apple keyboard and mouse
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£45.78avg listing price — sweet spot $15–$100
Price range
Great£11.94–£70.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great£987K£987K/yr · 324K searches
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Review moat
Okay1,748.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-23.8%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, apple keyboard and mouse is a £987K/yr Amazon United Kingdom market (324K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
apple keyboard and mouse market data
- Units sold / yr
- 15K–20K
- avg 1,500–2,000/product
- Revenue / yr
- £687K–£916K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #175
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 40 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Apple87%
- Uiosmuph7%
- QYFP5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×
Top apple keyboard and mouse search terms
- apple mouse106K/yr
- magic mouse59K/yr
- apple magic mouse48K/yr
- apple keyboard and mouse42K/yr
- apple mouse wireless32K/yr
- apple mouse and keyboard10K/yr
- apple magic mouse 27K/yr
- magic mouse 28K/yr
- mouse apple4K/yr
- apple wireless mouse5K/yr
Top apple keyboard and mouse products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Apple Magic Mouse: Bluetooth rechargeable. Works with Mac or iPad; White Multi-Touch surface (USB-C)
Apple£55.634.5★3,186 rev
Apple Magic Mouse: Bluetooth rechargeable. Works with Mac or iPad; Black Multi-Touch surface (USB-C)
Apple£70.534.5★3,186 rev
Uiosmuph Bluetooth Mouse Triple Mode (Dual Bluetooth+USB) Wireless Computer Silent Mouse - Portable Rechargeable via USB-C for Laptop/MacBook/iPad/PC (Silver)
Uiosmuph£12.454.3★2,537 rev
Apple Magic Keyboard - British English
Apple£66.354.6★1,285 rev
QYFP Bluetooth Mouse Rechargeable Wireless Mouse for MacBook Pro/Air/iPad/Laptop/PC/Mac/Computer Silver
QYFP£11.944.3★2,035 rev
Newest
by launch date
Apple Magic Mouse 2 Blue (Renewed)
Apple£53.182 rev
Apple Magic Mouse 2 Green (Renewed)
Apple£50.4110 rev
Apple Magic Mouse: Bluetooth rechargeable. Works with Mac or iPad; White Multi-Touch surface (USB-C)
Apple£55.633,186 rev
Apple Magic Mouse: Bluetooth rechargeable. Works with Mac or iPad; Black Multi-Touch surface (USB-C)
Apple£70.533,186 rev
Apple Magic Keyboard - British English
Apple£66.351,285 rev
Trending
90-day click momentumApple Magic Mouse 2 Green (Renewed)
Apple£50.414.9★
Apple Magic Mouse 2 Blue (Renewed)
Apple£53.185.0★
Uiosmuph Bluetooth Mouse Triple Mode (Dual Bluetooth+USB) Wireless Computer Silent Mouse - Portable Rechargeable via USB-C for Laptop/MacBook/iPad/PC (Silver)
Uiosmuph£12.454.3★
Apple Magic Mouse: Bluetooth rechargeable. Works with Mac or iPad; Black Multi-Touch surface (USB-C)
Apple£70.534.5★
QYFP Bluetooth Mouse Rechargeable Wireless Mouse for MacBook Pro/Air/iPad/Laptop/PC/Mac/Computer Silver
QYFP£11.944.3★
What buyers say about apple keyboard and mouse
What buyers praise and complain about, mined from review topics.What buyers love
“feels good quality and is easy to set up and use”
“Easy Connection”
“Good product for the price”
“it pairs instantly”
“Fine for ocasional use -”
“Great to use easy to charge”
“Easy to set up”
“Battery life is amazing”
“As Described would described”
“Comfortable and solid”
What buyers complain about
“This Keyboard did not work with my keyboard”
“Kind or broken after 2 months”
“Expensive,”
“kept losing bluetooth connection so decided to return”
“Did not work for me”
“then stopped working even thought fully charged”
“Awkward to use”
“One of the poorest designs for function Apple have made”
“The right click is so finicky I found I was holding the control key on the keyboard”
“This is smaller than I expected”
Top return reasons
Common questions
- Is apple keyboard and mouse profitable to sell on Amazon United Kingdom?
- The niche generates £987K/yr across 7 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the apple keyboard and mouse niche?
- 3 brands and 11 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in apple keyboard and mouse?
- Top complaints mined from reviews: Compatibility-Overall, Durability, Value For Money. The return rate is 3.1%.
- When does demand for apple keyboard and mouse peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the apple keyboard and mouse niche?
- Listings span £11.94–£70.53; the average listing price is £45.78 (sweet spot $15–$100). The average incumbent carries 1,749 reviews — the moat a new listing must climb.