Apple Keyboard and Mouse

Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £987K a year.

Searches, last 12 months

324K

Growth, 90 days vs prior 90

-23.8%

Conversion, latest week

6.7%

Market size, estimated

£987Ka year

Peak month

November4.2× the quietest month

Top search term

apple mouse106K searches a year

Listings sell for £45.78 on average, from £11.94 to £70.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £45.78 that is £69K to £92K a year per listing.

Average price

£45.78inside the $15 to $100 sweet spot

Price range

£11.94–£70.53

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

1,500–2,000

Revenue per listing a year

£69K–£92K

Returns

3.1%of orders · Amazon United Kingdom median 0.6%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #175 within Keyboards, Mice & Input Devices. It carries 1,749 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#175in Keyboards, Mice & Input Devices

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,749per listing

Listings tracked

7

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months