Apple Keyboard and Mouse
FailThe top 5 brands take 100% of clicks, so Apple Keyboard and Mouse is a Fail.
- Flapen Score
- 41 / 100Ranks 552 of 1,028 Computers & Accessories niches · −1 vs the category median of 4241
- Market size
- £987K/yr324K searches / yr
- 90-day growth
- -23.8%search demand this quarter
- Competition
- 93%top-5 click share · 3 brands · 11 sellers
Flapen Score
Apple Keyboard and Mouse against its category
The dotted line is the Computers & Accessories average. Past it, Apple Keyboard and Mouse is stronger. Inside it, weaker.
Market
The Apple Keyboard and Mouse market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Apple Keyboard and Mouse 324K times last year and spent an estimated £987K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
6.7% of searches ended in a purchase last week.
Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £987K a year.
- Searches, last 12 months
- 324K
- Growth, 90 days vs prior 90
- -23.8%
- Conversion, latest week
- 6.7%
- Market size, estimated
- £987Ka year
- Peak month
- November4.2× the quietest month
- Top search term
- apple mouse106K searches a year
02 · Price
A sale here is worth £45.78.
Listings sell for £45.78 on average, from £11.94 to £70.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £45.78 that is £69K to £92K a year per listing.
- Average price
- £45.78inside the $15 to $100 sweet spot
- Price range
- £11.94–£70.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £69K–£92K
- Returns
- 3.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #175 within Keyboards, Mice & Input Devices. It carries 1,749 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #175in Keyboards, Mice & Input Devices
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,749per listing
- Listings tracked
- 7
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Apple Keyboard and Mouse products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Apple Magic Mouse: Bluetooth rechargeable. Works with Mac or iPad; White Multi-Touch surface (USB-C)
- Price
- £55.63
- Rating
- 4.5/5
- Reviews
- 3,186
- Age
- 1y ago
Apple Magic Mouse: Bluetooth rechargeable. Works with Mac or iPad; Black Multi-Touch surface (USB-C)
- Price
- £70.53
- Rating
- 4.5/5
- Reviews
- 3,186
- Age
- 1y ago
Uiosmuph Bluetooth Mouse Triple Mode (Dual Bluetooth+USB) Wireless Computer Silent Mouse - Portable Rechargeable via USB-C for Laptop/MacBook/iPad/PC (Silver)
- Price
- £12.45
- Rating
- 4.3/5
- Reviews
- 2,537
- Age
- 3y ago
Apple Magic Keyboard - British English
- Price
- £66.35
- Rating
- 4.6/5
- Reviews
- 1,285
- Age
- 1y ago
QYFP Bluetooth Mouse Rechargeable Wireless Mouse for MacBook Pro/Air/iPad/Laptop/PC/Mac/Computer Silver
- Price
- £11.94
- Rating
- 4.3/5
- Reviews
- 2,035
- Age
- 4y ago
Trending
90-day click momentum
Apple Magic Mouse 2 Green (Renewed)
- Price
- £50.41
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 10mo ago
Apple Magic Mouse 2 Blue (Renewed)
- Price
- £53.18
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago
Uiosmuph Bluetooth Mouse Triple Mode (Dual Bluetooth+USB) Wireless Computer Silent Mouse - Portable Rechargeable via USB-C for Laptop/MacBook/iPad/PC (Silver)
- Price
- £12.45
- Rating
- 4.3/5
- Reviews
- 2,537
- Age
- 3y ago
Apple Magic Mouse: Bluetooth rechargeable. Works with Mac or iPad; Black Multi-Touch surface (USB-C)
- Price
- £70.53
- Rating
- 4.5/5
- Reviews
- 3,186
- Age
- 1y ago
QYFP Bluetooth Mouse Rechargeable Wireless Mouse for MacBook Pro/Air/iPad/Laptop/PC/Mac/Computer Silver
- Price
- £11.94
- Rating
- 4.3/5
- Reviews
- 2,035
- Age
- 4y ago
Newest
by launch dateApple Magic Mouse 2 Blue (Renewed)
- Price
- £53.18
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago
Apple Magic Mouse 2 Green (Renewed)
- Price
- £50.41
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 10mo ago
Apple Magic Mouse: Bluetooth rechargeable. Works with Mac or iPad; White Multi-Touch surface (USB-C)
- Price
- £55.63
- Rating
- 4.5/5
- Reviews
- 3,186
- Age
- 1y ago
Apple Magic Mouse: Bluetooth rechargeable. Works with Mac or iPad; Black Multi-Touch surface (USB-C)
- Price
- £70.53
- Rating
- 4.5/5
- Reviews
- 3,186
- Age
- 1y ago
Apple Magic Keyboard - British English
- Price
- £66.35
- Rating
- 4.6/5
- Reviews
- 1,285
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Apple87%
- Uiosmuph7%
- QYFP5%
Demand
Apple Keyboard and Mouse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Apple Keyboard and Mouse search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- apple mouse106K/yr
- magic mouse59K/yr
- apple magic mouse48K/yr
- apple keyboard and mouse42K/yr
- apple mouse wireless32K/yr
- apple mouse and keyboard10K/yr
- apple magic mouse 27K/yr
- magic mouse 28K/yr
- mouse apple4K/yr
- apple wireless mouse5K/yr
Reviews and returns
What reviews say buyers love and hate about Apple Keyboard and Mouse
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This Keyboard did not work with my keyboard
Unfortunately it doesn't work on my MacBook Pro OS Monterey
Doesnt work with mac
Kind or broken after 2 months
Broken
Didnt last more than a few months
Expensive,
A little pricey
Very overpriced for what it is
kept losing bluetooth connection so decided to return
For me, it was quite annoying to connect to my laptop/ iPad at times as it would take a while to connect to my devices and would often result inn me having to forget the device and try again
I cant get it to work wirelessly
Did not work for me
the scrolling functionality is not functioning at all
THEN, i started to use it and found that NONE of the F1-F12 keys works
Love
feels good quality and is easy to set up and use
Really good build quality
Good quality
Easy Connection
It also connected extremely easily
Connected with ease to my MacBook via Bluetooth
Good product for the price
Worth every penny
Great deal
it pairs instantly
Compatible to my mac computer
Excellent as always with Apple
Fine for ocasional use -
Easy to use
However, I have got used to it and its perfectly usable
Return
3.1% Return rate 4% Fixable by listing
Did not work for me
the scrolling functionality is not functioning at all
THEN, i started to use it and found that NONE of the F1-F12 keys works
This Keyboard did not work with my keyboard
Unfortunately it doesn't work on my MacBook Pro OS Monterey
Doesnt work with mac
kept losing bluetooth connection so decided to return
For me, it was quite annoying to connect to my laptop/ iPad at times as it would take a while to connect to my devices and would often result inn me having to forget the device and try again
I cant get it to work wirelessly
The right click is so finicky I found I was holding the control key on the keyboard
STILL can't get the F keys to works
Took some getting used to as no visible buttons thats just down to me being silly
then stopped working even thought fully charged
Charging Port is underneath therefore can't charge it whilst it is in use
Battery doesn't hold its charge, absolutely rubbish
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Apple Keyboard and Mouse questions
Answered from the same tracked data.