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Apple Pencil Usb C

Fail

The top 5 products take 100% of clicks, so Apple Pencil Usb C is a Fail.

Flapen Score
35
35 / 100
Ranks 808 of 1,028 Computers & Accessories niches · −7 vs the category median of 42
Market size
£103K/yr59K searches / yr
90-day growth
-28.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 7 sellers

Flapen Score

Apple Pencil Usb C against its category

The dotted line is the Computers & Accessories average. Past it, Apple Pencil Usb C is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Pencil Usb C market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Apple Pencil Usb C 59K times last year and spent an estimated £103K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
8.2%
Market size, estimated
£103Ka year
Peak month
December2.3× the quietest month
Top search term
apple pencil usb c54K searches a year

02 · Price

A sale here is worth £21.50.

Listings sell for £21.50 on average, from £5.96 to £55.35. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,250 to 1,500 of them. At £21.50 that is £27K to £32K a year per listing.

Average price
£21.50inside the $15 to $100 sweet spot
Price range
£5.96–£55.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
1,250–1,500
Revenue per listing a year
£27K–£32K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #2 within Keyboards, Mice & Input Devices. It carries 20,153 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
13.5%
Average rank
#2in Keyboards, Mice & Input Devices
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
20,153per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Apple Pencil Usb C products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£21K£41K£62K£82K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

7

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Apple68%
  • metapen28%
  • MYSTILUCK5%

Demand

Apple Pencil Usb C search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Reviews and returns

What reviews say buyers love and hate about Apple Pencil Usb C

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
23%of negative reviews mention “Durability”
1.8%of orders come back
“broke in a week”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Apple Pencil Usb C questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data