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35

apple pencil usb c

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 25Growth 11Conversion 80Competition 0Returns 80Price range 80Avg price 91Brand share 0Review moat 16Quality gap 45

Avg price

Great£21.50

avg listing price — sweet spot $15–$100

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Returns

Great1.8%

return rate — above 5% kills the launch gate

Price range

Great£5.96–£55.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£103K

£103K/yr · 59K searches

Review moat

Bad20,152.75

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-28.5%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, apple pencil usb c is a £103K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

apple pencil usb c market data

Units sold / yr
5K–6K
avg 1,250–1,500/product
Revenue / yr
£108K–£129K
units × avg price
Conversion rate
8.2%
Avg BSR
#2
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
13.5%
Avg brand age
28 months
Avg seller age
202 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Apple68%
  • metapen28%
  • MYSTILUCK5%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -28.5% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Top apple pencil usb c products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%£21K40%£41K60%£62K80%£82K1K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

What buyers say about apple pencil usb c

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money25%

“Excellent value”

Quality-Overall13%

“Good quality pen”

Compatibility-Overall12%

“Fully compatible”

Charging9%

“stays charged”

Ease Of Use7%

“comfortable to hold”

Advertised Vs Actual Product6%

“It works as it should”

Battery Life6%

“Battery lasts forever”

Connectivity-Overall3%

“easy to connect”

Magnetic Strength/Adsorption2%

“fitted with magnet, works great”

Assembly/Installation2%

“Easy to install”

What buyers complain about

Durability23%

“broke in a week”

Charging16%

“No longer charging”

Functionality-Overall11%

“Barely works”

Value For Money8%

“I was hesitant due to the low cost”

Connectivity-Overall6%

“It often drops connection”

Compatibility-Overall5%

“Didnt work with my iPad”

Quality-Overall4%

“Flaky Quality Control - buy two”

Magnetic Strength/Adsorption4%

“Manky Magnets”

Strength1%

“doesnt hold too strongly”

Color1%

“Doesnt do colour”

Top return reasons

Compatibility-Overall47%
Functionality-Overall21%
Connectivity-Overall9%
Charging6%
Defective Material/Parts2%
Magnetic Strength/Adsorption2%
Durability2%
Quality-Overall2%
Value For Money1%
Touch/Button Controls1%

Common questions

Is apple pencil usb c profitable to sell on Amazon United Kingdom?
The niche generates £103K/yr across 4 tracked products. 90-day search growth is -28.5%. Flapen's verdict: Skip it (35/100).
How competitive is the apple pencil usb c niche?
3 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in apple pencil usb c?
Top complaints mined from reviews: Durability, Charging, Functionality-Overall. The return rate is 1.8%.
When does demand for apple pencil usb c peak?
Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the apple pencil usb c niche?
Listings span £5.96–£55.35; the average listing price is £21.50 (sweet spot $15–$100). The average incumbent carries 20,153 reviews — the moat a new listing must climb.