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B650m

Fail

The top 5 brands take 100% of clicks, so B650m is a Fail.

Flapen Score
34
34 / 100
Ranks 838 of 1,028 Computers & Accessories niches · −8 vs the category median of 42
Market size
£31K/yr60K searches / yr
90-day growth
+13.8%search demand this quarter
Competition
54%top-5 click share · 5 brands · 101 sellers

Flapen Score

B650m against its category

The dotted line is the Computers & Accessories average. Past it, B650m is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The B650m market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for B650m 60K times last year and spent an estimated £31K. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
+13.8%
Conversion, latest week
0.5%
Market size, estimated
£31Ka year
Peak month
November2.5× the quietest month
Top search term
b650m15K searches a year

02 · Price

A sale here is worth £106.19.

Listings sell for £106.19 on average, from £53.77 to £239.71. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £106.19 that is £0 to £11K a year per listing.

Average price
£106.19above the $15 to $100 sweet spot
Price range
£53.77–£239.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
6.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #134 within Components & Replacement Parts. It carries 171 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#134in Components & Replacement Parts
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
171per listing
Listings tracked
24

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top B650m products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

101

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

0%

  • MSI62%
  • ASUS23%
  • Gigabyte9%
  • ASRock6%
  • Sapphire1%
  • Open — no brand owns it (0%)

Demand

B650m search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.5×

Search terms

Top B650m search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • b650m15K/yr
  • matx motherboard am59K/yr
  • micro atx motherboard am58K/yr
  • am5 motherboard micro atx9K/yr
  • b650m motherboard6K/yr
  • am5 matx motherboard4K/yr
  • am5 motherboard matx4K/yr
  • am5 micro atx motherboard4K/yr
  • asrock b650m2K/yr

Reviews and returns

What reviews say buyers love and hate about B650m

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.15

Additional and avoidable costs

No one should buy any expensive item from Amazon, at all

Avoid this one I know it's more expensive

Functionality-Overall22%−0.14

when I press the power button on my case the pc most of the times don't even turn on

Hooked everything up and nothing worked, no on board q-led lights would even light up

Socket/Port/Plug11%−0.08

socket pins are damaged

Defective Material/Parts11%−0.07

The first one came defective

Smell11%−0.07

Also smelled odd

Love

Value For Money24%−0.15

Great price on deals

Excellent buy

a great price

Quality-Overall14%+0.94

No complaints

the build quality is good

This motherboard is very high quality

Assembly/Installation10%+0.60

Easy to install

Setup was straightforward

The MSI B650M Gaming Plus WiFi was easy to set up

Storage Capacity6%+0.48

Fantastic motherboard lots of space stands out stunning silver

what I love the most is the 5GBps Ethernet

Ease Of Use6%

he mentioned the ease of use

the Bios is simple to use

Return

6.5% Return rate 8% Fixable by listing

Functionality-Overall30%▆▇█▆▄▆

when I press the power button on my case the pc most of the times don't even turn on

Hooked everything up and nothing worked, no on board q-led lights would even light up

Defective Material/Parts25%█▅▅▇▆▅

The first one came defective

Compatibility-Overall10%▂█▄▂▅▅
Size-Overall8%▅▃█▇▆▆
Socket/Port/Plug7%▂▂▄▅█▆

socket pins are damaged

FAQ

Common B650m questions

Answered from the same tracked data.