Apple Pen
FailThe top 5 brands take 97% of clicks, so Apple Pen is a Fail.
- Flapen Score
- 42 / 100Ranks 498 of 1,028 Computers & Accessories niches · on the category median42
- Market size
- £653K/yr466K searches / yr
- 90-day growth
- -30.1%search demand this quarter
- Competition
- 88%top-5 click share · 6 brands · 16 sellers
Flapen Score
Apple Pen against its category
The dotted line is the Computers & Accessories average. Past it, Apple Pen is stronger. Inside it, weaker.
Market
The Apple Pen market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Apple Pen 466K times last year and spent an estimated £653K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
5.8% of searches ended in a purchase last week.
Shoppers searched for this 466K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £653K a year.
- Searches, last 12 months
- 466K
- Growth, 90 days vs prior 90
- -30.1%
- Conversion, latest week
- 5.8%
- Market size, estimated
- £653Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- apple pen335K searches a year
02 · Price
A sale here is worth £23.98.
Listings sell for £23.98 on average, from £5.49 to £86.24. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £23.98 that is £72K to £96K a year per listing.
- Average price
- £23.98inside the $15 to $100 sweet spot
- Price range
- £5.49–£86.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £72K–£96K
- Returns
- 2.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #4 within Keyboards, Mice & Input Devices. It carries 12,503 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 11.1%
- Average rank
- #4in Keyboards, Mice & Input Devices
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 12,503per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Apple Pen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Stylus Pen for iPad Pro Air Mini 2018-2026 Palm Rejection 2X Fast Charge
- Price
- £5.96
- Rating
- 4.5/5
- Reviews
- 4,898
- Age
- 1y ago
Apple Pencil (USB-C)
- Price
- £55.35
- Rating
- 4.5/5
- Reviews
- 7,299
- Age
- 2y ago
Metapen Pencil A8 for iPad 2018-2026 (2X Faster Charge) Pixel Precision
- Price
- £14.42
- Rating
- 4.5/5
- Reviews
- 58,762
- Age
- 4y ago
Metapen Pencil Air8 for Apple iPad 2018-2026 (20H Battery Life) 2Min Fast Charge High Precision Stylus Pen for iPad 11 A16/10/9/8/7/6th Gen Pro 12.9/11/13 Inch M4 Air 3/4/5/M2/M3 (White)
- Price
- £10.26
- Rating
- 4.4/5
- Reviews
- 9,652
- Age
- 1y ago
Stylus Pen for iPad - 2018-2026 2X Fast Charging Palm Rejection White
- Price
- £6.14
- Rating
- 4.5/5
- Reviews
- 6,741
- Age
- 1y ago
Trending
90-day click momentum
Kingone pencil for Apple iPad 2018-2026 2X Faster Charging & Palm Rejection & Tilt Sensitivity & Magnetic Stylus Pen Compatible with iPad 6~11th Pro 11/12.9/13 Air 3~5th Air 11/13 Mini 7/6/5th.
- Price
- £7.99
- Rating
- 4.5/5
- Reviews
- 5,834
- Age
- 6mo ago
Stylus Pen for iPad Pro Air Mini 2018-2026 Palm Rejection 2X Fast Charge
- Price
- £5.96
- Rating
- 4.5/5
- Reviews
- 4,898
- Age
- 1y ago
Apple Pencil Pro: Advanced Tools Pixel-Perfect Precision Tilt and Pressure Sensitivity and Industry-Leading Low Latency for Note-Taking Drawing and Art. Attaches Charges and Pairs Magnetically.
- Price
- £86.24
- Rating
- 4.6/5
- Reviews
- 5,878
- Age
- 2y ago
Metapen Pencil Air8 for Apple iPad 2018-2026 (20H Battery Life) 2Min Fast Charge High Precision Stylus Pen for iPad 11 A16/10/9/8/7/6th Gen Pro 12.9/11/13 Inch M4 Air 3/4/5/M2/M3 (White)
- Price
- £10.26
- Rating
- 4.4/5
- Reviews
- 9,652
- Age
- 1y ago
Stylus Pen for iPad Pro/Air/Mini 2018-2026 2X Fast Charge Palm Rejection
- Price
- £5.49
- Rating
- 4.5/5
- Reviews
- 963
- Age
- 2y ago
Newest
by launch dateKingone pencil for Apple iPad 2018-2026 2X Faster Charging & Palm Rejection & Tilt Sensitivity & Magnetic Stylus Pen Compatible with iPad 6~11th Pro 11/12.9/13 Air 3~5th Air 11/13 Mini 7/6/5th.
- Price
- £7.99
- Rating
- 4.5/5
- Reviews
- 5,834
- Age
- 6mo ago
Stylus Pen for iPad Pro Air Mini 2018-2026 Palm Rejection 2X Fast Charge
- Price
- £5.96
- Rating
- 4.5/5
- Reviews
- 4,898
- Age
- 1y ago
Stylus Pen for iPad - 2018-2026 2X Fast Charging Palm Rejection White
- Price
- £6.14
- Rating
- 4.5/5
- Reviews
- 6,741
- Age
- 1y ago
Metapen Pencil Air8 for Apple iPad 2018-2026 (20H Battery Life) 2Min Fast Charge High Precision Stylus Pen for iPad 11 A16/10/9/8/7/6th Gen Pro 12.9/11/13 Inch M4 Air 3/4/5/M2/M3 (White)
- Price
- £10.26
- Rating
- 4.4/5
- Reviews
- 9,652
- Age
- 1y ago
Apple Pencil Pro: Advanced Tools Pixel-Perfect Precision Tilt and Pressure Sensitivity and Industry-Leading Low Latency for Note-Taking Drawing and Art. Attaches Charges and Pairs Magnetically.
- Price
- £86.24
- Rating
- 4.6/5
- Reviews
- 5,878
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
16
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- MYSTILUCK32%
- metapen28%
- Apple25%
- Hastraith7%
- varkda4%
- KingOne3%
Demand
Apple Pen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Apple Pen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- apple pen335K/yr
- apple ipad pen31K/yr
- apple ipad pencil21K/yr
- ipencil14K/yr
- ipad pro pencil10K/yr
- apple pens8K/yr
- ipad pro pen6K/yr
- ipen8K/yr
- apple stylus5K/yr
- apple pen for ipad5K/yr
Reviews and returns
What reviews say buyers love and hate about Apple Pen
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
broke in a week
Broke after 6 months
Doesn't last
doesnt charge
therefore not able to charge
Charging problem
Barely works
Does not work properly
Did not work
It's definitely expensive
I was hesitant due to the low cost
Overly expensive
Doesnt connect
It often drops connection
Connectivity is poor
Love
Excellent value
Cost effective
Excellent value
High quality pencil
Excellent Product
The build quality is, as expected, premium
Fully compatible
Works as well as apple
Compatible with ipad
stays charged
Charges quickly
Long charge
comfortable in the hand
comfortable to hold
Comfortable to use
Return
2.2% Return rate 0% Fixable by listing
Was worried that it wouldnt be compatible with my ipad
Pen won't pair / work
Falsely advertised it does not pair with any and all iPads
Barely works
Does not work properly
Did not work
Doesnt connect
It often drops connection
Connectivity is poor
doesnt charge
therefore not able to charge
Charging problem
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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Headset
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Apple Pen questions
Answered from the same tracked data.