sell for £18.39 on average, from £5.16 to £37.91. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £18.39 that is £2K to £5K a year per listing.
- Average price
- £18.39inside the $15 to $100 sweet spot
- Price range
- £5.16–£37.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #187 within Laptop Accessories. It carries 2,486 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 4.0%
- Average rank
- #187in Laptop Accessories
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,486per listing
- Listings tracked
- 114
04 · Newcomers
8 of last year's 45 launches cleared the first-year sales bar.
45 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 45
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Bag products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MATEIN Travel Laptop Backpack Work Bag Lightweight Laptop Bag Rucksack for Men Work Anti Theft Business Backpack Water Resistant School Rucksack Gift for Men and Women Fits 15.6 Inch Grey
- Price
- £15.16
- Rating
- 4.7/5
- Reviews
- 27,351
- Age
- 5y ago

MATEIN 17 Inch Laptop Backpack with Lunch Compartment TSA Large Travel Rucksack for Men Women with Laptop Compartment Water Resistant Work Bag with Padded Straps for School Backpack Black
- Price
- £25.83
- Rating
- 4.6/5
- Reviews
- 1,869
- Age
- 4y ago

ETRONIK Laptop Lunch Backpack for Women 15.6 inch Laptop Backpack with USB Port Teacher Nurse Work Bag with Cooler Bag Insulated Rucksack for Women Business Work Picnic Gift Black
- Price
- £22.78
- Rating
- 4.7/5
- Reviews
- 5,857
- Age
- 4y ago

Amazon Essentials Womens Quilted Cotton Tote Handbag Black One Size
- Price
- £23.01
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 2mo ago

szyanlai Corduroy Tote Bags for Women Large Tote Bag with Zipper Shoulder Bags Handbags for College School Work Shopping Travel (Black L)
- Price
- £10.95
- Rating
- 3.7/5
- Reviews
- 99
- Age
- 8mo ago
Trending
estimated 90-day click momentum
LOVEVOOK Tote Bag for Women 15.6 Inch Puffer Laptop Bag Lightweight Large Work Bag with Compartments Water Resistant Shoulder Handbag Office Briefcase for Work School Travel
- Price
- £21.25
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 4mo ago

Amazon Essentials Unisex Adults Convertible Nylon Rucksack Tote Bag with Zip and Adjustable Straps Khaki One Size
- Price
- £18.22
- Rating
- 4.1/5
- Reviews
- 84
- Age
- 3mo ago

Amazon Essentials Unisex Adults Convertible Nylon Rucksack Tote Bag with Zip and Adjustable Straps Olive One Size
- Price
- £18.00
- Rating
- 4.1/5
- Reviews
- 84
- Age
- 3mo ago

Amazon Essentials Womens Quilted Cotton Tote Handbag Black One Size
- Price
- £23.01
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 2mo ago

MATEIN Travel Laptop Backpack Work Bag Lightweight Laptop Bag Rucksack for Men Work Anti Theft Business Backpack Water Resistant School Rucksack Gift for Men and Women Fits 15.6 Inch Dark Black
- Price
- £20.34
- Rating
- 4.7/5
- Reviews
- 27,351
- Age
- 1y ago
Newest
by launch date
Amazon Essentials Womens Quilted Cotton Tote Handbag Black One Size
- Price
- £23.01
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 2mo ago

Amazon Essentials Unisex Adults Convertible Nylon Rucksack Tote Bag with Zip and Adjustable Straps Olive One Size
- Price
- £18.00
- Rating
- 4.1/5
- Reviews
- 84
- Age
- 3mo ago

Amazon Essentials Unisex Adults Convertible Nylon Rucksack Tote Bag with Zip and Adjustable Straps Khaki One Size
- Price
- £18.22
- Rating
- 4.1/5
- Reviews
- 84
- Age
- 3mo ago

LOVEVOOK Tote Bag for Women 15.6 Inch Puffer Laptop Bag Lightweight Large Work Bag with Compartments Water Resistant Shoulder Handbag Office Briefcase for Work School Travel
- Price
- £21.25
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 4mo ago

LOVEVOOK Laptop Tote Bags for Women 15.6 Inch Puffer Handbags with a Built-in Large Water Bottle Pocket Quilted Shoulder Bag for Work Teacher College School Business Gym
- Price
- £18.89
- Rating
- 4.8/5
- Reviews
- 286
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 19% of clicks, no more. An open shelf where new products get seen.
Brands
52 falling
Sellers
141
Est. top-5 brand share
54%
Top 20: 85%
Est. top-5 click share
19%
Top 20: 46%
Open market
42%
- LOVEVOOK18%
- MATEIN13%
- Amazon Essentials13%
- bagsmart6%
- ETRONIK4%
- Amazon Basics4%
Demand
Bag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.2×
Search terms
Top Bag search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bags416K/yr
- work bag244K/yr
- work bags for women208K/yr
- mens bag96K/yr
- mens bags64K/yr
- womens work bag63K/yr
- men bag27K/yr
- work bags24K/yr
- men bags13K/yr
- bag for work11K/yr
Reviews and returns
What reviews say buyers love and hate about Bag
We read the reviews and the return reasons for every product selling here.
“It was smaller”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bag questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









