Is apple usb c to lightning cable profitable to sell on Amazon United Kingdom?

The niche generates £279K/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +29.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the apple usb c to lightning cable niche?

9 brands and 15 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in apple usb c to lightning cable?

Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 1.0%.

When does demand for apple usb c to lightning cable peak?

Demand peaks in Sep; the busiest month runs 1.6× the quietest.

What does it cost to enter the apple usb c to lightning cable niche?

Listings span £5.86–£23.22; the average listing price is £11.31 (sweet spot $15–$100). The average incumbent carries 8,198 reviews — the moat a new listing must climb.

apple usb c to lightning cable

Worth a look

Shows searches that convert (12.3% search→purchase), but a deep review moat (8,198 avg reviews) keeps it on the watch list.

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Returns

Great1.0%

return rate — above 5% kills the launch gate

Growth

Good+29.4%

90-day search growth — must beat 0% to launch

Market size

Good£279K

£279K/yr · 201K searches

Price range

Okay£5.86–£23.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.31

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad90%

top-5 brand share — brand-locked demand

Review moat

Bad8,198.06

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United Kingdom niche tracking, apple usb c to lightning cable is a £279K/yr Amazon United Kingdom market (201K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Sep. Verdict: Worth a look — 51/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

apple usb c to lightning cable market data

Units sold / yr: 15K–20K; avg 1,250–1,500/product
Revenue / yr: £170K–£226K; units × avg price
Conversion rate: 12.3%
Avg BSR: #132
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 7.7%
Avg brand age: 27 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Apple63%
MCCRH11%
Anker8%
VNSMABIIT4%
Osecet4%
BSTOEM3%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +29.4% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.6×

Open Trend

Top apple usb c to lightning cable search terms

apple usb c cable66K/yr +64.9%7.4% conv.
apple usbc cable17K/yr +22.6%7.9% conv.
apple cable usb c16K/yr +13.8%5.1% conv.
apple charger cable usb c16K/yr -1.1%5.0% conv.
usb c charger cable apple9K/yr +20.0%7.1% conv.
apple wire10K/yr +25.7%3.9% conv.
apple usb c10K/yr +8.3%5.7% conv.
apple type c cable8K/yr -9.1%5.5% conv.
apple 2m usb c cable5K/yr +11.0%7.3% conv.
apple usb c to usb c cable3K/yr +135.3%5.3% conv.

All search terms

Top apple usb c to lightning cable products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Apple 60W USB-C Charge Cable (1m)

Apple£14.534.6★4,501 rev

Apple 240W USB-C Charge Cable (2m)

Apple£22.064.6★4,501 rev

USB C to USB C Cable for IPhone 17/17e/16/15 Fast Charger USB C for IPhone 17Air/16 Pro Max/15 Plus/16E Charging Lead for iPad Pro 10/11th Google Pixel 10/9/9a/8/7/6/5 Samsung Galaxy Z Flip 3/4/5/6

MCCRH£5.984.4★1,079 rev

Apple USB-C to Lightning Cable

Apple£12.834.6★9,903 rev

Anker 240W USB-C to USB-C Cable 6 ft/1.8m Double Braided Nylon Type C Charging Cable for MacBook Pro iPhone 17/16/15 iPad Pro Samsung Galaxy and More (Charger Not Included)

Anker£6.304.6★6,340 rev

Newest

by launch date

Osecet 2 Pack 1M iPhone 17 16 15 Charger Cable Nylon Braided 60W USB C to USB C Charger Cable Type C Charger Fast Charging USBC to USBC Cable for iPhone 17 16 15 Pro Plus Pro Max/iPad Pro/Air

Osecet£9.4462 rev

7mo ago

USB C to USB C Charger Cable 2M 60W Type C Cable Lead Fast Charging Phone Charger USB C iPhone Cable for Apple iPhone 17 16 15 Series MacBook iPad Pro/Air Samsung Galaxy S26/S25 Google Pixel 2Pack

Fikeloy£8.08550 rev

10mo ago

USB C Charger Cable USB C to USB C 2Pack 1M+2M Lead Type C Charger Fast Charging Wire for iPhone 17 16 15 Pro Max Pro Plus for iPad Pro/Air/Mini for MacBook Air/Pro for Samsung Galaxy S26 (60w)

BSTOEM£6.289,039 rev

10mo ago

USB C to USB C Cable for IPhone 17/17e/16/15 Fast Charger USB C for IPhone 17Air/16 Pro Max/15 Plus/16E Charging Lead for iPad Pro 10/11th Google Pixel 10/9/9a/8/7/6/5 Samsung Galaxy Z Flip 3/4/5/6

MCCRH£5.981,079 rev

1y ago

2m USB C to USB C Cable for IPhone 17/16/15 Fast Charger USB C for IPhone 17 Air/17e/16 Pro Max/15 Plus/16E Long Charging Lead for iPad Pro 10/11th Google Pixel 9/8/7/6/5 Samsung Galaxy Z Flip 4/5/6

MCCRH£6.841,079 rev

1y ago

What buyers say about apple usb c to lightning cable

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“These cables are really good quality”

Charging21%

“Excellent Charging speed”

Advertised Vs Actual Product15%

“Exactly as pictured”

Value For Money11%

“Excellent value”

Efficiency5%

“Does the job”

Durability4%

“they've always been reliable”

Compatibility-Overall4%

“It works perfectly with CarPlay”

Strength3%

“Strong, Durable and Charges Fast”

Connectivity-Overall2%

“Useful connection”

Socket/Port/Plug1%

“The connectors engage positively”

What buyers complain about

Durability31%

“Quickly broke”

Charging25%

“Doesn't Charge”

Quality-Overall10%

“garbage”

Functionality-Overall6%

“Didnt work”

Value For Money3%

“Slightly more expensive than others”

Defective Material/Parts2%

“Faulty cable”

Connectivity-Overall2%

“Loose connection after 2 days”

Advertised Vs Actual Product1%

“Dont advertise 2 cables if youre going to give only 1 that works”

Compatibility-Overall1%

“does not work with Iphone17”

Size-Overall1%

“Did not fit”

Top return reasons

Charging28%

Compatibility-Overall19%

Functionality-Overall15%

Size-Overall10%

Connectivity-Overall5%

Defective Material/Parts5%

Socket/Port/Plug3%

Product Condition3%

Durability2%

Advertised Vs Actual Product2%

Common questions

Is apple usb c to lightning cable profitable to sell on Amazon United Kingdom?: The niche generates £279K/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +29.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the apple usb c to lightning cable niche?: 9 brands and 15 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in apple usb c to lightning cable?: Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 1.0%.
When does demand for apple usb c to lightning cable peak?: Demand peaks in Sep; the busiest month runs 1.6× the quietest.
What does it cost to enter the apple usb c to lightning cable niche?: Listings span £5.86–£23.22; the average listing price is £11.31 (sweet spot $15–$100). The average incumbent carries 8,198 reviews — the moat a new listing must climb.