How competitive is the Apple Pencil niche on Amazon United Kingdom?

6 brands and 33 sellers compete in Apple Pencil on Amazon United Kingdom. The top 5 Apple Pencil products take 84% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Apple Pencil?

Apple Pencil buyers on Amazon United Kingdom complain most about Durability, Functionality-Overall, Charging, the themes mined from the niche's reviews. Its return rate is 2.1%.

What does it cost to enter the Apple Pencil niche?

Apple Pencil sells for £32.06 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £5.49–£86.24. The average incumbent carries 14,444 reviews — the moat a new listing must climb.

Apple Pencil

brand-locked demand (top 5 brands take 98% of clicks) — Apple Pencil doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Apple Pencil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Apple Pencil is a £3.5M/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 47/100.

Apple Pencil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.4% over the last 90 days and 6.0% of searches end in a purchase.

£3.5M

revenue / yr

Units sold / yr125K

Search volume / yr-31.4%1.8M

Conversion rate6.0%

Avg price£32.06

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 33

Top-5 product click share84%

Open market2%

Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 11 products

Top Apple Pencil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Stylus Pen for iPad Pro Air Mini 2018-2026 Palm Rejection 2X Fast Charge

Price: £5.96
Rating: 4.5/5
Reviews: 4,898
Age: 1y ago

Apple Pencil (USB-C)

Price: £55.35
Rating: 4.5/5
Reviews: 7,299
Age: 2y ago

Apple Pencil Pro: Advanced Tools Pixel-Perfect Precision Tilt and Pressure Sensitivity and Industry-Leading Low Latency for Note-Taking Drawing and Art. Attaches Charges and Pairs Magnetically.

Price: £86.24
Rating: 4.6/5
Reviews: 5,878
Age: 2y ago

Metapen Pencil A8 for iPad 2018-2026 (2X Faster Charge) Pixel Precision

Price: £14.42
Rating: 4.5/5
Reviews: 58,762
Age: 4y ago

Apple Pencil 2nd Generation White (Renewed)

Price: £58.50
Rating: 4.1/5
Reviews: 79
Age: 1y ago

Newest

by launch date

Kingone pencil for Apple iPad 2018-2026 2X Faster Charging & Palm Rejection & Tilt Sensitivity & Magnetic Stylus Pen Compatible with iPad 6~11th Pro 11/12.9/13 Air 3~5th Air 11/13 Mini 7/6/5th.

Price: £7.99
Rating: 4.5/5
Reviews: 5,834
Age: 6mo ago

Apple Pencil 2nd Generation White (Renewed)

Price: £58.50
Rating: 4.1/5
Reviews: 79
Age: 1y ago

Apple Pencil (Pro) 2024 (Renewed)

Price: £85.09
Rating: 4.6/5
Reviews: 12
Age: 1y ago

Stylus Pen for iPad Pro Air Mini 2018-2026 Palm Rejection 2X Fast Charge

Price: £5.96
Rating: 4.5/5
Reviews: 4,898
Age: 1y ago

Stylus Pen for iPad - 2018-2026 2X Fast Charging Palm Rejection White

Price: £6.14
Rating: 4.5/5
Reviews: 6,741
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Apple46%
MYSTILUCK24%
metapen20%
varkda4%
Hastraith4%
KingOne2%
Open — no brand owns it (0%)

Apple Pencil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.8MCVR6.0%Products11Brands6Top 5 Brands98%OOS Rate11.9%Rating4.5★Reviews14,444Avg BSR#29

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Top Apple Pencil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

apple pencil1.1M/yr -34.3%6.4% conv.
apple pen335K/yr -29.1%6.7% conv.
apple pencil pro178K/yr -22.1%7.4% conv.
apple pencil 2nd generation56K/yr -33.4%5.0% conv.
apple pencil usb c54K/yr -28.6%7.7% conv.
apple pencil 210K/yr -17.1%2.7% conv.
apple. pencil6K/yr +110.5%1.8% conv.
apple pencil usb-c6K/yr -14.6%5.5% conv.
apple pro pencil5K/yr -34.8%6.8% conv.
apple pen pro6K/yr -38.6%8.2% conv.

What reviews say buyers love and hate about Apple Pencil

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Value For Money25%

“Excellent value”

Quality-Overall13%

“High quality pencil”

Compatibility-Overall12%

“Fully compatible”

Charging9%

“stays charged”

Ease Of Use8%

“comfortable in the hand”

What buyers complain about

78% of reviews

Durability19%

“Broke within days”

Functionality-Overall13%

“Barely works”

Charging13%

“doesnt charge”

Value For Money8%

“It's definitely expensive”

Connectivity-Overall8%

“Doesnt connect”

Apple Pencil return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall

55%

2Functionality-Overall

17%

3Connectivity-Overall

10%

4Charging

5Defective Material/Parts

Common Apple Pencil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Apple Pencil 47/100 on Amazon United Kingdom — Skip it. The niche generates £3.5M/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -31.4% over the last 90 days.