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Backpack

Maybe

Shoppers spend $2.3M a year here. But buyers convert on only 1.2% of searches, so Backpack is a Maybe.

Flapen Score
61
61 / 100
Top 3% of 1,028 Computers & Accessories niches · +19 vs the category median of 42
Market size
£2.3M/yr11.2M searches / yr
90-day growth
+6.1%search demand this quarter
Competition
36%top-5 click share · 29 brands · 67 sellers

Flapen Score

Backpack against its category

The dotted line is the Computers & Accessories average. Past it, Backpack is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Backpack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Backpack 11.2M times last year and spent an estimated £2.3M. The top 5 brands take 49% of clicks. Demand peaks in Aug–Sep. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 11.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.3M a year.

Searches, last 12 months
11.2M
Growth, 90 days vs prior 90
+6.1%
Conversion, latest week
1.2%
Market size, estimated
£2.3Ma year
Peak month
August1.9× the quietest month
Top search term
backpack3.1M searches a year

02 · Price

A sale here is worth £16.43.

Listings sell for £16.43 on average, from £7.16 to £25.83. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,500 to 3,000 of them. At £16.43 that is £41K to £49K a year per listing.

Average price
£16.43inside the $15 to $100 sweet spot
Price range
£7.16–£25.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
2,500–3,000
Revenue per listing a year
£41K–£49K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #60 within Laptop Accessories. It carries 5,694 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#60in Laptop Accessories
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,694per listing
Listings tracked
38

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£114K£227K£341K£455K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

67

Top-5 brand share

49%

Top 20: 90%

Top-5 click share

36%

Top 20: 78%

Open market

47%

  • MATEIN24%
  • Amazon Basics8%
  • VSNOON7%
  • Amazon Essentials5%
  • KEOFID5%
  • KLOSTAIN4%

Demand

Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

Search terms

Top Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • backpack3.1M/yr
  • rucksack718K/yr
  • laptop backpack838K/yr
  • bag738K/yr
  • school bag847K/yr
  • backpack womens528K/yr
  • rucksack for men509K/yr
  • hiking backpack352K/yr
  • backpack mens437K/yr
  • travel backpack451K/yr

Reviews and returns

What reviews say buyers love and hate about Backpack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.04

It was smaller

Too big

doesnt fit

Durability11%−0.08

Falling Apart

fell apart

Poor durability

Quality-Overall10%+0.95

Not well made

Bad quality

Poor quality, lasted less than 3 months

Zipper Quality7%−0.05

Broken zipper after 3 weeks

Broken zip

zip broke

Strap/String Quality5%−0.03

as the straps are far too short

strap already breaking

Poor quality straps

Love

Quality-Overall20%+0.95

High quality bag

Excellent product

Seems like decent build quality

Size-Overall13%−0.04

Great size really comfortable

Great size bag

Brilliant size

Value For Money13%+0.98

Excellent value

Cheap price

Amazing Value

Pockets/Compartments7%+0.62

lots of compartments

plenty of pockets

Lots of pockets

Storage Capacity7%+0.56

Plenty of room

Big capacity

Good storage

Return

2.0% Return rate 73% Fixable by listing

Size-Overall58%▇█▇█▇▆

It was smaller

Too big

doesnt fit

Quality-Overall10%▆▆█▆▇█

Not well made

Bad quality

Poor quality, lasted less than 3 months

Material Quality3%▅▄▅█▆█

Very thin material

Very flimsy material

Quality of materials poor

Zipper Quality3%█▃▄▃▆▆

Broken zipper after 3 weeks

Broken zip

zip broke

Advertised Vs Actual Product3%▇█▆▆▆█

MISLEADING

Not as described

This is very misleading

FAQ

Common Backpack questions

Answered from the same tracked data.