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B650m

Fail

The top 5 brands take 100% of clicks, so B650m is a Fail.

Flapen Score
34
34 / 100
Ranks 838 of 1,028 Computers & Accessories niches · −8 vs the category median of 42
Market size
£31K/yr60K searches / yr
90-day growth
+13.8%search demand this quarter
Competition
54%top-5 click share · 5 brands · 101 sellers

Flapen Score

B650m against its category

The dotted line is the Computers & Accessories average. Past it, B650m is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The B650m market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for B650m 60K times last year and spent an estimated £31K. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
+13.8%
Conversion, latest week
0.5%
Market size, estimated
£31Ka year
Peak month
November2.5× the quietest month
Top search term
b650m15K searches a year

02 · Price

A sale here is worth £106.19.

Listings sell for £106.19 on average, from £53.77 to £239.71. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £106.19 that is £0 to £11K a year per listing.

Average price
£106.19above the $15 to $100 sweet spot
Price range
£53.77–£239.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
6.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #134 within Components & Replacement Parts. It carries 171 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#134in Components & Replacement Parts
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
171per listing
Listings tracked
24

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top B650m products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

101

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 96%

Open market

0%

  • MSI62%
  • ASUS23%
  • Gigabyte9%
  • ASRock6%
  • Sapphire1%
  • Open — no brand owns it (0%)

Demand

B650m search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.5×

Search terms

Top B650m search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • b650m15K/yr
  • matx motherboard am59K/yr
  • micro atx motherboard am58K/yr
  • am5 motherboard micro atx9K/yr
  • b650m motherboard6K/yr
  • am5 matx motherboard4K/yr
  • am5 motherboard matx4K/yr
  • am5 micro atx motherboard4K/yr
  • asrock b650m2K/yr

Reviews and returns

What reviews say buyers love and hate about B650m

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
33%of negative reviews mention “Value For Money”
6.5%of orders come back
“Additional and avoidable costs”
A buyer, on “Value For Money”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common B650m questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data