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Apple Charger

Maybe

Returns run at only 0.8% of orders. But the average product has 7,845 reviews to catch up to, so Apple Charger is a Maybe.

Flapen Score
54
54 / 100
Top 10% of 1,028 Computers & Accessories niches · +12 vs the category median of 42
Market size
£1.1M/yr973K searches / yr
90-day growth
-1.1%search demand this quarter
Competition
65%top-5 click share · 12 brands · 21 sellers

Flapen Score

Apple Charger against its category

The dotted line is the Computers & Accessories average. Past it, Apple Charger is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Charger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Apple Charger 973K times last year and spent an estimated £1.1M. The top 5 brands take 86% of clicks. Demand peaks in Sep. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 973K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
973K
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
7.3%
Market size, estimated
£1.1Ma year
Peak month
September1.6× the quietest month
Top search term
apple charger452K searches a year

02 · Price

A sale here is worth £15.21.

Listings sell for £15.21 on average, from £3.48 to £46.49. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £15.21 that is £61K to £76K a year per listing.

Average price
£15.21inside the $15 to $100 sweet spot
Price range
£3.48–£46.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
£61K–£76K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Cables & Accessories. It carries 7,845 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#51in Cables & Accessories
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,845per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Apple Charger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£108K£216K£324K£431K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

21

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

11%

  • Apple56%
  • Ailawuu13%
  • KTDRJN9%
  • JJCALL5%
  • Susnwere3%
  • HOSOW3%
  • Open — no brand owns it (6 brands, 11%)

Demand

Apple Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.6×

Search terms

Top Apple Charger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple charger452K/yr
  • apple iphone charger123K/yr
  • apple fast charger55K/yr
  • apple charger usb c45K/yr
  • apple usb c charger70K/yr
  • genuine apple iphone charger38K/yr
  • apple phone charger31K/yr
  • apple lightning charger23K/yr
  • apple phone chargers11K/yr
  • iphone charger apple17K/yr

Reviews and returns

What reviews say buyers love and hate about Apple Charger

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging35%−0.05

Extremely slow charging

Did not charge

does not charge

Durability28%−0.25

Breaks easily

Didnt last

Broke after a week

Quality-Overall8%+1.50

Rubbish quality

Bad quality

Absolutely low quality product

Functionality-Overall8%−0.06

doesnt work like its been described

Did not work

Performance is not adequate

Connectivity-Overall2%−0.01

Keeps disconnecting

Connection weak

do not connect properly

Love

Charging35%−0.05

Charges fast

Fast Charge

charges my phone fast

Quality-Overall20%+1.50

Excellent product

Excellent product exactly as described

Good sturdy build quality at a great price

Value For Money14%+1.39

Good Value

Good value for money

Excellent value

Advertised Vs Actual Product12%+1.26

As advertised

Works as promised

As described

Efficiency4%+0.47

Works ok

Works very well

works exactly as it should

Return

0.8% Return rate 13% Fixable by listing

Charging42%██▇███

Extremely slow charging

Did not charge

does not charge

Compatibility-Overall15%▇▇█▇█▇

Not compatible

Not seen as compatible with apple

iPhone said was incompatible

Functionality-Overall12%█▇█▇▆▇

doesnt work like its been described

Did not work

Performance is not adequate

Size-Overall10%▅▆▇▇██
Connectivity-Overall5%▅▅▇█▇▆

Keeps disconnecting

Connection weak

do not connect properly

FAQ

Common Apple Charger questions

Answered from the same tracked data.