backpack
Launch itA $2.3M/yr market growing +6.1% this quarter with returns at 2.0% — clears our launch bar.
Market size
Incredible£2.3M£2.3M/yr · 11.2M searches
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Avg price
Great£16.43avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good£7.16–£25.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Review moat
Bad5,694.16avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, backpack is a £2.3M/yr Amazon United Kingdom market (11.2M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Aug–Sep. Verdict: Launch it — 61/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
backpack market data
- Units sold / yr
- 125K–150K
- avg 2,500–3,000/product
- Revenue / yr
- £2.1M–£2.5M
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #60
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 2.0%
- Avg brand age
- 42 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
67
Top-5 brand share
49%
Top 20: 90%
Top-5 click share
36%
Top 20: 78%
Open market
47%
- MATEIN24%
- Amazon Basics8%
- VSNOON7%
- Amazon Essentials5%
- KEOFID5%
- KLOSTAIN4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.1% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 1.9×
Top backpack search terms
- backpack3.1M/yr
- rucksack718K/yr
- laptop backpack838K/yr
- bag738K/yr
- school bag847K/yr
- backpack womens528K/yr
- rucksack for men509K/yr
- hiking backpack352K/yr
- backpack mens437K/yr
- travel backpack451K/yr
Top backpack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MATEIN Travel Laptop Backpack Work Bag Lightweight Laptop Bag Rucksack for Men Work Anti Theft Business Backpack Water Resistant School Rucksack Gift for Men and Women Fits 15.6 Inch Grey
MATEIN£15.164.7★27,351 rev
KEOFID Classic Travel backpack for Men and Women Anti theft Laptop backpack with USB Charging Port for College Business(Black)
KEOFID£18.804.6★2,724 rev
Amazon Basics 17-Inch Laptop Backpack Water Resistant Rucksack for Business Travel Work or School Padded Shoulder Straps Black
Amazon Basics£17.854.6★2,714 rev
VSNOON Anti-Theft Laptop Backpack 15.6-17.3 inch Business Laptop Rucksack Bag with USB Charging Port & Lock Water Resistant Travel Backpack Computer Bag for Women Men Black
VSNOON£16.994.6★2,951 rev
KLOSTAIN Cabin Bags 40x20x25 for Ryanair Underseat Travel Backpack Hand Luggage Carry-ons Bag Cabin Size 20L for Airplanes Flight Ruscksack Black
KLOSTAIN£18.224.6★7,591 rev
Newest
by launch date
Amazon Essentials Unisex Adults Convertible Nylon Rucksack Tote Bag with Zip and Adjustable Straps Black One Size
Amazon Essentials£18.3484 rev
szyanlai Hiking Backpack for Men Women 30L Ultra Lightweight Foldable Waterproof Rucksack Back Pack Rucksack for Men Women Kids Camping Travel
szyanlai£8.0978 rev
Classic Vintage Backpack for Adults and Kids with Adjustable Padded Shoulder Straps | School Bookbags for Girls Boys (Red)
Trail maker£7.161,047 rev
LOVEVOOK Laptop Backpack for Women with Pouch Pocket for Large Capacity Cup 15.6 Inch Backpack Womens Travel Backpack Waterproof Laptop Computer Bag for Work Business Backpack College Teacher
LOVEVOOK£21.462,617 rev
MATEIN Travel Laptop Backpack Work Bag Lightweight Laptop Bag Rucksack for Men Work Anti Theft Business Backpack Water Resistant School Rucksack Gift for Men and Women Fits 15.6 Inch Dark Black
MATEIN£20.3427,351 rev
Trending
90-day click momentumAmazon Essentials Unisex Adults Convertible Nylon Rucksack Tote Bag with Zip and Adjustable Straps Black One Size
Amazon Essentials£18.344.1★
Classic Vintage Backpack for Adults and Kids with Adjustable Padded Shoulder Straps | School Bookbags for Girls Boys (Red)
Trail maker£7.164.0★
szyanlai Hiking Backpack for Men Women 30L Ultra Lightweight Foldable Waterproof Rucksack Back Pack Rucksack for Men Women Kids Camping Travel
szyanlai£8.094.2★
MATEIN 17 Inch Laptop Backpack with Lunch Compartment TSA Large Travel Rucksack for Men Women with Laptop Compartment Water Resistant Work Bag with Padded Straps for School Backpack Black
MATEIN£25.834.6★
KEOFID Classic Travel backpack for Men and Women Anti theft Laptop backpack with USB Charging Port for College Business(Black)
KEOFID£18.804.6★
What buyers say about backpack
What buyers praise and complain about, mined from review topics.What buyers love
“High quality bag”
“Great size really comfortable”
“Excellent value”
“lots of compartments”
“Plenty of room”
“As described”
“Comfortable”
“Good strong Bag”
“Excellent carry on bag”
“It's lightweight”
What buyers complain about
“It was smaller”
“Falling Apart”
“Not well made”
“Broken zipper after 3 weeks”
“as the straps are far too short”
“Cheap fragile”
“Not worth the price”
“MISLEADING”
“Very thin material”
“Not waterproof”
Top return reasons
Common questions
- Is backpack profitable to sell on Amazon United Kingdom?
- The niche generates £2.3M/yr across 38 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +6.1%. Flapen's verdict: Launch it (61/100).
- How competitive is the backpack niche?
- 29 brands and 67 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in backpack?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.0%.
- When does demand for backpack peak?
- Demand peaks in Aug–Sep; the busiest month runs 1.9× the quietest.
- What does it cost to enter the backpack niche?
- Listings span £7.16–£25.83; the average listing price is £16.43 (sweet spot $15–$100). The average incumbent carries 5,694 reviews — the moat a new listing must climb.