How competitive is the Apple Pen niche on Amazon United Kingdom?

6 brands and 16 sellers compete in Apple Pen on Amazon United Kingdom. The top 5 Apple Pen products take 88% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Apple Pen?

Apple Pen buyers on Amazon United Kingdom complain most about Durability, Charging, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 2.2%.

What does it cost to enter the Apple Pen niche?

Apple Pen sells for £23.98 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £5.49–£86.24. The average incumbent carries 12,503 reviews — the moat a new listing must climb.

Apple Pen

brand-locked demand (top 5 brands take 97% of clicks) — Apple Pen doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Apple Pen profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Apple Pen is a £653K/yr Amazon United Kingdom market (466K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Apple Pen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.1% over the last 90 days and 5.8% of searches end in a purchase.

£653K

revenue / yr

Units sold / yr40K

Search volume / yr-30.1%466K

Conversion rate5.8%

Avg price£23.98

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers6 · 16

Top-5 product click share88%

Open market3%

Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 8 products

Top Apple Pen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Stylus Pen for iPad Pro Air Mini 2018-2026 Palm Rejection 2X Fast Charge

Price: £5.96
Rating: 4.5/5
Reviews: 4,898
Age: 1y ago

Apple Pencil (USB-C)

Price: £55.35
Rating: 4.5/5
Reviews: 7,299
Age: 2y ago

Metapen Pencil A8 for iPad 2018-2026 (2X Faster Charge) Pixel Precision

Price: £14.42
Rating: 4.5/5
Reviews: 58,762
Age: 4y ago

Metapen Pencil Air8 for Apple iPad 2018-2026 (20H Battery Life) 2Min Fast Charge High Precision Stylus Pen for iPad 11 A16/10/9/8/7/6th Gen Pro 12.9/11/13 Inch M4 Air 3/4/5/M2/M3 (White)

Price: £10.26
Rating: 4.4/5
Reviews: 9,652
Age: 1y ago

Stylus Pen for iPad - 2018-2026 2X Fast Charging Palm Rejection White

Price: £6.14
Rating: 4.5/5
Reviews: 6,741
Age: 1y ago

Newest

by launch date

Kingone pencil for Apple iPad 2018-2026 2X Faster Charging & Palm Rejection & Tilt Sensitivity & Magnetic Stylus Pen Compatible with iPad 6~11th Pro 11/12.9/13 Air 3~5th Air 11/13 Mini 7/6/5th.

Price: £7.99
Rating: 4.5/5
Reviews: 5,834
Age: 6mo ago

Stylus Pen for iPad Pro Air Mini 2018-2026 Palm Rejection 2X Fast Charge

Price: £5.96
Rating: 4.5/5
Reviews: 4,898
Age: 1y ago

Stylus Pen for iPad - 2018-2026 2X Fast Charging Palm Rejection White

Price: £6.14
Rating: 4.5/5
Reviews: 6,741
Age: 1y ago

Metapen Pencil Air8 for Apple iPad 2018-2026 (20H Battery Life) 2Min Fast Charge High Precision Stylus Pen for iPad 11 A16/10/9/8/7/6th Gen Pro 12.9/11/13 Inch M4 Air 3/4/5/M2/M3 (White)

Price: £10.26
Rating: 4.4/5
Reviews: 9,652
Age: 1y ago

Apple Pencil Pro: Advanced Tools Pixel-Perfect Precision Tilt and Pressure Sensitivity and Industry-Leading Low Latency for Note-Taking Drawing and Art. Attaches Charges and Pairs Magnetically.

Price: £86.24
Rating: 4.6/5
Reviews: 5,878
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

MYSTILUCK32%
metapen28%
Apple25%
Hastraith7%
varkda4%
KingOne3%

Apple Pen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume466KCVR5.8%Products8Brands6Top 5 Brands97%OOS Rate11.1%Rating4.5★Reviews12,503Avg BSR#4

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Top Apple Pen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

apple pen335K/yr -29.1%6.6% conv.
apple ipad pen31K/yr -37.7%6.4% conv.
apple ipad pencil21K/yr -12.9%7.7% conv.
ipencil14K/yr -37.0%3.4% conv.
ipad pro pencil10K/yr -34.2%6.0% conv.
apple pens8K/yr -64.3%3.5% conv.
ipad pro pen6K/yr -28.2%5.1% conv.
ipen8K/yr -27.0%3.8% conv.
apple stylus5K/yr -4.3%4.4% conv.
apple pen for ipad5K/yr -33.0%7.0% conv.

What reviews say buyers love and hate about Apple Pen

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Value For Money24%

“Excellent value”

Quality-Overall14%

“High quality pencil”

Compatibility-Overall12%

“Fully compatible”

Charging9%

“stays charged”

Ease Of Use8%

“comfortable in the hand”

What buyers complain about

78% of reviews

Durability18%

“broke in a week”

Charging14%

“doesnt charge”

Functionality-Overall13%

“Barely works”

Value For Money8%

“It's definitely expensive”

Connectivity-Overall8%

“Doesnt connect”

Apple Pen return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall

55%

2Functionality-Overall

17%

3Connectivity-Overall

4Charging

5Defective Material/Parts

Common Apple Pen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Apple Pen 42/100 on Amazon United Kingdom — Skip it. The niche generates £653K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -30.1% over the last 90 days.