Apple Lightning Cable
MaybeBuyers convert on 12.9% of searches. But the average product has 26,488 reviews to catch up to, so Apple Lightning Cable is a Maybe.
- Flapen Score
- 53 / 100Top 12% of 1,028 Computers & Accessories niches · +11 vs the category median of 4253
- Market size
- £339K/yr306K searches / yr
- 90-day growth
- +0.5%search demand this quarter
- Competition
- 53%top-5 click share · 13 brands · 20 sellers
Flapen Score
Apple Lightning Cable against its category
The dotted line is the Computers & Accessories average. Past it, Apple Lightning Cable is stronger. Inside it, weaker.
Market
The Apple Lightning Cable market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Apple Lightning Cable 306K times last year and spent an estimated £339K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
12.9% of searches ended in a purchase last week.
Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £339K a year.
- Searches, last 12 months
- 306K
- Growth, 90 days vs prior 90
- +0.5%
- Conversion, latest week
- 12.9%
- Market size, estimated
- £339Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- apple lightning cable82K searches a year
02 · Price
A sale here is worth £8.60.
Listings sell for £8.60 on average, from £3.48 to £22.18. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £8.60 that is £11K to £13K a year per listing.
- Average price
- £8.60under the $15 to $100 sweet spot
- Price range
- £3.48–£22.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £11K–£13K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #18 within Cables & Accessories. It carries 26,488 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 8.5%
- Average rank
- #18in Cables & Accessories
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 26,488per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Apple Lightning Cable products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Aioneus iPhone Charger Cable 2M MFi Certified Lightning Cable Fast Charging iPhone Charger Nylon USB iphone Charging Cable Lead for iPhone 14 13 12 11 Pro Max XS XR X 8 7 6 Plus 5 SE iPad
- Price
- £3.48
- Rating
- 4.3/5
- Reviews
- 13,792
- Age
- 1y ago
Apple USB-C to Lightning Cable
- Price
- £12.83
- Rating
- 4.6/5
- Reviews
- 9,903
- Age
- 2y ago
2Pack 2M iPhone Charger Cable MFi Certified Lightning Cable Fast Charging Braided iPhone Charger Fast Charge USB Charging Lead for Phone 14 13 12 11 Pro Max XS XR X 8 7 6 Plus 5 SE iPad and iPod
- Price
- £5.44
- Rating
- 4.3/5
- Reviews
- 16,783
- Age
- 2y ago
2 Pack Apple MFi Certified iPhone Charger Cable 2m Apple Lightning to USB Cable Cord 2 metres Fast Charging A pple Phone Long Cable for iPhone13/12/12 mini/ 11/11Pro/Max/X/XS/XR/XS Max/8/7/6/iPad
- Price
- £8.25
- Rating
- 4.3/5
- Reviews
- 12,515
- Age
- 5y ago
![Car Apple Carplay Cable [Apple MFi Certified] USB A to Lightning Cable Compatible with iPhone 14 13 12 11 Pro Max XR XS X Charger Cord Car Fast Charging Cable (White 3ft)](https://m.media-amazon.com/images/I/31TelZKiCTL.jpg)
Car Apple Carplay Cable [Apple MFi Certified] USB A to Lightning Cable Compatible with iPhone 14 13 12 11 Pro Max XR XS X Charger Cord Car Fast Charging Cable (White 3ft)
- Price
- £6.89
- Rating
- 4.5/5
- Reviews
- 523
- Age
- 1y ago
Trending
90-day click momentum
iPhone Charger Cable 2Pack for Lightning to USB Cable MFi Certified 1M+2M Charging Braided Lead for Apple iPhone 14 13 12 11 Pro Max/Pro XS XR X 8 7 6 Plus SE for iPad
- Price
- £5.25
- Rating
- 4.5/5
- Reviews
- 62,348
- Age
- 2mo ago
Apple USB-C to Lightning Cable (2m)
- Price
- £22.18
- Rating
- 4.6/5
- Reviews
- 9,903
- Age
- 2y ago
Car Apple Carplay Cable [Apple MFi Certified] USB A to Lightning Cable Compatible with iPhone 14 13 12 11 Pro Max XR XS X Charger Cord Car Fast Charging Cable (White 3ft)
- Price
- £6.89
- Rating
- 4.5/5
- Reviews
- 523
- Age
- 1y ago
![1.8M USB C to Lightning Cable [Apple MFi Certified] iPhone Fast Charger Cable USB-C Charging Cord for iPhone14/ 13/12/12 PRO Max/12 Mini/11/11PRO/XS/Max/XR/X/8/8Plus/iPad](https://m.media-amazon.com/images/I/310S3Q2jakL.jpg)
1.8M USB C to Lightning Cable [Apple MFi Certified] iPhone Fast Charger Cable USB-C Charging Cord for iPhone14/ 13/12/12 PRO Max/12 Mini/11/11PRO/XS/Max/XR/X/8/8Plus/iPad
- Price
- £5.56
- Rating
- 4.3/5
- Reviews
- 12,058
- Age
- 4y ago
3Pack 2M iPhone Charger Cable Long iPhone Charging Cable MFi Certified Lightning Cable Fast Charging Cord Braided i Phone Charger Lead USB Cord for Phone 14 13 12 11 Pro Max XS XR 8 7 6 SE iPad
- Price
- £5.90
- Rating
- 4.5/5
- Reviews
- 17,419
- Age
- 3y ago
Newest
by launch dateiPhone Charger Cable 2Pack for Lightning to USB Cable MFi Certified 1M+2M Charging Braided Lead for Apple iPhone 14 13 12 11 Pro Max/Pro XS XR X 8 7 6 Plus SE for iPad
- Price
- £5.25
- Rating
- 4.5/5
- Reviews
- 62,348
- Age
- 2mo ago
USB C to Lightning Cable 2Pack 1M +2M MFi Certified Fast Charging USB C iPhone Charger Cable Lead for Apple iPhone 14 13 12 11 Pro Max X XR XS 8 Plus for iPad- Type C to Lightning Cable
- Price
- £5.59
- Rating
- 4.2/5
- Reviews
- 32,136
- Age
- 10mo ago
![iPhone Charger Cable 2 Pack 2M [Apple MFi Certified] Lightning Cable Fast Charging Cord High Speed Data Sync Apple Charger Cable for iPhone 14 13 12 11 Pro/Pro Max XR XS X 8 7 6 Plus](https://m.media-amazon.com/images/I/41qEbdLg4XL.jpg)
iPhone Charger Cable 2 Pack 2M [Apple MFi Certified] Lightning Cable Fast Charging Cord High Speed Data Sync Apple Charger Cable for iPhone 14 13 12 11 Pro/Pro Max XR XS X 8 7 6 Plus
- Price
- £5.37
- Rating
- 4.3/5
- Reviews
- 11,083
- Age
- 1y ago
Car Apple Carplay Cable [Apple MFi Certified] USB A to Lightning Cable Compatible with iPhone 14 13 12 11 Pro Max XR XS X Charger Cord Car Fast Charging Cable (White 3ft)
- Price
- £6.89
- Rating
- 4.5/5
- Reviews
- 523
- Age
- 1y ago
![2Pack iPhone Charger Cable 1M [Apple MFi Certified] Lightning Cable Fast Charging iPhone Cable Lead Lightning to USB Cable for iPhone 14 13 12 11 Pro Max XS XR X 8 7 6 Plus 5s iPad](https://m.media-amazon.com/images/I/31rmrMF2djL.jpg)
2Pack iPhone Charger Cable 1M [Apple MFi Certified] Lightning Cable Fast Charging iPhone Cable Lead Lightning to USB Cable for iPhone 14 13 12 11 Pro Max XS XR X 8 7 6 Plus 5s iPad
- Price
- £5.41
- Rating
- 4.4/5
- Reviews
- 1,164
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
20
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
53%
Top 20: 98%
Open market
21%
- Apple26%
- Aioneus21%
- Yosou10%
- JJCALL10%
- TUMABER6%
- Osecet5%
Demand
Apple Lightning Cable search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Apple Lightning Cable search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- apple lightning cable82K/yr
- usb a to lightning cable44K/yr
- apple cable34K/yr
- usb to lightning cable 2m20K/yr
- lightning cable 2 metre9K/yr
- apple fast charger cable14K/yr
- lightning to usb13K/yr
- usb to lightning11K/yr
- apple ipad charger cable15K/yr
- 2m lightning cable11K/yr
Reviews and returns
What reviews say buyers love and hate about Apple Lightning Cable
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Extremely slow charging
Doesn't charge
Did not charge
broke quickly
Didnt last
Breaks easily
Bad quality
Expensive poor quality product - does not last
Rubbish quality
works very badly
Did not work
Performance is not adequate
Loose connection
do not connect properly
Connection weak
Love
Good charging
Fast Charger
Charges fast
Excellent product exactly as described
Amazing quality
Good quality kit
Excellent Value
Good value for money
Good Value
As advertised
Works as promised
As described
it worked well
It works ok
Efficient
Return
0.8% Return rate 14% Fixable by listing
Extremely slow charging
Doesn't charge
Did not charge
Not compatible
no sync
Not seen as compatible with apple
works very badly
Did not work
Performance is not adequate
Sizing is a tad off
Too long for me really
Didn't fit
Loose connection
do not connect properly
Connection weak
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Apple Lightning Cable questions
Answered from the same tracked data.