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Apple Phone Charger

Maybe

Returns run at only 0.8% of orders. But shoppers spend only $50K a year here, so Apple Phone Charger is a Maybe.

Flapen Score
51
51 / 100
Top 16% of 1,028 Computers & Accessories niches · +9 vs the category median of 42
Market size
£50K/yr42K searches / yr
90-day growth
+24.5%search demand this quarter
Competition
62%top-5 click share · 16 brands · 27 sellers

Flapen Score

Apple Phone Charger against its category

The dotted line is the Computers & Accessories average. Past it, Apple Phone Charger is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Phone Charger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Apple Phone Charger 42K times last year and spent an estimated £50K. The top 5 brands take 73% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+24.5%
Conversion, latest week
10.0%
Market size, estimated
£50Ka year
Peak month
December1.5× the quietest month
Top search term
apple phone charger31K searches a year

02 · Price

A sale here is worth £11.88.

Listings sell for £11.88 on average, from £3.48 to £25.33. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.88 that is £1K to £3K a year per listing.

Average price
£11.88under the $15 to $100 sweet spot
Price range
£3.48–£25.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #64 within Cables & Accessories. It carries 9,039 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
13.0%
Average rank
#64in Cables & Accessories
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,039per listing
Listings tracked
21

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
27 months

Products

Top Apple Phone Charger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

27

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

23%

  • Apple26%
  • Ailawuu22%
  • KTDRJN14%
  • Aioneus6%
  • JJCALL5%
  • BSTOEM4%

Demand

Apple Phone Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Apple Phone Charger

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging35%−0.06

Does not charge

Charges extremely slow

Did not charge

Durability26%−0.25

Does Not Last

Broke within a week

Breaks easily

Quality-Overall9%+1.52

Rubbish quality

Bad quality

Absolutely low quality product

Functionality-Overall8%−0.07

Performance is not adequate

Did not work

doesnt work like its been described

Connectivity-Overall2%−0.01

Keeps disconnecting

Connection weak

do not connect properly

Love

Charging33%−0.06

Great Charger

Charges fast

Fast Charger

Quality-Overall21%+1.52

Excellent product exactly as described

Build quality is solid

Excellent product

Value For Money14%+1.36

Value for Money

Excellent value

Good value for money

Advertised Vs Actual Product12%+1.17

As advertised

Works as promised

Exactly as described

Efficiency3%+0.34

Works ok

Works very well

works exactly as it should

Return

0.8% Return rate 13% Fixable by listing

Charging43%█████▇

Does not charge

Charges extremely slow

Did not charge

Compatibility-Overall15%▇▇█▇█▇

Not compatible

Not seen as compatible with apple

iPhone said was incompatible

Functionality-Overall11%█▇▇▇▇▇

Performance is not adequate

Did not work

doesnt work like its been described

Size-Overall10%▆▆▇▆▇█
Connectivity-Overall5%▅▆▇█▇▆

Keeps disconnecting

Connection weak

do not connect properly

FAQ

Common Apple Phone Charger questions

Answered from the same tracked data.