apple pencil
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible£3.5M£3.5M/yr · 1.8M searches
Avg price
Incredible£32.06avg listing price — sweet spot $15–$100
Price range
Great£5.49–£86.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad14,443.64avg incumbent reviews — the moat a new listing must climb
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-31.4%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, apple pencil is a £3.5M/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
apple pencil market data
- Units sold / yr
- 100K–125K
- avg 10,000–12,500/product
- Revenue / yr
- £3.2M–£4.0M
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 82%
- Out of stock
- 11.9%
- Avg brand age
- 36 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
33
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Apple46%
- MYSTILUCK24%
- metapen20%
- varkda4%
- Hastraith4%
- KingOne2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.4% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.7×
Top apple pencil search terms
- apple pencil1.1M/yr
- apple pen335K/yr
- apple pencil pro178K/yr
- apple pencil 2nd generation56K/yr
- apple pencil usb c54K/yr
- apple pencil 210K/yr
- apple. pencil6K/yr
- apple pencil usb-c6K/yr
- apple pro pencil5K/yr
- apple pen pro6K/yr
Top apple pencil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stylus Pen for iPad Pro Air Mini 2018-2026 Palm Rejection 2X Fast Charge
MYSTILUCK£5.964.5★4,898 rev
Apple Pencil (USB-C)
Apple£55.354.5★7,299 rev
Apple Pencil Pro: Advanced Tools Pixel-Perfect Precision Tilt and Pressure Sensitivity and Industry-Leading Low Latency for Note-Taking Drawing and Art. Attaches Charges and Pairs Magnetically.
Apple£86.244.6★5,878 rev
Metapen Pencil A8 for iPad 2018-2026 (2X Faster Charge) Pixel Precision
metapen£14.424.5★58,762 rev
Apple Pencil 2nd Generation White (Renewed)
Apple£58.504.1★79 rev
Newest
by launch date
Kingone pencil for Apple iPad 2018-2026 2X Faster Charging & Palm Rejection & Tilt Sensitivity & Magnetic Stylus Pen Compatible with iPad 6~11th Pro 11/12.9/13 Air 3~5th Air 11/13 Mini 7/6/5th.
KingOne£7.995,834 rev
Apple Pencil 2nd Generation White (Renewed)
Apple£58.5079 rev
Apple Pencil (Pro) 2024 (Renewed)
Apple£85.0912 rev
Stylus Pen for iPad Pro Air Mini 2018-2026 Palm Rejection 2X Fast Charge
MYSTILUCK£5.964,898 rev
Stylus Pen for iPad - 2018-2026 2X Fast Charging Palm Rejection White
Hastraith£6.146,741 rev
Trending
90-day click momentumKingone pencil for Apple iPad 2018-2026 2X Faster Charging & Palm Rejection & Tilt Sensitivity & Magnetic Stylus Pen Compatible with iPad 6~11th Pro 11/12.9/13 Air 3~5th Air 11/13 Mini 7/6/5th.
KingOne£7.994.5★
Apple Pencil (Pro) 2024 (Renewed)
Apple£85.094.6★
Stylus Pen for iPad Pro/Air/Mini 2018-2026 2X Fast Charge Palm Rejection
varkda£5.494.5★
Apple Pencil 2nd Generation White (Renewed)
Apple£58.504.1★
Stylus Pen for iPad Pro Air Mini 2018-2026 Palm Rejection 2X Fast Charge
MYSTILUCK£5.964.5★
What buyers say about apple pencil
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“High quality pencil”
“Fully compatible”
“stays charged”
“comfortable in the hand”
“Works as expected”
“Decent battery life”
“Easy to connect”
“the magnetic it is good”
“Durable and easy to use”
What buyers complain about
“Broke within days”
“Barely works”
“doesnt charge”
“It's definitely expensive”
“Doesnt connect”
“Was worried that it wouldnt be compatible with my ipad”
“Manky Magnets”
“Flaky Quality Control - buy two”
“doesnt hold too strongly”
“Always difficult to persuade it to work”
Top return reasons
Common questions
- Is apple pencil profitable to sell on Amazon United Kingdom?
- The niche generates £3.5M/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -31.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the apple pencil niche?
- 6 brands and 33 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in apple pencil?
- Top complaints mined from reviews: Durability, Functionality-Overall, Charging. The return rate is 2.1%.
- When does demand for apple pencil peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the apple pencil niche?
- Listings span £5.49–£86.24; the average listing price is £32.06 (sweet spot $15–$100). The average incumbent carries 14,444 reviews — the moat a new listing must climb.