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Apple Usb C to Lightning Cable

Maybe

Buyers convert on 12.3% of searches. But the average product has 8,198 reviews to catch up to, so Apple Usb C to Lightning Cable is a Maybe.

Flapen Score
51
51 / 100
Top 16% of 1,028 Computers & Accessories niches · +9 vs the category median of 42
Market size
£279K/yr201K searches / yr
90-day growth
+29.4%search demand this quarter
Competition
69%top-5 click share · 9 brands · 15 sellers

Flapen Score

Apple Usb C to Lightning Cable against its category

The dotted line is the Computers & Accessories average. Past it, Apple Usb C to Lightning Cable is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Usb C to Lightning Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Apple Usb C to Lightning Cable 201K times last year and spent an estimated £279K. The top 5 brands take 90% of clicks. Demand peaks in Sep. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £279K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
+29.4%
Conversion, latest week
12.3%
Market size, estimated
£279Ka year
Peak month
September1.6× the quietest month
Top search term
apple usb c cable66K searches a year

02 · Price

A sale here is worth £11.31.

Listings sell for £11.31 on average, from £5.86 to £23.22. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £11.31 that is £14K to £17K a year per listing.

Average price
£11.31under the $15 to $100 sweet spot
Price range
£5.86–£23.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£14K–£17K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #132 within Cables & Accessories. It carries 8,198 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#132in Cables & Accessories
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,198per listing
Listings tracked
17

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
27 months

Products

Top Apple Usb C to Lightning Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£28K£56K£84K£112K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

15

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

6%

  • Apple63%
  • MCCRH11%
  • Anker8%
  • VNSMABIIT4%
  • Osecet4%
  • BSTOEM3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Apple Usb C to Lightning Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.6×

Search terms

Top Apple Usb C to Lightning Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple usb c cable66K/yr
  • apple usbc cable17K/yr
  • apple cable usb c16K/yr
  • apple charger cable usb c16K/yr
  • usb c charger cable apple9K/yr
  • apple wire10K/yr
  • apple usb c10K/yr
  • apple type c cable8K/yr
  • apple 2m usb c cable5K/yr
  • apple usb c to usb c cable3K/yr

Reviews and returns

What reviews say buyers love and hate about Apple Usb C to Lightning Cable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability31%−0.19

Quickly broke

Didnt last

Broken

Charging25%−0.03

Doesn't Charge

Slow charge

would not charge my phone

Quality-Overall10%+1.87

garbage

bad quality it ended up getting ripped

Poor quality

Functionality-Overall6%−0.04

Didnt work

stopped working

It never worked

Value For Money3%+0.76

Slightly more expensive than others

its so expensive

Not the cheapest product

Love

Quality-Overall26%+1.87

These cables are really good quality

well made product

Excellent Product

Charging21%−0.03

Excellent Charging speed

Fast charger

Good charger

Advertised Vs Actual Product15%+1.13

Exactly as pictured

As advertised

As described

Value For Money11%+0.76

Excellent value

Excellent value

Good Value

Efficiency5%+0.37

Does the job

Works perfectly

works exactly as it should

Return

1.0% Return rate 13% Fixable by listing

Charging28%██▇██▇

Doesn't Charge

Slow charge

would not charge my phone

Compatibility-Overall19%▆▆█▆██

does not work with Iphone17

BE VERY CAREFUL this product is incompatible with an Apple 2021 iPad. 10.2-inch iPad, Wi-Fi, 64GB

Not fit for purpose

Functionality-Overall15%▅█▇▆▆▆

Didnt work

stopped working

It never worked

Size-Overall10%▅▅▇██▆

Did not fit

Very loose

it was such a tight fit

Connectivity-Overall5%▅▄▆█▆▆

Loose connection after 2 days

therefore loss of connection

Intermittent connection on both leads

FAQ

Common Apple Usb C to Lightning Cable questions

Answered from the same tracked data.