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Apple Pencil Usb C

Fail

The top 5 products take 100% of clicks, so Apple Pencil Usb C is a Fail.

Flapen Score
35
35 / 100
Ranks 808 of 1,028 Computers & Accessories niches · −7 vs the category median of 42
Market size
£103K/yr59K searches / yr
90-day growth
-28.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 7 sellers

Flapen Score

Apple Pencil Usb C against its category

The dotted line is the Computers & Accessories average. Past it, Apple Pencil Usb C is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Pencil Usb C market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Apple Pencil Usb C 59K times last year and spent an estimated £103K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
8.2%
Market size, estimated
£103Ka year
Peak month
December2.3× the quietest month
Top search term
apple pencil usb c54K searches a year

02 · Price

A sale here is worth £21.50.

Listings sell for £21.50 on average, from £5.96 to £55.35. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,250 to 1,500 of them. At £21.50 that is £27K to £32K a year per listing.

Average price
£21.50inside the $15 to $100 sweet spot
Price range
£5.96–£55.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
1,250–1,500
Revenue per listing a year
£27K–£32K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #2 within Keyboards, Mice & Input Devices. It carries 20,153 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
13.5%
Average rank
#2in Keyboards, Mice & Input Devices
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
20,153per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Apple Pencil Usb C products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£21K£41K£62K£82K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Apple68%
  • metapen28%
  • MYSTILUCK5%

Demand

Apple Pencil Usb C search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Reviews and returns

What reviews say buyers love and hate about Apple Pencil Usb C

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability23%−0.18

broke in a week

Broke after 6 months

Doesn't last

Charging16%−0.06

No longer charging

Charging problem

doesnt charge

Functionality-Overall11%−0.09

Barely works

Does not work properly

Didnt work

Value For Money8%+2.03

I was hesitant due to the low cost

I saw a few very expensive versions

It is expensive

Connectivity-Overall6%−0.04

It often drops connection

Connectivity is poor

Doesnt connect

Love

Value For Money25%+2.03

Excellent value

Cost effective

Excellent value

Quality-Overall13%+0.46

Good quality pen

Excellent Product

The build quality is, as expected, premium

Compatibility-Overall12%+0.72

Fully compatible

it pairs instantly

Pairs well with my iPad and works great

Charging9%−0.06

stays charged

Holds charge

Charges quickly

Ease Of Use7%+0.31

comfortable to hold

Comfortable to use

Easy to use and comfortable to hold

Return

1.8% Return rate 0% Fixable by listing

Compatibility-Overall47%▇███▇▇

Didnt work with my iPad

Falsely advertised it does not pair with any and all iPads

Was worried that it wouldnt be compatible with my ipad

Functionality-Overall21%█▇▇█▇▇

Barely works

Does not work properly

Didnt work

Connectivity-Overall9%▆█▇█▆▇

It often drops connection

Connectivity is poor

Doesnt connect

Charging6%▇▆▆▇▇█

No longer charging

Charging problem

doesnt charge

Defective Material/Parts2%▆▅███▇

FAQ

Common Apple Pencil Usb C questions

Answered from the same tracked data.