Skip to content

Bag

Maybe

The top 5 products take only 19% of clicks. But buyers convert on only 1.0% of searches, so Bag is a Maybe.

Flapen Score
55
55 / 100
Top 8% of 1,028 Computers & Accessories niches · +13 vs the category median of 42
Market size
£226K/yr1.2M searches / yr
90-day growth
-2.6%search demand this quarter
Competition
19%top-5 click share · 52 brands · 141 sellers

Flapen Score

Bag against its category

The dotted line is the Computers & Accessories average. Past it, Bag is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bag 1.2M times last year and spent an estimated £226K. The top 5 brands take 54% of clicks. Demand peaks in Aug–Sep. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £226K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-2.6%
Conversion, latest week
1.0%
Market size, estimated
£226Ka year
Peak month
September2.2× the quietest month
Top search term
bags416K searches a year

02 · Price

A sale here is worth £18.39.

Listings sell for £18.39 on average, from £5.16 to £37.91. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £18.39 that is £2K to £5K a year per listing.

Average price
£18.39inside the $15 to $100 sweet spot
Price range
£5.16–£37.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #187 within Laptop Accessories. It carries 2,486 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#187in Laptop Accessories
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,486per listing
Listings tracked
114

04 · Newcomers

Amazon counts 8 of last year's 45 launches as successful.

45 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
45
Successful launches
8Amazon's first-year sales bar
Average brand age
42 months

Products

Top Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

£0£5K£9K£14K£18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

52 falling

Sellers

141

Top-5 brand share

54%

Top 20: 85%

Top-5 click share

19%

Top 20: 46%

Open market

42%

  • LOVEVOOK18%
  • MATEIN13%
  • Amazon Essentials13%
  • bagsmart6%
  • ETRONIK4%
  • Amazon Basics4%

Demand

Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.2×

Search terms

Top Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bags416K/yr
  • work bag244K/yr
  • work bags for women208K/yr
  • mens bag96K/yr
  • mens bags64K/yr
  • womens work bag63K/yr
  • men bag27K/yr
  • work bags24K/yr
  • men bags13K/yr
  • bag for work11K/yr

Reviews and returns

What reviews say buyers love and hate about Bag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.01

It was smaller

Too big

doesnt fit

Quality-Overall11%+0.26

Poor quality

This bag is very low quality - spend a bit extra to actually get a good quality bag

Cheaply made poor Quality

Durability8%−0.09

durability is clearly a problem

Falling Apart

fell apart

Zipper Quality4%−0.06

zip broke

Zip broke

Broken zipper after 3 weeks

Value For Money3%+1.40

Expensive

Looks expensive

Not worth the price

Love

Quality-Overall19%+0.26

The build quality is excellent

Amazing quality

Seems like decent build quality

Size-Overall13%−0.01

Great size bag

Brilliant size

Great size really comfortable

Value For Money11%+1.40

Good Value

Amazing Value

Excellent Value

Pockets/Compartments8%+0.74

Lots of compartments

lots of pockets

Great pockets

Storage Capacity6%+0.59

Good storage

loads of storage

Big capacity

Return

2.0% Return rate 74% Fixable by listing

Size-Overall58%▇█▇█▇▆

It was smaller

Too big

doesnt fit

Quality-Overall9%█▅▇▆▆█

Poor quality

This bag is very low quality - spend a bit extra to actually get a good quality bag

Cheaply made poor Quality

Material Quality4%▇▇▆█▆█

Very thin material

Very flimsy material

Quality of materials poor

Zipper Quality3%█▅▅▇█▅

zip broke

Zip broke

Broken zipper after 3 weeks

Advertised Vs Actual Product3%▇█▅▅▇▇

MISLEADING

Not as described

This is very misleading

FAQ

Common Bag questions

Answered from the same tracked data.