Is anker travel adapter profitable to sell on Amazon United Kingdom?

The niche generates £167K/yr across 19 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +18.4%. Flapen's verdict: Skip it (49/100).

How competitive is the anker travel adapter niche?

4 brands and 18 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in anker travel adapter?

Top complaints mined from reviews: Charging, Durability, Quality-Overall. The return rate is 1.3%.

When does demand for anker travel adapter peak?

Demand peaks in Apr; the busiest month runs 1.8× the quietest.

What does it cost to enter the anker travel adapter niche?

Listings span £11.09–£83.56; the average listing price is £31.85 (sweet spot $15–$100). The average incumbent carries 705 reviews — the moat a new listing must climb.

anker travel adapter

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible£31.85

avg listing price — sweet spot $15–$100

Price range

Great£11.09–£83.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Review moat

Good705.42

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+18.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£167K

£167K/yr · 143K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, anker travel adapter is a £167K/yr Amazon United Kingdom market (143K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr. Verdict: Skip it — 49/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

anker travel adapter market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £96K–£127K; units × avg price
Conversion rate: 3.7%
Avg BSR: #131
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 12.9%
Avg brand age: 28 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

UGREEN41%
MOMAX31%
Anker26%
TESSAN1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 63 weeks — +18.4% search growth over the last 90 days.

Peak months: Apr · busiest ÷ quietest = 1.8×

Open Trend

Top anker travel adapter search terms

anker travel adapter36K/yr +31.6%1.3% conv.
anker nano travel adapter21K/yr +20.2%1.2% conv.
ugreen travel adapter13K/yr +44.7%3.6% conv.
momax travel adapter15K/yr +15.1%4.9% conv.
momax15K/yr -2.8%1.4% conv.
ugreen travel charger11K/yr +9.3%3.7% conv.
anker universal travel adapter6K/yr +9.1%2.2% conv.
ugreen travel5K/yr -3.6%2.6% conv.
momax universal travel adapter4K/yr +40.3%7.0% conv.
universal travel adapter anker3K/yr +51.3%1.9% conv.

All search terms

Top anker travel adapter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

UGREEN Universal Travel Adapter 65W USB C Charger GaN Fast Charger Nexode 3-Port with US/UK/EU Plug Compatible with MacBook Pro/Air iPhone 17 Pro/17/16 iPad Galaxy S25 Pixel 9 etc

UGREEN£24.894.5★2,343 rev

MOMAX Universal Travel Adapter 70W GaN Travel Plug Adapter with UK/EU/AU/US Plugs 3USB-C PD & 2USB-A QC International Adapter Charger Adapter Plug for Laptops Tablets Phones Vision Pro 1-World

MOMAX£26.414.5★1,895 rev

Anker Universal Travel Adapter 5-in-1 for UK/EU/US/AU 20W USB-C + 4 USB Ports Compact Power Plug Converter with AC Socket for 200+ Countries | Ideal for UK Travel & EU Expats (Black)

Anker£18.074.7★19 rev

UGREEN USB C Charger 65W Fast Charger Plug Nexode Pro 3-Port GaN Travel Charger Adapter with US/UK/EU Plugs Compatible with MacBook Pro/Air iPad Pro iPhone 17 Pro/Air/17/16 Galaxy S24 Pixel 9 etc

UGREEN£28.834.4★1,522 rev

MOMAX Universal Travel Adapter 70W GaN Travel Plug Adapter with UK/EU/AU/US Plugs 2AC 3USB-C PD & 2USB-A QC International Adapter Charger Adapter Plug for Laptops Tablets Phones

MOMAX£27.074.5★211 rev

Newest

by launch date

Anker Universal Travel Adapter 5-in-1 for UK/EU/US/AU 20W USB-C + 4 USB Ports Compact Power Plug Converter with AC Socket for 200+ Countries | Ideal for UK Travel & EU Expats (Black)

Anker£18.0719 rev

2mo ago

Anker Universal Travel Adapter 5-in-1 for UK/EU/US/AU 20W USB-C + 4 USB Ports Compact Power Plug Converter with AC Socket for 200+ Countries | Ideal for UK Travel & EU Expats (White)

Anker£17.6319 rev

2mo ago

Momax Universal Travel Adapter with Cable 70W GaN Travel Plug Adapter Worldwide with 2 USB-C & 2 USB-A AC Outlet Type A/C/G/I Plugs for 200+ Countries Safe for Laptops Phones Titanium Gold

MOMAX£34.1835 rev

6mo ago

Momax Universal Travel Adapter 205W GaN 9-In-1 Travel Plug Adapter Worldwide with 6 USB-C & 1 USB-A AC Outlet Type A/C/G/I Plugs for 200+ Countries Safe for Laptops Phones

MOMAX£83.5625 rev

8mo ago

UGREEN 200W USB C Charger Nexode 3C1A 4-Port Fast Charger Plug GaN Charger Laptop Charger Adapter Compatible with MacBook Air iPad iPhone 17/17 Pro/16 Galaxy S25/S24 Pixel 10/9 etc

UGREEN£49.4360 rev

10mo ago

What buyers say about anker travel adapter

What buyers praise and complain about, mined from review topics.

What buyers love

Charging44%

“charges well”

Quality-Overall17%

“The build quality is excellent”

Portability6%

“Perfect for travelling”

Advertised Vs Actual Product4%

“works as advertised”

Value For Money4%

“Worth every penny”

Socket/Port/Plug3%

“Good number of ports”

Strength3%

“the most powerful to date”

Design-Overall2%

“Its solidly built”

Durability1%

“Durable and Lightweight”

Compactness1%

“The charger is relatively compact”

What buyers complain about

Charging22%

“Failed to charge”

Durability16%

“Breaks easily”

Quality-Overall5%

“Not good quality”

Socket/Port/Plug5%

“the USB-A port doesn't seem to work on my unit”

Heating4%

“Gets a little hot”

Weight Heavy4%

“Slightly larger and heavier than expected”

Functionality-Overall3%

“Didnt work”

Value For Money3%

“It feels a little expensive”

Size-Overall2%

“Smaller than expected”

Connectivity-Overall2%

“keeps on disconnecting and reconnecting”

Top return reasons

Charging39%

Socket/Port/Plug12%

Functionality-Overall9%

Compatibility-Overall7%

Defective Material/Parts6%

Size-Overall5%