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Backpack

Maybe

Shoppers spend an estimated $2.3M a year here. But buyers convert on only 1.2% of searches, so Backpack is a Maybe.

Flapen Score
61
61 / 100
Top 3% of 1,028 Computers & Accessories niches · +19 vs the category median of 42
Market size
£2.3M/yr11.2M searches / yr
90-day growth
+6.1%search demand this quarter
Competition
36%top-5 click share · 29 brands · 67 sellers

Flapen Score

Backpack against its category

The dotted line is the Computers & Accessories average. Past it, Backpack is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Backpack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Backpack 11.2M times last year and spent an estimated £2.3M. The top 5 brands take 49% of clicks. Demand peaks in Aug–Sep. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 11.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.3M a year.

Searches, last 12 months
11.2M
Growth, 90 days vs prior 90
+6.1%
Conversion, latest week
1.2%
Market size, estimated
£2.3Ma year
Peak month
August1.9× the quietest month
Top search term
backpack3.1M searches a year

02 · Price

A sale here is worth £16.43.

Listings sell for £16.43 on average, from £7.16 to £25.83. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,500 to 3,000 of them. At £16.43 that is £41K to £49K a year per listing.

Average price
£16.43inside the $15 to $100 sweet spot
Price range
£7.16–£25.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
2,500–3,000
Revenue per listing a year
£41K–£49K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #60 within Laptop Accessories. It carries 5,694 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#60in Laptop Accessories
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,694per listing
Listings tracked
38

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Backpack products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

£0£114K£227K£341K£455K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

67

Est. top-5 brand share

49%

Top 20: 90%

Est. top-5 click share

36%

Top 20: 78%

Open market

47%

  • MATEIN24%
  • Amazon Basics8%
  • VSNOON7%
  • Amazon Essentials5%
  • KEOFID5%
  • KLOSTAIN4%

Demand

Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

Search terms

Top Backpack search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • backpack3.1M/yr
  • rucksack718K/yr
  • laptop backpack838K/yr
  • bag738K/yr
  • school bag847K/yr
  • backpack womens528K/yr
  • rucksack for men509K/yr
  • hiking backpack352K/yr
  • backpack mens437K/yr
  • travel backpack451K/yr

Reviews and returns

What reviews say buyers love and hate about Backpack

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
2.0%of orders come back
“It was smaller”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Backpack questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data