Backpack
MaybeShoppers spend an estimated $2.3M a year here. But buyers convert on only 1.2% of searches, so Backpack is a Maybe.
- Flapen Score
- 61 / 100Top 3% of 1,028 Computers & Accessories niches · +19 vs the category median of 4261
- Market size
- £2.3M/yr11.2M searches / yr
- 90-day growth
- +6.1%search demand this quarter
- Competition
- 36%top-5 click share · 29 brands · 67 sellers
Flapen Score
Backpack against its category
The dotted line is the Computers & Accessories average. Past it, Backpack is stronger. Inside it, weaker.
Market
The Backpack market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Backpack 11.2M times last year and spent an estimated £2.3M. The top 5 brands take 49% of clicks. Demand peaks in Aug–Sep. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 11.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.3M a year.
- Searches, last 12 months
- 11.2M
- Growth, 90 days vs prior 90
- +6.1%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £2.3Ma year
- Peak month
- August1.9× the quietest month
- Top search term
- backpack3.1M searches a year
02 · Price
A sale here is worth £16.43.
Listings sell for £16.43 on average, from £7.16 to £25.83. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,500 to 3,000 of them. At £16.43 that is £41K to £49K a year per listing.
- Average price
- £16.43inside the $15 to $100 sweet spot
- Price range
- £7.16–£25.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £41K–£49K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #60 within Laptop Accessories. It carries 5,694 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 2.0%
- Average rank
- #60in Laptop Accessories
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,694per listing
- Listings tracked
- 38
04 · Newcomers
2 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Backpack products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MATEIN Travel Laptop Backpack Work Bag Lightweight Laptop Bag Rucksack for Men Work Anti Theft Business Backpack Water Resistant School Rucksack Gift for Men and Women Fits 15.6 Inch Grey
- Price
- £15.16
- Rating
- 4.7/5
- Reviews
- 27,351
- Age
- 5y ago

KEOFID Classic Travel backpack for Men and Women Anti theft Laptop backpack with USB Charging Port for College Business(Black)
- Price
- £18.80
- Rating
- 4.6/5
- Reviews
- 2,724
- Age
- 2y ago

Amazon Basics 17-Inch Laptop Backpack Water Resistant Rucksack for Business Travel Work or School Padded Shoulder Straps Black
- Price
- £17.85
- Rating
- 4.6/5
- Reviews
- 2,714
- Age
- 1y ago

VSNOON Anti-Theft Laptop Backpack 15.6-17.3 inch Business Laptop Rucksack Bag with USB Charging Port & Lock Water Resistant Travel Backpack Computer Bag for Women Men Black
- Price
- £16.99
- Rating
- 4.6/5
- Reviews
- 2,951
- Age
- 3y ago

KLOSTAIN Cabin Bags 40x20x25 for Ryanair Underseat Travel Backpack Hand Luggage Carry-ons Bag Cabin Size 20L for Airplanes Flight Ruscksack Black
- Price
- £18.22
- Rating
- 4.6/5
- Reviews
- 7,591
- Age
- 2y ago
Trending
estimated 90-day click momentum
Amazon Essentials Unisex Adults Convertible Nylon Rucksack Tote Bag with Zip and Adjustable Straps Black One Size
- Price
- £18.34
- Rating
- 4.1/5
- Reviews
- 84
- Age
- 3mo ago

Classic Vintage Backpack for Adults and Kids with Adjustable Padded Shoulder Straps | School Bookbags for Girls Boys (Red)
- Price
- £7.16
- Rating
- 4.0/5
- Reviews
- 1,047
- Age
- 1y ago

szyanlai Hiking Backpack for Men Women 30L Ultra Lightweight Foldable Waterproof Rucksack Back Pack Rucksack for Men Women Kids Camping Travel
- Price
- £8.09
- Rating
- 4.2/5
- Reviews
- 78
- Age
- 9mo ago

MATEIN 17 Inch Laptop Backpack with Lunch Compartment TSA Large Travel Rucksack for Men Women with Laptop Compartment Water Resistant Work Bag with Padded Straps for School Backpack Black
- Price
- £25.83
- Rating
- 4.6/5
- Reviews
- 1,869
- Age
- 4y ago

KEOFID Classic Travel backpack for Men and Women Anti theft Laptop backpack with USB Charging Port for College Business(Black)
- Price
- £18.80
- Rating
- 4.6/5
- Reviews
- 2,724
- Age
- 2y ago
Newest
by launch date
Amazon Essentials Unisex Adults Convertible Nylon Rucksack Tote Bag with Zip and Adjustable Straps Black One Size
- Price
- £18.34
- Rating
- 4.1/5
- Reviews
- 84
- Age
- 3mo ago

szyanlai Hiking Backpack for Men Women 30L Ultra Lightweight Foldable Waterproof Rucksack Back Pack Rucksack for Men Women Kids Camping Travel
- Price
- £8.09
- Rating
- 4.2/5
- Reviews
- 78
- Age
- 9mo ago

Classic Vintage Backpack for Adults and Kids with Adjustable Padded Shoulder Straps | School Bookbags for Girls Boys (Red)
- Price
- £7.16
- Rating
- 4.0/5
- Reviews
- 1,047
- Age
- 1y ago

LOVEVOOK Laptop Backpack for Women with Pouch Pocket for Large Capacity Cup 15.6 Inch Backpack Womens Travel Backpack Waterproof Laptop Computer Bag for Work Business Backpack College Teacher
- Price
- £21.46
- Rating
- 4.8/5
- Reviews
- 2,617
- Age
- 1y ago

MATEIN Travel Laptop Backpack Work Bag Lightweight Laptop Bag Rucksack for Men Work Anti Theft Business Backpack Water Resistant School Rucksack Gift for Men and Women Fits 15.6 Inch Dark Black
- Price
- £20.34
- Rating
- 4.7/5
- Reviews
- 27,351
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
29 falling
Sellers
67
Est. top-5 brand share
49%
Top 20: 90%
Est. top-5 click share
36%
Top 20: 78%
Open market
47%
- MATEIN24%
- Amazon Basics8%
- VSNOON7%
- Amazon Essentials5%
- KEOFID5%
- KLOSTAIN4%
Demand
Backpack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 1.9×
Search terms
Top Backpack search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- backpack3.1M/yr
- rucksack718K/yr
- laptop backpack838K/yr
- bag738K/yr
- school bag847K/yr
- backpack womens528K/yr
- rucksack for men509K/yr
- hiking backpack352K/yr
- backpack mens437K/yr
- travel backpack451K/yr
Reviews and returns
What reviews say buyers love and hate about Backpack
We read the reviews and the return reasons for every product selling here.
“It was smaller”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Backpack questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









