Is backpack with wheels profitable to sell on Amazon United Kingdom?

The niche generates £83K/yr across 55 tracked products. 6 of 17 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Worth a look (56/100).

How competitive is the backpack with wheels niche?

24 brands and 38 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in backpack with wheels?

Top complaints mined from reviews: Size-Overall, Handle Quality, Quality-Overall. The return rate is 2.1%.

When does demand for backpack with wheels peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the backpack with wheels niche?

Listings span £13.27–£72.79; the average listing price is £35.34 (sweet spot $15–$100). The average incumbent carries 972 reviews — the moat a new listing must climb.

backpack with wheels

Worth a look

Shows a sweet-spot price point ($35.34 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible£35.34

avg listing price — sweet spot $15–$100

Price range

Great£13.27–£72.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Great31%

top-5 click share — an open shelf

Brand share

Great57%

top-5 brand share — no brand owns this niche

Returns

Good2.1%

return rate — above 5% kills the launch gate

Review moat

Good971.65

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£83K

£83K/yr · 387K searches

Growth

Bad-12.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, backpack with wheels is a £83K/yr Amazon United Kingdom market (387K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

backpack with wheels market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £88K–£106K; units × avg price
Conversion rate: 0.6%
Avg BSR: #133
Page quality: 0%
Prime: 60%
Sponsored: 84%
Out of stock: 8.2%
Avg brand age: 45 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

24 falling

Sellers

Top-5 brand share

57%

Top 20: 97%

Top-5 click share

31%

Top 20: 67%

Open market

36%

MATEIN16%
Amazon Basics12%
Cabin Max10%
Ponhog10%
Bordlite9%
Mountain Warehouse8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top backpack with wheels search terms

backpack with wheels95K/yr -0.7%0.4% conv.
wheeled backpack44K/yr -25.6%0.3% conv.
rucksack with wheels36K/yr -18.2%0.5% conv.
laptop bag with wheels25K/yr -24.7%0.3% conv.
wheeled laptop bag22K/yr -22.1%0.3% conv.
laptop bag on wheels17K/yr -3.1%0.5% conv.
laptop trolley bag on wheels17K/yr -20.5%0.4% conv.
travel backpack with wheels18K/yr -21.2%0.2% conv.
rucksack on wheels17K/yr -5.8%0.3% conv.
rolling backpack11K/yr -1.8%0.3% conv.

All search terms

Top backpack with wheels products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MATEIN Travel Backpack with Wheels Rucksack with Wheels Cabin Size Wheeled Backpack 17inch Laptop Trolley Business Cabin Bag Carry On Suitcase Hand Luggage School Backpack for Women Men Uni Black

MATEIN£43.834.5★1,476 rev

Amazon Basics Rolling Wheeled Backpack Duffel Bag Telescopic Handle Lightweight and Durable Trolley in Ripstop Fabric 137 L 40.6 x 40.6 x 88.9 cm Black

Amazon Basics£54.794.2★5,400 rev

Ponhog Rolling Laptop Travel Backpack with Wheels for Women - 16 Inch Laptop Wheeled Backpack Carry on Trolley Suitcase Black Computer Bag for Adults Business College Work Overnight Black

Ponhog£47.434.3★404 rev

Ytonet Lockable Wheeled Laptop Bag 17.3 Inch Laptop Bag with Wheels

Ytonet£46.404.5★121 rev

Mountain Warehouse Voyager Wheelie 50 + 20 Litre Rucksack - Padded Airmesh Back Daypack with Lockable Zips & Adjustable Straps - All Season Camping Outdoors & Trekking Jet Black One Size

Mountain Warehouse£69.804.4★206 rev

Newest

by launch date

Guinness 3-in-1 Cabin Backpack with Wheels 40x25x20cm Ryanair Underseat Travel Bag | Wheeled Backpack & Trolley Holdall | Flight Approved for easyJet Jet2 & Wizz Air | Guinness Branded Luggage

GUINNESS THE 1759£15.501 rev

2mo ago

Bordlite Ryanair Cabin Approved Wheeled Backpack 40x25x20cm 2 in 1 Lightweight Trolley Bag & Rucksack on Wheels (20L) Underseat Hand Luggage for Travel Business Weekend Trips - Blue

Bordlite£13.70160 rev

8mo ago

80L Wheeled Duffel Backpack Rolling Travel Bag Water Resistant Holdall with Hidden Straps Heavy Duty Foldable Sports Duffel Bag for Overnight Camping Beach Business Trip Storage (Blue)

Boniffyy£52.786 rev

9mo ago

Ponhog Rolling Laptop Travel Backpack with Wheels for Women - 16 Inch Laptop Wheeled Backpack Carry on Trolley Suitcase Black Computer Bag for Adults Business College Work Overnight Black

Ponhog£47.43404 rev

10mo ago

Bordlite EasyJet Cabin Approved Wheeled Backpack 45x36x20cm 2 in 1 Lightweight Trolley Bag & Rucksack on Wheels (1.53kg 36L) Underseat Hand Luggage for Travel Business Weekend Trips - Black

Bordlite£15.1323 rev

10mo ago

What buyers say about backpack with wheels

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Great quality bag”

Size-Overall14%

“Nice size”

Value For Money10%

“Excellent value for money”

Strength8%

“Great sturdy Backpack”

Storage Capacity5%

“Storage”

Pockets/Compartments5%

“loads of space and pockets”

Portability5%

“Versatile”

Wheel Quality4%

“Great bag with wheels”

Comfort-Overall3%

“was very comfortable”

Advertised Vs Actual Product2%

“Exactly as advertised”

What buyers complain about

Size-Overall17%

“Bit on the small side”

Handle Quality12%

“Awful handle snapped on backpack during first use in”

Quality-Overall10%

“The overall build quality feels weak”

Durability8%

“Fell apart”

Strap/String Quality4%

“poor quality - strap broke on day one”

Weight Heavy4%

“Its becomes very heavy to carry”

Wheel Quality3%

“Noisy Wheels & Weak Handle”

Value For Money3%

“Not Worth the Money”

Zipper Quality3%

“Zips fell off”

Portability2%

“It is heavier than my travel luggage for flights”

Top return reasons

Size-Overall52%

Weight Heavy7%

Handle Quality5%

Quality-Overall4%

Zipper Quality3%

Strap/String Quality3%