How competitive is the Apple Keyboard and Mouse niche on Amazon United Kingdom?

3 brands and 11 sellers compete in Apple Keyboard and Mouse on Amazon United Kingdom. The top 5 Apple Keyboard and Mouse products take 93% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Apple Keyboard and Mouse?

Apple Keyboard and Mouse buyers on Amazon United Kingdom complain most about Compatibility-Overall, Durability, Value For Money, the themes mined from the niche's reviews. Its return rate is 3.1%.

What does it cost to enter the Apple Keyboard and Mouse niche?

Apple Keyboard and Mouse sells for £45.78 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £11.94–£70.53. The average incumbent carries 1,749 reviews — the moat a new listing must climb.

Apple Keyboard and Mouse

brand-locked demand (top 5 brands take 100% of clicks) — Apple Keyboard and Mouse doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Apple Keyboard and Mouse profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Apple Keyboard and Mouse is a £987K/yr Amazon United Kingdom market (324K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.

Apple Keyboard and Mouse: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.8% over the last 90 days and 6.7% of searches end in a purchase.

£987K

revenue / yr

Units sold / yr20K

Search volume / yr-23.8%324K

Conversion rate6.7%

Avg price£45.78

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 11

Top-5 product click share93%

Open market0%

Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 7 products

Top Apple Keyboard and Mouse products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Apple Magic Mouse: Bluetooth rechargeable. Works with Mac or iPad; White Multi-Touch surface (USB-C)

Price: £55.63
Rating: 4.5/5
Reviews: 3,186
Age: 1y ago

Apple Magic Mouse: Bluetooth rechargeable. Works with Mac or iPad; Black Multi-Touch surface (USB-C)

Price: £70.53
Rating: 4.5/5
Reviews: 3,186
Age: 1y ago

Uiosmuph Bluetooth Mouse Triple Mode (Dual Bluetooth+USB) Wireless Computer Silent Mouse - Portable Rechargeable via USB-C for Laptop/MacBook/iPad/PC (Silver)

Price: £12.45
Rating: 4.3/5
Reviews: 2,537
Age: 3y ago

Apple Magic Keyboard - British English

Price: £66.35
Rating: 4.6/5
Reviews: 1,285
Age: 1y ago

QYFP Bluetooth Mouse Rechargeable Wireless Mouse for MacBook Pro/Air/iPad/Laptop/PC/Mac/Computer Silver

Price: £11.94
Rating: 4.3/5
Reviews: 2,035
Age: 4y ago

Newest

by launch date

Apple Magic Mouse 2 Blue (Renewed)

Price: £53.18
Rating: 5.0/5
Reviews: 2
Age: 10mo ago

Apple Magic Mouse 2 Green (Renewed)

Price: £50.41
Rating: 4.9/5
Reviews: 10
Age: 10mo ago

Apple Magic Mouse: Bluetooth rechargeable. Works with Mac or iPad; White Multi-Touch surface (USB-C)

Price: £55.63
Rating: 4.5/5
Reviews: 3,186
Age: 1y ago

Apple Magic Mouse: Bluetooth rechargeable. Works with Mac or iPad; Black Multi-Touch surface (USB-C)

Price: £70.53
Rating: 4.5/5
Reviews: 3,186
Age: 1y ago

Apple Magic Keyboard - British English

Price: £66.35
Rating: 4.6/5
Reviews: 1,285
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Apple87%
Uiosmuph7%
QYFP5%

Apple Keyboard and Mouse demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume324KCVR6.7%Products7Brands3Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews1,749Avg BSR#175

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Top Apple Keyboard and Mouse search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

apple mouse106K/yr -17.4%5.3% conv.
magic mouse59K/yr -29.9%4.3% conv.
apple magic mouse48K/yr -21.0%5.3% conv.
apple keyboard and mouse42K/yr -27.3%1.9% conv.
apple mouse wireless32K/yr -26.1%5.8% conv.
apple mouse and keyboard10K/yr -13.2%2.3% conv.
apple magic mouse 27K/yr -8.2%3.4% conv.
magic mouse 28K/yr -53.0%4.1% conv.
mouse apple4K/yr -8.8%4.2% conv.
apple wireless mouse5K/yr -29.3%6.4% conv.

What reviews say buyers love and hate about Apple Keyboard and Mouse

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews

Quality-Overall13%

“feels good quality and is easy to set up and use”

Connectivity-Overall10%

“Easy Connection”

Value For Money9%

“Good product for the price”

Compatibility-Overall9%

“it pairs instantly”

Ease Of Use8%

“Fine for ocasional use -”

What buyers complain about

64% of reviews

Compatibility-Overall9%

“This Keyboard did not work with my keyboard”

Durability9%

“Kind or broken after 2 months”

Value For Money8%

“Expensive,”

Connectivity-Overall8%

“kept losing bluetooth connection so decided to return”

Functionality-Overall8%

“Did not work for me”

Apple Keyboard and Mouse return rate & reasons

Why buyers send it back, as a share of all return requests.

3.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

20%

2Compatibility-Overall

20%

3Connectivity-Overall

15%

4Touch/Button Controls

5Charging

Common Apple Keyboard and Mouse questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Apple Keyboard and Mouse 41/100 on Amazon United Kingdom — Skip it. The niche generates £987K/yr across 7 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -23.8% over the last 90 days.