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Apple Usb C to Lightning Cable

Apple Usb C to Lightning Cable shows searches that convert (12.3% search→purchase), but a deep review moat (8,198 avg reviews) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 50Growth 56Conversion 95Competition 26Returns 94Price range 47Avg price 44Brand share 25Review moat 23Quality gap 38
This niche Category average

Is Apple Usb C to Lightning Cable profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Apple Usb C to Lightning Cable is a £279K/yr Amazon United Kingdom market (201K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Sep. Verdict: Worth a look — 51/100.

Apple Usb C to Lightning Cable: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +29.4% over the last 90 days and 12.3% of searches end in a purchase.

£279K

revenue / yr

Units sold / yr20K
Search volume / yr+29.4%201K
Conversion rate12.3%
Avg price£11.31

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers9 · 15
Top-5 product click share69%
Open market10%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement71%
New entrants (1y)3· 3 succeeded
Avg rating4.5★
Avg reviews8,198

Top Apple Usb C to Lightning Cable products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

£0£28K£56K£84K£112K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

15

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

6%

  • Apple63%
  • MCCRH11%
  • Anker8%
  • VNSMABIIT4%
  • Osecet4%
  • BSTOEM3%
  • Open — no brand owns it (3 brands, 6%)

Apple Usb C to Lightning Cable demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume201KCVR12.3%Products17Brands9Top 5 Brands90%OOS Rate7.7%Rating4.5★Reviews8,198Avg BSR#132
6K4KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.6×

Top Apple Usb C to Lightning Cable search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • apple usb c cable66K/yr
  • apple usbc cable17K/yr
  • apple cable usb c16K/yr
  • apple charger cable usb c16K/yr
  • usb c charger cable apple9K/yr
  • apple wire10K/yr
  • apple usb c10K/yr
  • apple type c cable8K/yr
  • apple 2m usb c cable5K/yr
  • apple usb c to usb c cable3K/yr

What reviews say buyers love and hate about Apple Usb C to Lightning Cable

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Quality-Overall26%

These cables are really good quality

Charging21%

Excellent Charging speed

Advertised Vs Actual Product15%

Exactly as pictured

Value For Money11%

Excellent value

Efficiency5%

Does the job

What buyers complain about

83% of reviews
Durability31%

Quickly broke

Charging25%

Doesn't Charge

Quality-Overall10%

garbage

Functionality-Overall6%

Didnt work

Value For Money3%

Slightly more expensive than others

Apple Usb C to Lightning Cable return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

13%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Charging
28%
2Compatibility-Overall
19%
3Functionality-Overall
15%
4Size-Overall
10%
5Connectivity-Overall
5%

Common Apple Usb C to Lightning Cable questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Apple Usb C to Lightning Cable 51/100 on Amazon United Kingdom — Worth a look. The niche generates £279K/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved +29.4% over the last 90 days.
Search demand for Apple Usb C to Lightning Cable on Amazon United Kingdom peaks in Sep, where the busiest month runs 1.6× the quietest.