Apple Pencil

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.5M a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

-31.4%

Conversion, latest week

6.0%

Market size, estimated

£3.5Ma year

Peak month

December3.7× the quietest month

Top search term

apple pencil1.1M searches a year

Listings sell for £32.06 on average, from £5.49 to £86.24. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 10,000 to 12,500 of them. At £32.06 that is £321K to £401K a year per listing.

Average price

£32.06inside the $15 to $100 sweet spot

Price range

£5.49–£86.24

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

10,000–12,500

Revenue per listing a year

£321K–£401K

Returns

2.1%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #29 within Keyboards, Mice & Input Devices. It carries 14,444 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

82%

Out of stock, average day

11.9%

Average rank

#29in Keyboards, Mice & Input Devices

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

14,444per listing

Listings tracked

11

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months