apple pen
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£23.98avg listing price — sweet spot $15–$100
Price range
Great£5.49–£86.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Market size
Good£653K£653K/yr · 466K searches
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad12,503.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-30.1%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, apple pen is a £653K/yr Amazon United Kingdom market (466K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
apple pen market data
- Units sold / yr
- 30K–40K
- avg 3,000–4,000/product
- Revenue / yr
- £719K–£959K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #4
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 11.1%
- Avg brand age
- 30 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
16
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- MYSTILUCK32%
- metapen28%
- Apple25%
- Hastraith7%
- varkda4%
- KingOne3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Top apple pen search terms
- apple pen335K/yr
- apple ipad pen31K/yr
- apple ipad pencil21K/yr
- ipencil14K/yr
- ipad pro pencil10K/yr
- apple pens8K/yr
- ipad pro pen6K/yr
- ipen8K/yr
- apple stylus5K/yr
- apple pen for ipad5K/yr
Top apple pen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stylus Pen for iPad Pro Air Mini 2018-2026 Palm Rejection 2X Fast Charge
MYSTILUCK£5.964.5★4,898 rev
Apple Pencil (USB-C)
Apple£55.354.5★7,299 rev
Metapen Pencil A8 for iPad 2018-2026 (2X Faster Charge) Pixel Precision
metapen£14.424.5★58,762 rev
Metapen Pencil Air8 for Apple iPad 2018-2026 (20H Battery Life) 2Min Fast Charge High Precision Stylus Pen for iPad 11 A16/10/9/8/7/6th Gen Pro 12.9/11/13 Inch M4 Air 3/4/5/M2/M3 (White)
metapen£10.264.4★9,652 rev
Stylus Pen for iPad - 2018-2026 2X Fast Charging Palm Rejection White
Hastraith£6.144.5★6,741 rev
Newest
by launch date
Kingone pencil for Apple iPad 2018-2026 2X Faster Charging & Palm Rejection & Tilt Sensitivity & Magnetic Stylus Pen Compatible with iPad 6~11th Pro 11/12.9/13 Air 3~5th Air 11/13 Mini 7/6/5th.
KingOne£7.995,834 rev
Stylus Pen for iPad Pro Air Mini 2018-2026 Palm Rejection 2X Fast Charge
MYSTILUCK£5.964,898 rev
Stylus Pen for iPad - 2018-2026 2X Fast Charging Palm Rejection White
Hastraith£6.146,741 rev
Metapen Pencil Air8 for Apple iPad 2018-2026 (20H Battery Life) 2Min Fast Charge High Precision Stylus Pen for iPad 11 A16/10/9/8/7/6th Gen Pro 12.9/11/13 Inch M4 Air 3/4/5/M2/M3 (White)
metapen£10.269,652 rev
Apple Pencil Pro: Advanced Tools Pixel-Perfect Precision Tilt and Pressure Sensitivity and Industry-Leading Low Latency for Note-Taking Drawing and Art. Attaches Charges and Pairs Magnetically.
Apple£86.245,878 rev
Trending
90-day click momentumKingone pencil for Apple iPad 2018-2026 2X Faster Charging & Palm Rejection & Tilt Sensitivity & Magnetic Stylus Pen Compatible with iPad 6~11th Pro 11/12.9/13 Air 3~5th Air 11/13 Mini 7/6/5th.
KingOne£7.994.5★
Stylus Pen for iPad Pro Air Mini 2018-2026 Palm Rejection 2X Fast Charge
MYSTILUCK£5.964.5★
Apple Pencil Pro: Advanced Tools Pixel-Perfect Precision Tilt and Pressure Sensitivity and Industry-Leading Low Latency for Note-Taking Drawing and Art. Attaches Charges and Pairs Magnetically.
Apple£86.244.6★
Metapen Pencil Air8 for Apple iPad 2018-2026 (20H Battery Life) 2Min Fast Charge High Precision Stylus Pen for iPad 11 A16/10/9/8/7/6th Gen Pro 12.9/11/13 Inch M4 Air 3/4/5/M2/M3 (White)
metapen£10.264.4★
Stylus Pen for iPad Pro/Air/Mini 2018-2026 2X Fast Charge Palm Rejection
varkda£5.494.5★
What buyers say about apple pen
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“High quality pencil”
“Fully compatible”
“stays charged”
“comfortable in the hand”
“Decent battery life”
“It works as it should”
“Easy to connect”
“the magnetic it is good”
“Durable and easy to use”
What buyers complain about
“broke in a week”
“doesnt charge”
“Barely works”
“It's definitely expensive”
“Doesnt connect”
“Was worried that it wouldnt be compatible with my ipad”
“magnetic attachment not working”
“Flaky Quality Control - buy two”
“doesnt hold too strongly”
“Always difficult to persuade it to work”
Top return reasons
Common questions
- Is apple pen profitable to sell on Amazon United Kingdom?
- The niche generates £653K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the apple pen niche?
- 6 brands and 16 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in apple pen?
- Top complaints mined from reviews: Durability, Charging, Functionality-Overall. The return rate is 2.2%.
- When does demand for apple pen peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the apple pen niche?
- Listings span £5.49–£86.24; the average listing price is £23.98 (sweet spot $15–$100). The average incumbent carries 12,503 reviews — the moat a new listing must climb.