Skip to content

Backpack with Wheels

Maybe

Products sell for $35.34 on average, inside the sweet spot. But buyers convert on only 0.6% of searches, so Backpack with Wheels is a Maybe.

Flapen Score
56
56 / 100
Top 7% of 1,028 Computers & Accessories niches · +14 vs the category median of 42
Market size
£83K/yr387K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
31%top-5 click share · 24 brands · 38 sellers

Flapen Score

Backpack with Wheels against its category

The dotted line is the Computers & Accessories average. Past it, Backpack with Wheels is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Backpack with Wheels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Backpack with Wheels 387K times last year and spent an estimated £83K. The top 5 brands take 57% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 387K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
387K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
0.6%
Market size, estimated
£83Ka year
Peak month
September1.3× the quietest month
Top search term
backpack with wheels95K searches a year

02 · Price

A sale here is worth £35.34.

Listings sell for £35.34 on average, from £13.27 to £72.79. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £35.34 that is £0 to £4K a year per listing.

Average price
£35.34inside the $15 to $100 sweet spot
Price range
£13.27–£72.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #133 within Laptop Accessories. It carries 972 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
60%
Out of stock, average day
8.2%
Average rank
#133in Laptop Accessories
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
972per listing
Listings tracked
55

04 · Newcomers

Amazon counts 6 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
6Amazon's first-year sales bar
Average brand age
45 months

Products

Top Backpack with Wheels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

38

Top-5 brand share

57%

Top 20: 97%

Top-5 click share

31%

Top 20: 67%

Open market

36%

  • MATEIN16%
  • Amazon Basics12%
  • Cabin Max10%
  • Ponhog10%
  • Bordlite9%
  • Mountain Warehouse8%

Demand

Backpack with Wheels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Backpack with Wheels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • backpack with wheels95K/yr
  • wheeled backpack44K/yr
  • rucksack with wheels36K/yr
  • laptop bag with wheels25K/yr
  • wheeled laptop bag22K/yr
  • laptop bag on wheels17K/yr
  • laptop trolley bag on wheels17K/yr
  • travel backpack with wheels18K/yr
  • rucksack on wheels17K/yr
  • rolling backpack11K/yr

Reviews and returns

What reviews say buyers love and hate about Backpack with Wheels

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.06

Bit on the small side

They are a bit too long

Bigger than expected

Handle Quality12%−0.11

Awful handle snapped on backpack during first use in

the handle was stuck on the one I received

Handle not long enough

Quality-Overall10%+0.60

The overall build quality feels weak

quality is woeful

Bad quality

Durability8%−0.09

Fell apart

Broke within 15 minutes of wearing

Durability issues

Strap/String Quality4%−0.03

poor quality - strap broke on day one

one of the rucksack straps broke

Avoid, short padded section on the straps

Love

Quality-Overall19%+0.60

Great quality bag

Excellent product

Spot on quality

Size-Overall14%−0.06

Nice size

easy to fit

Fits everything he needs it to

Value For Money10%+1.01

Excellent value for money

Good for the price

Amazing Value

Strength8%+0.72

Great sturdy Backpack

Its very sturdy

Good sturdy bag

Storage Capacity5%+0.50

Storage

Lots of space

So much storage

Return

2.1% Return rate 66% Fixable by listing

Size-Overall52%▇█▇▇▆▇

Bit on the small side

They are a bit too long

Bigger than expected

Weight Heavy7%█▅▆▄▆▃

Its becomes very heavy to carry

Too heavy

It is heavier than my travel luggage for flights

Handle Quality5%▂▄▃▅▅█

Awful handle snapped on backpack during first use in

the handle was stuck on the one I received

Handle not long enough

Quality-Overall4%▅▅▇█▇▅

The overall build quality feels weak

quality is woeful

Bad quality

Zipper Quality3%█▂▇▅▅█

Zips fell off

The zips burst after 2 uses

Zip failed quickly making backpacking

FAQ

Common Backpack with Wheels questions

Answered from the same tracked data.