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Apple Usb C to Lightning Cable

Maybe

Buyers convert on 12.3% of searches. But the average product has 8,198 reviews to catch up to, so Apple Usb C to Lightning Cable is a Maybe.

Flapen Score
51
51 / 100
Top 16% of 1,028 Computers & Accessories niches · +9 vs the category median of 42
Market size
£279K/yr201K searches / yr
90-day growth
+29.4%search demand this quarter
Competition
69%top-5 click share · 9 brands · 15 sellers

Flapen Score

Apple Usb C to Lightning Cable against its category

The dotted line is the Computers & Accessories average. Past it, Apple Usb C to Lightning Cable is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Usb C to Lightning Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Apple Usb C to Lightning Cable 201K times last year and spent an estimated £279K. The top 5 brands take 90% of clicks. Demand peaks in Sep. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £279K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
+29.4%
Conversion, latest week
12.3%
Market size, estimated
£279Ka year
Peak month
September1.6× the quietest month
Top search term
apple usb c cable66K searches a year

02 · Price

A sale here is worth £11.31.

Listings sell for £11.31 on average, from £5.86 to £23.22. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £11.31 that is £14K to £17K a year per listing.

Average price
£11.31under the $15 to $100 sweet spot
Price range
£5.86–£23.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£14K–£17K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #132 within Cables & Accessories. It carries 8,198 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#132in Cables & Accessories
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,198per listing
Listings tracked
17

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
27 months

Products

Top Apple Usb C to Lightning Cable products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£28K£56K£84K£112K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

15

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

6%

  • Apple63%
  • MCCRH11%
  • Anker8%
  • VNSMABIIT4%
  • Osecet4%
  • BSTOEM3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Apple Usb C to Lightning Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.6×

Search terms

Top Apple Usb C to Lightning Cable search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • apple usb c cable66K/yr
  • apple usbc cable17K/yr
  • apple cable usb c16K/yr
  • apple charger cable usb c16K/yr
  • usb c charger cable apple9K/yr
  • apple wire10K/yr
  • apple usb c10K/yr
  • apple type c cable8K/yr
  • apple 2m usb c cable5K/yr
  • apple usb c to usb c cable3K/yr

Reviews and returns

What reviews say buyers love and hate about Apple Usb C to Lightning Cable

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Durability”
1.0%of orders come back
“Quickly broke”
A buyer, on “Durability”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Apple Usb C to Lightning Cable questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data