How competitive is the Apple Charger niche on Amazon United Kingdom?

12 brands and 21 sellers compete in Apple Charger on Amazon United Kingdom. The top 5 Apple Charger products take 65% of clicks and its top 5 brands hold 86% of demand.

What do buyers complain about in Apple Charger?

Apple Charger buyers on Amazon United Kingdom complain most about Charging, Durability, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Apple Charger niche?

Apple Charger sells for £15.21 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £3.48–£46.49. The average incumbent carries 7,845 reviews — the moat a new listing must climb.

Apple Charger

Apple Charger shows low returns (0.8%), but a deep review moat (7,845 avg reviews) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Apple Charger profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Apple Charger is a £1.1M/yr Amazon United Kingdom market (973K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Sep. Verdict: Worth a look — 54/100.

Apple Charger: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -1.1% over the last 90 days and 7.3% of searches end in a purchase.

£1.1M

revenue / yr

Units sold / yr100K

Search volume / yr-1.1%973K

Conversion rate7.3%

Avg price£15.21

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers12 · 21

Top-5 product click share65%

Open market14%

Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Top Apple Charger products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Apple 20W USB-C Power Adapter

Price: £15.25
Rating: 4.7/5
Reviews: 4,802
Age: 2y ago

iPhone Charger Fast Charge PD Fast Charging for Apple Charger UK USB C Plug With 2M&3M iPhone Fast Charger Cable [ MFi Certified] Lightning Cable for iPhone 14 13 12 11 Pro Max iPad (White 2Packs)

Price: £9.16
Rating: 4.2/5
Reviews: 10,016
Age: 1y ago

KTDRJN for iPhone Charger Fast Charge 2Pack PD 20W Fast Apple Charger Cable 2M iPhone Fast charger Plug with USB C To Lightning Cable for iPhone 14 13 12 11 Pro Max XS XR X 8 7 6 Plus iPad and iPod

Price: £10.45
Rating: 4.3/5
Reviews: 4,165
Age: 1y ago

Apple 60W USB-C Charge Cable (1m)

Price: £14.53
Rating: 4.6/5
Reviews: 4,501
Age: 1y ago

Apple USB-C to Lightning Cable

Price: £12.83
Rating: 4.6/5
Reviews: 9,903
Age: 2y ago

Newest

by launch date

Apple 40W Dynamic Power Adapter with 60W Max

Price: £32.12
Rating: 4.7/5
Reviews: 4,802
Age: 8mo ago

iPhone 17 16 Fast Charger 20W USB C Fast Charger Plug with 1M+2M USB C to C Type C Cable for iPhone 17/17air/17 pro/17pro max/17plus/ iPhone16/15 Series iPad/GalaxyS26/S25/S24 USBC UK Power Adapter

Price: £15.04
Rating: 4.4/5
Reviews: 101
Age: 10mo ago

KTDRJN for iPhone Charger Fast Charge 2Pack PD 20W Fast Apple Charger Cable 2M iPhone Fast charger Plug with USB C To Lightning Cable for iPhone 14 13 12 11 Pro Max XS XR X 8 7 6 Plus iPad and iPod

Price: £10.45
Rating: 4.3/5
Reviews: 4,165
Age: 1y ago

iPhone 17 16 15 Fast Charger 2Pack USB C to USBC Charger Cable 2M with Type C Charging Plug for Apple iPhone 17 Pro Max/17 Air/16 Pro/15 Plus/15 Pro Max/iPad Pro 12.9/11 inch/Air 4/5th/Mini

Price: £13.75
Rating: 4.5/5
Reviews: 124
Age: 1y ago

iPhone Charger Fast Charging iPhone Type C Charger Plug Fast Charging with 2M USB C to Lightning Cable Lead for Apple iPhone 14 Pro Max/14/13 Pro/13 Plus/12 Pro/12 Mini/11/XS/XR/8/7/6/iPad Air

Price: £11.97
Rating: 4.4/5
Reviews: 194
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

11%

Apple56%
Ailawuu13%
KTDRJN9%
JJCALL5%
Susnwere3%
HOSOW3%
Open — no brand owns it (6 brands, 11%)

Apple Charger demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume973KCVR7.3%Products20Brands12Top 5 Brands86%OOS Rate0.0%Rating4.5★Reviews7,845Avg BSR#51

Peak months: Sep · busiest ÷ quietest = 1.6×

Top Apple Charger search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

apple charger452K/yr +6.6%4.7% conv.
apple iphone charger123K/yr +1.8%5.0% conv.
apple fast charger55K/yr +1.1%4.3% conv.
apple charger usb c45K/yr -0.3%4.0% conv.
apple usb c charger70K/yr -54.6%5.0% conv.
genuine apple iphone charger38K/yr -7.7%4.2% conv.
apple phone charger31K/yr -2.8%5.3% conv.
apple lightning charger23K/yr +2.2%6.4% conv.
apple phone chargers11K/yr +121.0%4.7% conv.
iphone charger apple17K/yr +3.2%6.2% conv.

What reviews say buyers love and hate about Apple Charger

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Charging35%

“Charges fast”

Quality-Overall20%

“Excellent product”

Value For Money14%

“Good Value”

Advertised Vs Actual Product12%

“As advertised”

Efficiency4%

“Works ok”

What buyers complain about

90% of reviews

Charging35%

“Extremely slow charging”

Durability28%

“Breaks easily”

Quality-Overall8%

“Rubbish quality”

Functionality-Overall8%

“doesnt work like its been described”

Connectivity-Overall2%

“Keeps disconnecting”

Apple Charger return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

13%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Charging

42%

2Compatibility-Overall

15%

3Functionality-Overall

12%

4Size-Overall

10%

5Connectivity-Overall

Common Apple Charger questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Apple Charger 54/100 on Amazon United Kingdom — Worth a look. The niche generates £1.1M/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -1.1% over the last 90 days.