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B650i

Fail

The top 5 brands take 100% of clicks, so B650i is a Fail.

Flapen Score
28
28 / 100
Ranks 953 of 1,028 Computers & Accessories niches · −14 vs the category median of 42
Market size
£18K/yr49K searches / yr
90-day growth
+6.7%search demand this quarter
Competition
61%top-5 click share · 5 brands · 88 sellers

Flapen Score

B650i against its category

The dotted line is the Computers & Accessories average. Past it, B650i is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The B650i market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for B650i 49K times last year and spent an estimated £18K. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+6.7%
Conversion, latest week
0.2%
Market size, estimated
£18Ka year
Peak month
November2.0× the quietest month
Top search term
mini itx motherboard am510K searches a year

02 · Price

A sale here is worth £178.99.

Listings sell for £178.99 on average, from £98.81 to £326.62. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £178.99 that is £0 to £18K a year per listing.

Average price
£178.99above the $15 to $100 sweet spot
Price range
£98.81–£326.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£18K
Returns
8.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #120 within Components & Replacement Parts. It carries 152 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
76%
Out of stock, average day
4.2%
Average rank
#120in Components & Replacement Parts
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
152per listing
Listings tracked
21

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top B650i products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£924£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 flat

Sellers

88

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 99%

Open market

0%

  • ASUS38%
  • Gigabyte26%
  • ASRock25%
  • MSI8%
  • MINISFORUM3%
  • Open — no brand owns it (0%)

Demand

B650i search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top B650i search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mini itx motherboard am510K/yr
  • itx motherboard am58K/yr
  • am5 itx motherboard7K/yr
  • am5 itx7K/yr
  • b650i5K/yr
  • am5 mini itx motherboard4K/yr
  • mini itx am54K/yr
  • itx am53K/yr
  • b650 itx2K/yr

Reviews and returns

What reviews say buyers love and hate about B650i

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
17%of negative reviews mention “Quality-Overall”
8.9%of orders come back
“Clearly a cheap”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common B650i questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data